Prereq: none
An introduction to techniques used by communicators to gather information : interviewing, observing and researching. Recent and rapid changes in information technology and their impact on this process will be explored . (Students enrolled in this course should not enroll in JMC 215, 309 , or 350 in the same semester that they are enrolled in this course.)
Prereq: JMC 100
An introduction to advertising with emphasis on marketing and demographic analysis. Also includes how advertising affects the consumer and an examination of the structure of the advertising industry. F.
Prereq: JMC 129
The study of how media strategy, planning and research are used in creating the advertising message. Course will include practical applications of theory. Legal-ethical considerations will be examined. Sp.
Prereq: JMC 100 or concurrently with JMC 100
The purpose of this course is to offer the student the opportunity to learn to produce advertising and programming scripts for broadcasting and cable and at the same time improve writing skills. F.
Prereq: JMC 100 or concurrently with JMC 100
News evaluation, news-story style, and kinds of stories will be examined. The techniques of gathering news and copy preparation for newspapers; includes assignments for the Antelope. F., Sp.
Prereq: none
Basic camera and darkroom techniques. Introduction to using computer software and hardware to prepare photos for reproduction. Two-hour lecture and two-hour lab each week. Field assignments will be required. Students must furnish own film and paper. A $25 camera deposit is required. F., Sp.
Prereq: none
An introduction to the techniques and theory of audio production as they are applied in the broadcast, cable and production industries. The course includes a laboratory experience utilizing the common tools of the production expert. F., Sp.
Prereq: none
The purpose of this course is to provide the student with a basic understanding of the production processes, language, and uses of the various components available to broadcast and cable professionals for the production of programming and advertising. F.
Prereq: none
An introduction to the techniques and theory of video production as they apply to the broadcast and non-broadcast industries. Primary emphasis will be on studio production and theory; includes an introduction to electronic field production techniques. Special lab fee of $10. F., Sp.
Prereq: none
Study of primary materials to see how the media acted or reacted , altered or was altered by events and issues of American social, economic and political history.
Prereq: JMC 100 or permission of instructor
Analysis of radio, television and cable programming formats and trends. Students will be exposed to information concerning audience measurement methods , ratings calculation and programming strategies.
Prereq: JMC 130 or permission of instructor
Writing advertising copy to fit specific media and specific client requirements. Assignments designed to develop skills in writing for all advertising media. F.
Prereq: junior standing
Privileges of and constraints on mass media. Libel, contempt, access, privacy, and copyright are considered. National and state regulations are examined. F., Sp.
Prereq: JMC 215 or permission of instructor
Advanced reporting techniques developed with emphasis on public affairs reporting. Includes field reporting assignments. F.
Prereq: none
The course is designed to familiarize students with different aspects of broadcast and cable advertising including circulation, viewership, listenership, management, sales and the law. Sp.
Prereq: JMC 130 and junior standing
A study of practical business and leadership techniques of the modern newspaper in addition to the examination of the state and management of the newspaper industry today.
Prereq: JMC 215 or permission of instructor
Development of skills in editing copy, writing headlines, and captions Also the mastering of writing and rewriting simply, concisely and coherently. Emphasis on the development of line editing skills including punctuation, grammar and spelling and learning Associated Press style. Sp.
Prereq: JMC 265 or permission of instructor
Involves active participation by the student in shooting and editing videotape in news and non-news applications. Special lab fee of $10. Sp.
Prereq: JMC 215 and JMC 220 or permission of instructor
An introduction to visual display of information through the study of typography , illustration, photographs and layout as they fit into the design of newspapers. F.
Prereq: JMC 130 or permission of instructor
In-depth study of design and production techniques necessary for all print advertising . Utilizes desktop publishing to produce black and white as well as spot color print ads. Sp.
Prereq: JMC 215 or permission of instructor
Basic design and production techniques necessary for all publications . Utilizes desktop publishing to produce fliers, brochures and newsletters. Sp.
Prereq: JMC 226 or JMC 240 or permission of instructor
Students will write, perform in , and produce programming and announcements , as well as serve as staff for KSCV-FM, the student operated radio station . F., Sp.
Prereq: JMC 215 and JMC 226 or JMC 215 and JMC 240 or permission of instructor
Students will report, write and read news and perform as staff members of KSCV-FM , the student operated radio station . F., Sp.
Prereq: JMC 306 or JMC 309 or JMC 340 or JMC 376 or permission of instructor
Students will participate in scheduling, programming , promotions and management activities for KSCV-FM, the student operated station . Students will be expected to fill on-air positions for the station as needed . F., Sp.
Prereq: none
Principles of professional sales with emphasis on prospecting , researching, qualifying, presenting, closing and servicing media clients. Sp.
Prereq: JMC 240 or JMC 265 or permission of instructor
Students will write, produce, and performing and serve as production crew for a variety of television programming-- including news, sports, entertaining and other forms--to be aired on KSTV, the campus cable television channel . F., Sp.
Prereq: JMC 215 and JMC 240 or JMC 215 and JMC 265 or permission of instructor
Students will write, produce and perform in a variety of news , sports and new-related television programming to be aired on KSTV, the campus cable television channel . Students will be expected to fill production crew positions for the channel as needed . F., Sp.
Prereq: JMC 306 or JMC 309 or JMC 340 or JMC 376 or permission of instructor
Students will participate in scheduling and productions, airing and promotion of programming to be aired on KSTV , the campus cable television channel. Students will be expected to fill production crew positions for the channel as needed . F., Sp.
Prereq: JMC 215 or permission of instructor
Students will write and develop news, features and sports stories and articles for the student newspaper, The Antelope. May be repeated for a total of four hours. F., Sp.
Prereq: JMC 130 or permission of instructor
Students will develop advertising accounts, sell and design ads for the student newspaper, The Antelope. May be repeated for a total of four hours. F., Sp.
Prereq: JMC 220 or permission of instructor
Students will take, process, and print pictures for the student newspaper, The Antelope. May be repeated for a total of four hours. F., Sp.
Prereq: none
A survey of promotion activities as they apply to broadcast and cable . Types, construction, operation, measurement and FCC rules will be discussed.
Prereq: none
Instruction in performance for television and radio including news , personality, live performance and voice over . Students will perform in each class period with direct audience feedback. F.
Prereq: JMC 215, JMC 226 and JMC 265
An advanced broadcast journalism course. Focuses on newswriting for radio and television. Course includes preparation of audio carts and video packages. Special lab fee $10. F.
Prereq: JMC 309
Case study analysis of public relations problems and procedures. Practice in creating materials which help organizations reach their publics. Sp.
Prereq: none
Planning, designing, financing and layout of high school newspapers and yearbooks. Analysis of the advisor's role in directing school publications.
Prereq: JMC 265 and JMC 318
Application of video techniques while working with a professional client to prepare and execute all phases of a corporate television project. Students must be able to shoot and edit video prior to enrolling in this course.
Prereq: JMC 315 or permission of instructor
Writing editorial and interpretive articles; editorial thinking and research, practice in understanding and evaluating contemporary problems and relating them to the social sciences.
Prereq: none
The course examines various aspects of mass communication . The content of the course will be announced each time the course is offered . Possible topics include public policy and the media, minorities and women in the media, and cinematography.
Prereq: JMC 350 or JMC 351 or JMC 352 and junior standing
A study of the role, performance, and problems of the community newspaper. Students will also work on state daily and weekly newspapers. Sp.
Prereq: junior standing
The course is designed to accommodate the needs of students interested in understanding and conducting mass communications research. The course will introduce students to examples of mass communication research, as well as methods and typical research designs.
Prereq: none
Designed for non-broadcast personnel in education and industry. Concentrates on the use of non-broadcast types of equipment. Will include creation of storyboards and scripts, single camera and/or multiple camera video production and editing.
Prereq: junior standing
An examination of the theories, issues, and controversies surrounding the mass media. Particular emphasis will be given to press ethics, freedom and media effects. Sp.
Prereq: none
Supervised field experience with a cooperative agency in a media-related field. There will be an evaluation and review required with the sponsoring faculty member. Each student will be required to write an evaluation paper. The student must meet special requirements to participate in the program. Complete information is available in the Journalism and Mass Communication department office. F., Sp., Su.
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