University of Nebraska at Kearney

1996-98 UNK Undergraduate Catalog

Offered by Department of Journalism and Mass Communication:

Journalism Option - Bachelor of Science

General Studies = 45

General Studies required by major.

JMC 100GS, Mass Media in America - 3 hours

BS Science-related course requirements = 9

CSIS 100-499

STAT 100-499

BMIS 181, 282

BSED 302

Journalism Major = 33-36

Minor or 2nd Major = 24

Minimum total hours required coursework = 111-114

Unrestricted elective in 125 hour program = 11-14

Minimum total hours required for BS in Journalism = 125

All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.

A. Journalism Core Requirements

Take all of the following:

JMC 310, Communications Law - 3 hours

JMC 460, Mass Media and Society - 3 hours

B. Choose ONE of the following emphases

Take ONE of the following emphases

Advertising Emphasis

Mass Media Emphasis

News Editorial Emphasis

Public Relations Emphasis

Sports Communication Emphasis

1. Journalism and Mass Communication: Journalism Option:

Advertising Emphasis FAH BA 3911

(Complete the Core Requirements above)

Take all the following:

JMC 129, Advertising Principles - 3 hours

JMC 130, Advertising Practice - 3 hours

JMC 240, Electronic Media Production - 3 hours

JMC 307, Advertising Copywriting - 3 hours

JMC 316, Broadcast Advertising - 3 hours

JMC 329, Print Advertising Design - 3 hours

JMC 340, Media Sales - 3 hours

BMKT 300, Marketing - 3 hours

JMC 351, Antelope Newspaper Production- Advertising Staff - 3 hours

Take 3 hours from the following:

JMC 320, Newspaper Management - 3 hours

JMC 376, Broadcast Management - 3 hours

JMC 430, Community Journalism - 3 hours (Prereq: junior standing)

BMKT 440, Advertising Management - 3 hours

2. Journalism and Mass Communication: Journalism Option:

Mass Media Emphasis FAH BA 3215

(Complete the Core Requirements above)

Take all the following:

JMC 115, Information Gathering - 3 hours

JMC 129, Advertising Principles - 3 hours

JMC 215, Newswriting - 3 hours

JMC 220, Photojournalism - 3 hours

JMC 240, Electronic Media Production - 3 hours

JMC 309, Public Relations - 3 hours

JMC 325, Editing - 3 hours

Take 3 hours from the following:

JMC 210, Scriptwriting - 3 hours

JMC 305, Writing Feature & Magazine Articles - 3 hours

JMC 307, Advertising Copywriting - 3 hours

JMC 315, Advanced Reporting - 3 hours

JMC 318, Writing for The Media - 3 hours

JMC 416, Editorial and Interpretive Reporting - 3 hours (Prereq: JMC 315 or permission of instructor)

Take 3 hours from the following:

JMC 328, Newspaper Design - 3 hours

JMC 329, Print Advertising Design - 3 hours

JMC 330, Publication Design - 3 hours

Take 1 hour from the following:

JMC 336, Radio Workshop: Production - 1 hour

JMC 337, Radio Workshop: News - 1 hour

Take 1 hour from the following:

JMC 343, Television Workshop: Production - 1 hour

JMC 344, Television Workshop: News - 1 hour

Take 1 hour from the following:

JMC 350, Antelope Newspaper Production- News Staff - 1 hour

JMC 351, Antelope Newspaper Production- Advertising Staff - 1 hour

JMC 352, Antelope Newspaper Production Photo Staff - 1 hour

3. Journalism and Mass Communication: Journalism Option:

News Editorial Emphasis FAH BA 3910

(Complete the Core Requirements above)

Take all the following:

JMC 115, Information Gathering - 3 hours

JMC 215, Newswriting - 3 hours

JMC 220, Photojournalism - 3 hours

JMC 305, Writing Feature & Magazine Articles - 3 hours

JMC 315, Advanced Reporting - 3 hours

JMC 325, Editing - 3 hours

JMC 328, Newspaper Design - 3 hours

JMC 350, Antelope Newspaper Production- News Staff - 2 hours

JMC 352, Antelope Newspaper Production- Photo Staff - 1 hour

JMC 416, Editorial and Interpretive Reporting - 3 hours

JMC 430, Community Journalism - 3 hours (Prereq: junior standing)

4. Journalism and Mass Communication: Journalism Option:

Public Relations Emphasis FAH BA 3912

(Complete the Core Requirements above)

Take all the following:

JMC 115, Information Gathering - 3 hours

JMC 215, Newswriting - 3 hours

JMC 240, Electronic Media Production - 3 hours

JMC 309, Public Relations - 3 hours

JMC 325, Editing - 3 hours

JMC 330, Publication Design - 3 hours

JMC 350, Antelope Newspaper Production- News Staff - 1 hour

JMC 409, Public Relations Strategy - 3 hours

JMC 440, Mass Media Research - 3 hours

Take 1 hour from the following:

JMC 337, Radio Workshop: News - 1 hour

JMC 338, Radio Workshop: Management - 1 hour

Take 1 hour from the following:

JMC 344, Television Workshop: News - 1 hour

JMC 345, Television Workshop: Management - 1 hour

5. Journalism and Mass Communication: Journalism Option:

Sports Communication Emphasis FAH BA 3913

(Complete the Core Requirements above)

Take all the following:

JMC 129, Advertising Principles - 3 hours

JMC 215, Newswriting - 3 hours

JMC 220, Photojournalism - 3 hours

JMC 240, Electronic Media Production - 3 hours

JMC 305, Writing Feature & Magazine Articles - 3 hours

JMC 307, Advertising Copywriting - 3 hours

JMC 330, Publication Design - 3 hours

JMC 337, Radio Workshop: News - 1 hour

JMC 344, Television Workshop: News - 1 hour

JMC 350, Antelope Newspaper Production- News Staff - 1 hour

PE 230, Sports Officiating - 3 hours

Take 3 hours from the following:

JMC 309, Public Relations - 3 hours

JMC 356, Broadcast Announcing - 3 hours

PE 429, Sport Marketing and Promotion - 3 hours