2014-2015 Undergraduate Catalog
Offered by Department of Communication

Advertising and Public Relations Minor

Minimum hours required for minor = 21

  1. Journalism and Mass Communication Core Requirements (9 hours required)
    • Take all of the following:
      • JMC 112, Communication Software - 3 hours
      • JMC 300, Web Site Design - 3 hours
      • JMC 414, Communications Law - 3 hours
  2. Advertising and Public Relations Core (12 hours required)
    • Take all of the following:
      • JMC 230, Integrated Marketing Communications - 3 hours
      • JMC 307, Advertising Copywriting - 3 hours
      • JMC 309, Public Relations - 3 hours
    • Take 3 hours from:
      • JMC 318, Writing for The Media - 3 hours
      • JMC 329, Print Advertising Design - 3 hours
      • JMC 330, Publication Design - 3 hours
      • JMC 340, Media Planning & Selling - 3 hours

9 Apr 2012

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