Offered by Department of Marketing and Management Information Systems

Business Administration Major

Business Administration Comprehensive
Bachelor of Science
Marketing Emphasis

All College of Business and Technology Graduation Requirements must be fulfilled.

• General Studies Program Hours = 45
  General Studies coursework required by major = 46
  • Foundational Core (Written, Math, Oral, Democracy) = 12 including:
    • MATH 102GS*, College Algebra - 3 hours
    • *Students with sufficient preparation may enter the mathematics program at a higher level, reducing the total hours needed.
  • Portal = 3
  • Distribution = 28
    • Aesthetics minimum = 3
    • Humanities minimum = 6
    • Social Sciences minimum = 9 including:
      • ECON 270GS, Principles of Economics, Macroeconomics - 3 hours
      • ECON 271GS, Principles of Economics, Microeconomics - 3 hours
    • Natural Sciences minimum = 7
    • Analytical and Quantitative Thought minimum = 3 including:
      • MGT 233GS, Business Statistics - 3 hours
    • Wellness minimum = 0
  • Capstone = 3
• BS Science-related course requirements = 0
• Major Option = 62
• Minimum total hours required coursework = 108
• Unrestricted electives in 120 hour program = 12
• Minimum total hours required for BS in Business Administration Comprehensive = 120
• All UNK degrees require a minimum of 120 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.

1. Business Administration Comprehensive Core Requirements (35 hours required) (2.0 GPA required)
   • Take all of the following:
     • BSAD 100, Exploring Business - 1 hour
     • ACCT 250, Principles of Accounting I - 3 hours
     • ACCT 251, Principles of Accounting II - 3 hours
     • BSAD 295, Business Communications - 3 hours (Prereq: ENG 101 (or equivalent) or English ACT score of 29 or above)
     • MKT 300, Principles of Marketing - 3 hours
     • MGT 301, Principles of Management - 3 hours
     • MIS 302, Principles of Management Information Systems - 3 hours
     • FIN 308, Principles of Finance - 3 hours
     • ACCT 311, Business Law - 3 hours
     • MGT 314, Operations and Supply Management - 3 hours
     • MGT 493, Social Responsibilities of Business: Issues and Ethics - 3 hours
     • MGT 495, Administrative Strategy and Policy - 3 hours
     • BSAD 400, Professional Readiness - 1 hour
2. Business Administration Comprehensive Economics and Math Requirements (6 hours required)
   • Take 3 hours from:
     • ECON 300-ECON 498 - 3 hours (except ECON 388GS)
   • Take 3 hours from:
     • MATH 120GS, Finite Mathematics - 3 hours
     • MATH 123GS, Applied Calculus I - 3 hours
     • MIS 190, IT Enabled Math for Decision Making - 3 hours(Prereq: MATH 102GS AND either MIS 182GS or passing score on Computer Proficiency Test)
3. Marketing Emphasis Requirements (21 hours required) (2.0 GPA required in Marketing Emphasis Courses)
   • Take 4 courses:
     • MKT 430, International Marketing - 3 hours
     • MKT 435, Marketing Research - 3 hours
     • MKT 438, Consumer Behavior - 3 hours
     • MKT 456, Marketing Management - 3 hours
   • Take 3 courses from:
     • MKT 331, Professional Selling - 3 hours
     • MKT 336, Services Marketing - 3 hours
     • MKT 395, Field Experiences in Practical Marketing - 3 hours
     • MKT 420, Retail Management - 3 hours
     • MKT 433, Marketing Channels Management - 3 hours
     • MKT 434, Business-to-Business Marketing - 3 hours
     • MKT 437, Sales Management - 3 hours
     • MKT 440, Advertising Management - 3 hours
     • MKT 444, Person Marketing - 3 hours
     • MKT 450, Pharmaceutical Marketing - 3 hours
     • MKT 457, E-Marketing - 3 hours
     • MKT 460, Strategic Product Management - 3 hours
     • MKT 474, International Experiential Learning: Marketing - 1-3 hours (Prereq: MKT 430 or MGT 330 or ECON 430 AND junior or senior standing AND permission of instructor)
     • MKT 475, Marketing Internship - 3 hours
     • MKT 498, Marketing Topics - 3 hours
     • SCM 317, Principles of Supply Chain Management - 3 hours