University of Nebraska at Kearney

1996-98 UNK Undergraduate Catalog

BMKT Courses

Offered by Department of Management/Marketing
College of Business and Technology

BMKT 300 - Principles of Marketing - 3 hours

Prereq: none
The theories, principles, and methods involved in the transaction and organized exchange of value of goods and services. Discussion of present day problems and policies connected with developing, pricing, promoting, and distributing goods and/or services. F, Sp.
 

BMKT 331 - Principles of Selling - 3 hours

Prereq: none
A review of basic knowledge and personality requirements of selling; the role of salesmanship in distribution and production; the various techniques and methods involved in making a sale. F, Sp.
 

BMKT 336 - Tourism Marketing - 3 hours

Prereq: none
A study of service marketing as it applies to the interrelated organizations that make up the travel and tourism industry. The course focuses on the roles research and planning play within the industry. F.
 

BMKT 395 - Field Experiences in Practical Marketing - 3 hours

Prereq: none
The course offers a series of on-site activities designed to allow the student to experience, analyze and develop a marketing plan for an organization in a major market area. Primary and secondary data research emphasizing marketing functions, business interactions, sociocultural relationships and global impact will be utilized. Sum. on demand.
 

BMKT 420 - Retail Management - 3 hours

Prereq: BMKT 300 or permission of instructor
A study of retail institutions and the basic principles and methods of retail merchandising , buying, and selling; store location, layout and operation; store and personnel management . F.
 

BMKT 430/830P - International Marketing - 3 hours

Prereq: BMKT 300 or permission of instructor
A comprehensive overview of existing international marketing systems, history and development . Sp.
 

BMKT 433/833P - Marketing Channels Management - 3 hours

Prereq: BMKT 300 or permission of instructor
How to design, organize and control the alliances among the institutions, agencies, and within a company unit involved with the process of making certain that products and services are available for consumption by industrial, commercial, and household end users. Sp.
 

BMKT 434/834P - Industrial Marketing - 3 hours

Prereq: BMKT 300, BMKT 438 or permission of instructor
Problems involved in marketing materials, equipment, supplies, and services to the business-to-business market made up of trade , institutional, service, agri-business, and governments ; study of purchasing and buyer behavior; determination of business-to-business marketing policies . Some sections may use computer applications . F.
 

BMKT 435/835P - Marketing Research - 3 hours

Prereq: BMKT 300, BMGT 233 or permission of instructor
To structure research procedures for solving managerial problems. Course emphasis is on development of a complete marketing research project . F.
 

BMKT 437/837P - Sales Management - 3 hours

Prereq: BMKT 300 or BMKT 331 or permission of instructor
The concepts and practices of an established body of management knowledge used to cope with the dynamic business environment of both direct and telemarketing sales ; job descriptions and qualifications, recruiting, training, determining sales potential, establishing workloads, scheduling , allocating quotas, compensating, controlling, and evaluating sales and people . Sp.
 

BMKT 438/838P - Consumer Behavior - 3 hours

Prereq: BMKT 300 or permission of instructor
A detailed and in-depth analysis of why and how people buy, based upon an understanding of the nature of consumer behavior on both the micro and macro level; includes the effects of internal and external influences on decision making. F, Sp.
 

BMKT 440/840P - Advertising Management - 3 hours

Prereq: BMKT 300 or permission of instructor
A study of advertising as a marketing function with emphasis on planning and implementing the advertising campaign, creating copy and layouts, media selection, and scheduling. F, Sp.
 

BMKT 456 - Marketing Management - 3 hours

Prereq: 9 hours of marketing courses or permission of instructor
A capstone marketing course covering market analysis, marketing plan development, execution and control; integrates and builds upon previous specialized marketing courses. Sp.
 

BMKT 457/857P - Direct Marketing - 3 hours

Prereq: BMKT 300 and BMIS 181 and BMIS 182 or permission of instructor
The pragmatic and theoretical aspects of direct marketing, including mail orders and direct response advertising, telemarketing, reassurability and accountability, lists and data, plus the integration of direct marketing programs into total marketing efforts and into overall organization goals and functions. On demand.
 

BMKT 457/857P - Direct Marketing - 3 hours

Prereq: BMGT 233 The pragmatic and theoretical aspects of direct marketing, including mail orders and direct response advertising , telemarketing, reassurability and accountability, lists and data , plus the integration of direct marketing programs into total marketing efforts and into overall organization goals and functions . On demand.
 

BMKT 498 - Marketing Topics - 3 hours

Prereq: permission of instructor
Selected topics and problems of current interest considered in depth. Class discussion and course projects. Topics vary each semester depending upon instructor. On demand.
 

BMKT 499 - Special Problems in Business - 1-3 hours

Prereq: permission of instructor
Independent investigations of business problems. Topics to be investigated may be tailored to meet the needs of the student. A case study course designed (1) to integrate the knowledge acquired in other courses in business administration, and 2) to emphasize analysis and decision-making. Must be approved by Department Chair. F, Sp.