2014-2015 Undergraduate Catalog
Offered by Department of Communication

Journalism and Mass Communication Major

Advertising and Public Relations
Bachelor of Arts

Students selecting a major in Advertising and Public Relations must earn a minimum 2.5 G.P.A. in the major.

Students selecting a major in Advertising and Public Relations must compile evidence of achievement particular to their chosen career field. Students will present this portfolio and discuss its contents with a Faculty Portfolio Committee in the semester prior to their graduation.

  1. Journalism and Mass Communication Core Requirements (12 hours required)
    • Take all of the following:
      • JMC 112, Communication Software - 3 hours
      • JMC 215, News Writing & Photography - 3 hours
      • JMC 300, Web Site Design - 3 hours
      • JMC 414, Communications Law - 3 hours
  2. Advertising and Public Relations Core (22 hours required)
    • Take all of the following:
      • JMC 230, Integrated Marketing Communications - 3 hours
      • JMC 302, Digital Storytelling - 3 hours
      • JMC 307, Advertising Copywriting - 3 hours
      • JMC 309, Public Relations - 3 hours
      • JMC 350, News at Antelope - 2 hours
      • JMC 351, Advertising at Antelope - 2 hours
    • Take 1 course from:
      • JMC 329, Print Advertising Design - 3 hours
      • JMC 330, Publication Design - 3 hours
    • Take 1 course from:
      • JMC 409, Public Relations Strategy - 3 hours
      • JMC 420, Advertising Campaigns - 3 hours
  3. Advertising and Public Relations Electives (2 hours required)
    • Take 2 hours from:
      • JMC 110, Topics - 1-2 hours
      • Topics is 1 credit and may be taken twice (any topics but InDesign and Photoshop).
      • JMC 250, Video Production Foundations - 2 hours
      • JMC 425, Topics in Mass Media - 1-3 hours
      • any course from JMC 110-JMC 499* (except JMC 388GS)
      • *JMC 475 is not available for major elective credit.

29 Apr 2014

ugradcatalog@unk.edu