Offered by Department of Marketing
and Management Information Systems
College of Business and Technology
MKT Courses
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- MKT 188GS - General Studies Portal - 3 hours
- Prereq: freshman or sophomore standing
Students analyze critical issues confronting individuals and society in a global context as they pertain to the discipline in
which the Portal course is taught. The Portal is intended to help students succeed in their university education by being
mentored in process of thinking critically about important ideas and articulating their own conclusions. Students may take the
Portal in any discipline, irrespective of their major or minor. Satisfies the General Studies Portal course requirement. Students
may take their Portal course in any discipline. Students who transfer 24 or more hours of General Studies credit to UNK are
exempt from taking a portal course.
- MKT 300 - Principles of Marketing - 3 hours
- Prereq: sophomore standing
The course will inform students of the theories, principles, and methods involved in the transaction and organized exchange of
goods and services. Discussion of the history and evolution of marketing, its present-day challenges, and strategies connected
with developing, pricing, promoting, and distributing goods and/or services. F, Sp.
- MKT 331 - Professional Selling - 3 hours
- Prereq: none
An examination of the role of professional selling as a key component of marketing communications. Various techniques of
professional selling and methods for developing long-term relationships with customers are explored, including the use of
role-playing. F, Sp.
- MKT 336 - Services Marketing - 3 hours
- Prereq: none
This course presents concepts and strategies for addressing the distinctive marketing challenges in service industries,
including the tourism, hospitality, banking, healthcare, and professional services. F.
- MKT 388GS - General Studies Capstone - 3 hours
- Prereq: open to juniors and seniors or to students within 6 hours of completion of their General Studies program
An interdisciplinary experience where students apply the knowledge, cognitive abilities, and communication skills they have
gained from General Studies in designing and completing an original project or paper. Students employ methods and interpretive
means of two or more disciplines to integrate knowledge and synthesize their results. Satisfies the General Studies capstone
course requirement. Students may take their Capstone course in any discipline.
- MKT 395 - Field Experiences in Practical Marketing - 3 hours
- Prereq: none
The course offers a series of on-site activities designed to allow the student to experience, analyze and develop a marketing
plan for an organization in a major market area. Primary and secondary data research emphasizing marketing functions, business
interactions, sociocultural relationships and global impact will be utilized. Sum. on demand.
- MKT 420 - Retail Management - 3 hours
- Prereq: MKT 300 or permission of instructor
A study of retail institutions and the basic principles and methods of retail merchandising, buying, and selling; store
location, layout and operation; store and personnel management. F.
- MKT 430 - International Marketing - 3 hours
- Prereq: MKT 300 or MGT 330
A comprehensive overview of existing international marketing systems, history and development. Sp.
- MKT 433 - Marketing Channels Management - 3 hours
- Prereq: MKT 300 or permission of instructor
How to design, organize and control the alliances among the institutions, agencies, and within a company unit involved with the
process of making certain that products and services are available for consumption by industrial, commercial, and household end
users.
- MKT 434 - Business-to-Business Marketing - 3 hours
- Prereq: MKT 300
Marketing in the business-to-business environment including trade, institutional, service, agribusiness, and governments; study
of purchasing and buyer behavior in organizations; determination of business-to-business marketing strategies as well as
e-business strategies.
- MKT 435 - Marketing Research - 3 hours
- Prereq: MKT 300 AND either MGT 233GS* or STAT 241GS*
Structuring research procedures to aid managerial decision making. Emphasis is on development and completion of a marketing
research project. F.
- MKT 437 - Sales Management - 3 hours
- Prereq: MKT 300 or MKT 331 or permission of instructor
The concepts and practices of an established body of management knowledge used to cope with the dynamic business environment of
both direct and telemarketing sales; job descriptions and qualifications, recruiting, training, determining sales potential,
establishing workloads, scheduling, allocating quotas, compensating, controlling, and evaluating sales and people.
- MKT 438 - Consumer Behavior - 3 hours
- Prereq: MKT 300 and junior standing OR permission of instructor
A detailed and in-depth analysis of why and how people buy, based upon an understanding of the nature of consumer behavior on
both the micro and macro level; includes the effects of internal and external influences on decision making. F.
- MKT 440 - Advertising Management - 3 hours
- Prereq: MKT 300 or permission of instructor
A study of advertising as a marketing function with emphasis on planning and implementing the advertising campaign, creating
copy and layouts, media selection, and scheduling. F, Sp.
- MKT 444 - Person Marketing - 3 hours
- Prereq: senior standing or permission of instructor
Students will gain the skills to market individuals, i.e., how to take the unique product--"a specific person" to the
marketplace. Students will learn to create SWOT analysis for the person they are marketing using creative problem-solving
skills. Students will develop a marketing plan to market themselves.
- MKT 450 - Pharmaceutical Marketing - 3 hours
- Prereq: senior standing or permission of instructor
Students will gain the skills to market pharmaceuticals, i.e. how to take product "science" to the marketplace. Student's
analytical, creative, problem-solving decision skills will be enhanced to improve success of product in the marketplace.
Students will work on project conducting a market analysis, including a competitor assessment, and a marketing plan for an
assigned pharmaceutical drug.
- MKT 456 - Marketing Management - 3 hours
- Prereq: MKT 435* and MKT 438*
A capstone marketing course covering market analysis, marketing plan development, execution and control; integrates and builds
upon previous specialized marketing courses. Sp.
- MKT 457 - E-Marketing - 3 hours
- Prereq: passing score on Business Computer Proficiency Examination
The pragmatic and theoretical aspects of E-marketing, including E-mail orders and direct response advertising, reassurability
and accountability, E-mail lists and data, plus the integration of E-marketing programs into total marketing efforts and into
overall organization goals and functions.
- MKT 460 - Strategic Product Management - 3 hours
- Prereq: MKT 300 or permission of instructor
To develop an awareness and understanding of the issues, tools and techniques used from inception to launch of a product.
- MKT 474 - International Experiential Learning: Marketing - 1-3 hours
- Prereq: MKT 430* or MGT 330 or ECON 430* AND junior or senior standing AND permission of instructor
To learn to work in one or more multi-cultural, international business environment, outside of their native country and the
United States, through first-hand experiences outside the classroom that require significant cross-cultural business-related
immersion, such as visiting and engaging with businesses abroad or in the multinational organizations within the US.
- MKT 475 - Marketing Internship - 1-15 hours
- Prereq: MKT 300 and minimum overall GPA of 2.5
A work experience program planned for students preparing for employment in business and industry. Internships above three
credit hours need marketing advisor approval.
- MKT 498 - Marketing Topics - 3 hours
- Prereq: permission of instructor
Selected topics and problems of current interest considered in depth. Class discussion and course projects. Topics vary each
semester depending upon instructor. On demand.
- MKT 499 - Special Problems in Business - 1-3 hours
- Prereq: permission of department chair
Independent investigations of business problems. Topics to be investigated may be tailored to meet the needs of the student. A
case study course designed (1) to integrate the knowledge acquired in other courses in business administration, and 2) to
emphasize analysis and decision-making. F, Sp.
* This course is the immediate prerequisite. Other preparation is required prior to this immediate prerequisite.
