Offered by Department of Journalism and Mass Communication:

Journalism and Mass Communication Major

Journalism Option
Bachelor of Science

Minimum General Studies = 45
including General Studies coursework required by major
English Language minimum = 9
Humanities minimum = 9
Mathematics, Statistics & Computer Science minimum = 3
Natural Sciences minimum = 7
Social and Behavioral Sciences minimum = 9
Personal Development minimum = 3
JMC 100GS, Mass Media in America - 3 hours
BS Science-related course requirements = 9
CSIS 100-499
STAT 100-499
BMIS 181, 182, BMIS 282
BSED 302
Journalism Option = 33-36
Minor or 2nd Major, minimum = 24
Minimum total hours required coursework = 111-114
Unrestricted electives in 125 hour program = 11-14
Minimum total hours required for BS in Journalism = 125
All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.
A. Journalism Core Requirements (6 hours required)
Take all of the following:
JMC 310, Communications Law - 3 hours
JMC 460, Mass Media and Society - 3 hours
B. Choose ONE of the following emphases (27-30 hours required)
Take ONE of the following emphases
Advertising Emphasis
Mass Media Emphasis
News Editorial Emphasis
Public Relations Emphasis
Sports Communication Emphasis

1. Journalism and Mass Communication: Journalism Option:
Advertising Emphasis (30 hours required) FAH BS 3911
(Complete the Core Requirements above)
Take all the following:
JMC 129, Advertising Principles - 3 hours
JMC 130, Advertising Practice - 3 hours
JMC 240, Electronic Media Production - 3 hours
JMC 307, Advertising Copywriting - 3 hours
JMC 316, Broadcast Advertising - 3 hours
JMC 329, Print Advertising Design - 3 hours
JMC 340, Media Sales - 3 hours
BMKT 300, Marketing - 3 hours
JMC 351, Antelope Newspaper Production- Advertising Staff - 3 hours
Take 3 hours from:
JMC 320, Newspaper Management - 3 hours
JMC 376, Broadcast Management - 3 hours
JMC 420, Advertising Campaigns - 3 hours
JMC 430, Community Journalism - 3 hours (Prereq: JMC 350 or JMC 351 or JMC 352; and junior standing)

2. Journalism and Mass Communication: Journalism Option:
Mass Media Emphasis (30 hours required) FAH BS 3215
(Complete the Core Requirements above)
Take all the following:
JMC 129, Advertising Principles - 3 hours
JMC 215, Newswriting - 3 hours
JMC 220, Photojournalism - 3 hours
JMC 240, Electronic Media Production - 3 hours
JMC 309, Public Relations - 3 hours
JMC 318, Writing for the Media - 3 hours
JMC 325, Editing - 3 hours
Take 3 hours from:
JMC 210, Scriptwriting - 3 hours
JMC 305, Writing Feature & Magazine Articles - 3 hours
JMC 307, Advertising Copywriting - 3 hours
JMC 315, Advanced Reporting - 3 hours
JMC 416, Interpretive Reporting - 3 hours (Prereq: JMC 215 or permission of instructor)
Take 3 hours from:
JMC 328, Newspaper Design - 3 hours
JMC 329, Print Advertising Design - 3 hours
JMC 330, Publication Design - 3 hours
Take 1 hour from:
JMC 336, Radio Workshop: Production - 1 hour
JMC 337, Radio Workshop: News - 1 hour
Take 1 hour from:
JMC 343, Television Workshop: Production - 1 hour
JMC 344, Television Workshop: News - 1 hour
Take 1 hour from:
JMC 350, Antelope Newspaper Production- News Staff - 1 hour
JMC 351, Antelope Newspaper Production- Advertising Staff - 1 hour
JMC 352, Antelope Newspaper Production Photo Staff - 1 hour

3. Journalism and Mass Communication: Journalism Option:
News Editorial Emphasis (30 hours required) FAH BS 3910
(Complete the Core Requirements above)
Take all the following:
JMC 215, Newswriting - 3 hours
JMC 220, Photojournalism - 3 hours
JMC 305, Writing Feature & Magazine Articles - 3 hours
JMC 315, Advanced Reporting - 3 hours
JMC 320, Newspaper Management - 3 hours
JMC 325, Editing - 3 hours
JMC 328, Newspaper Design - 3 hours
JMC 350, Antelope Newspaper Production- News Staff - 2 hours
JMC 352, Antelope Newspaper Production- Photo Staff - 1 hour
JMC 416, Interpretive Reporting - 3 hours
JMC 430, Community Journalism - 3 hours (Prereq: JMC 350 or JMC 351 or JMC 352; and junior standing)

4. Journalism and Mass Communication: Journalism Option:
Public Relations Emphasis (27 hours required) FAH BS 3912
(Complete the Core Requirements above)
Take all the following:
JMC 129, Advertising Principles - 3 hours
JMC 215, Newswriting - 3 hours
JMC 240, Electronic Media Production - 3 hours
JMC 309, Public Relations - 3 hours
JMC 325, Editing - 3 hours
JMC 330, Publication Design - 3 hours
JMC 350, Antelope Newspaper Production- News Staff - 1 hour
JMC 409, Public Relations Strategy - 3 hours
JMC 440, Mass Media Research - 3 hours
Take 1 hour from:
JMC 337, Radio Workshop: News - 1 hour
JMC 338, Radio Workshop: Management - 1 hour
Take 1 hour from:
JMC 344, Television Workshop: News - 1 hour
JMC 345, Television Workshop: Management - 1 hour

5. Journalism and Mass Communication: Journalism Option:
Sports Communication Emphasis (30 hours required) FAH BS 3913
(Complete the Core Requirements above)
Take all the following:
JMC 129, Advertising Principles - 3 hours
JMC 215, Newswriting - 3 hours
JMC 220, Photojournalism - 3 hours
JMC 240, Electronic Media Production - 3 hours
JMC 305, Writing Feature & Magazine Articles - 3 hours
JMC 307, Advertising Copywriting - 3 hours
JMC 330, Publication Design - 3 hours
JMC 337, Radio Workshop: News - 1 hour
JMC 344, Television Workshop: News - 1 hour
JMC 350, Antelope Newspaper Production- News Staff - 1 hour
PE 230, Sports Officiating - 3 hours
Take 3 hours from:
JMC 309, Public Relations - 3 hours
JMC 356, Broadcast Announcing - 3 hours
PE 429, Sport Marketing and Promotion - 3 hours
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(3-15-98)