1998-2000 UNK Catalog/JMC Courses

JMC Courses

Offered by Department of Journalism and Mass Communication
College of Fine Arts and Humanities

JMC 100GS - Mass Media in America - 3 hours: Prereq: none
A general survey of the mass media. The nature, processes, effects, personnel and structure of mass media.
JMC 129 - Advertising Principles - 3 hours: Prereq: none
An introduction to advertising with emphasis on marketing and demographic analysis. Also includes how advertising affects the consumer and an examination of the structure of the advertising industry.
JMC 130 - Advertising Practice - 3 hours: Prereq: none
The study of how media strategy, planning and research are used in creating the advertising message. Course will include practical applications of theory. Legal-ethical considerations will be examined.
JMC 210 - Scriptwriting - 3 hours: Prereq: none
The purpose of this course is to offer the student the opportunity to learn to produce advertising and programming scripts for broadcasting and cable and at the same time improve writing skills.
JMC 215 - Newswriting - 3 hours: Prereq: none
News evaluation, news-story style, and kinds of stories will be examined. The techniques of gathering news and copy preparation for newspapers; includes assignments for the Antelope. Students should not take JMC 350 in the same semester as this course.
JMC 220 - Photojournalism - 3 hours: Prereq: none
Basic camera and darkroom techniques. Introduction to using computer software and hardware to prepare photos for reproduction. Two-hour lecture and two-hour lab each week. Field assignments will be required. Students must furnish own film and paper. A $25 camera deposit is required. Students pay $25 lab fee and furnish own film.
JMC 226 - Audio Production - 3 hours: Prereq: none
An introduction to the techniques and theory of audio production as they are applied in the broadcast, cable and production industries. The course includes a laboratory experience utilizing the common tools of the production expert.
JMC 240 - Electronic Media Production - 3 hours: Prereq: none
The purpose of this course is to provide the student with a basic understanding of the production processes, language, and uses of the various components available to broadcast and cable professionals for the production of programming and advertising.
JMC 250 - Electronic Cinematography - 2 hours: Prereq: none
The purpose of this course is to introduce students to storytelling techniques using video and audio as the media. Students will be introduced to scriptwriting and storyboarding and will shoot and edit video to produce a short movie.
JMC 265 - Video Production - 3 hours: Prereq: none
An introduction to the techniques and theory of video production as they apply to the broadcast and non-broadcast industries. Primary emphasis will be on studio production and theory; includes an introduction to electronic field production techniques. Special lab fee of $10.
JMC 303 - History of Press in America - 3 hours: Prereq: none
Study of primary materials to see how the media acted or reacted, altered or was altered by events and issues of American social, economic and political history.
JMC 305 - Writing Feature and Magazine Articles - 3 hours: Prereq: JMC 215 or permission of instructor
An in-depth study of how to write and market feature articles for newspapers and magazines.
JMC 306 - Broadcast Programming - 3 hours: Prereq: none
Analysis of radio, television and cable programming formats and trends. Students will be exposed to information concerning audience measurement methods, ratings calculation and programming strategies.
JMC 307 - Advertising Copywriting - 3 hours: Prereq: none
Writing advertising copy to fit specific media and specific client requirements. Assignments designed to develop skills in writing for all advertising media.
JMC 309 - Public Relations - 3 hours: Prereq: none
Basic principles of corporate and institutional communications programs.
JMC 310 - Communications Law - 3 hours: Prereq: junior standing
Privileges of and constraints on mass media. Libel, contempt, access, privacy, and copyright are considered. National and state regulations are examined.
JMC 315 - Advanced Reporting - 3 hours: Prereq: JMC 215 or permission of instructor
Advanced reporting techniques developed with emphasis on public affairs reporting. Includes field reporting assignments.
JMC 316 - Broadcast Advertising - 3 hours: Prereq: none
The course is designed to familiarize students with different aspects of broadcast and cable advertising including circulation, viewership, listenership, management, sales and the law.
JMC 318 - Writing for The Media - 3 hours: Prereq: none
Students will prepare written material for the media through assignments of varying styles, formats and degrees of difficulty.
JMC 320 - Newspaper Management - 3 hours: Prereq: JMC 130 or JMC 215; and junior standing
A study of practical business and leadership techniques of the modern newspaper in addition to the examination of the state and management of the newspaper industry today.
JMC 325 - Editing - 3 hours: Prereq: JMC 215 or permission of instructor
Development of skills in editing copy, writing headlines, and captions Also the mastering of writing and rewriting simply, concisely and coherently. Emphasis on the development of line editing skills including punctuation, grammar and spelling and learning Associated Press style.
JMC 326 - Electronic News Gathering - 3 hours: Prereq: JMC 265 or permission of instructor
Involves active participation by the student in shooting and editing videotape in news and non-news applications. Special lab fee of $10.
JMC 328 - Newspaper Design - 3 hours: Prereq: JMC 215
An introduction to visual display of information through the study of typography, illustration, photographs and layout as they fit into the design of newspapers.
JMC 329 - Print Advertising Design - 3 hours: Prereq: none
In-depth study of design and production techniques necessary for all print advertising, Utilizes desktop publishing to produce black and white as well as spot color print ads.
JMC 330 - Publication Design - 3 hours: Prereq: none
Basic design and production techniques necessary for all publications, Utilizes desktop publishing to produce fliers, brochures and newsletters.
JMC 336 - Radio Workshop: Production - 1 hour: Prereq: JMC 226 or JMC 240 or JMC 265
Students will write, perform in, and produce programming and announcements, as well as serve as staff for KLPR-FM, the student operated radio station, F., Sp.
JMC 337 - Radio Workshop: News - 1 hour: Prereq: JMC 215; and JMC 226 or JMC 240 or permission of instructor
Students will report, write and read news and perform as staff members of KLPR-FM, the student operated radio station, F., Sp.
JMC 338 - Radio Workshop: Management - 1 hour: Prereq: JMC 306 or JMC 309 or JMC 340 or JMC 376 or permission of instructor
Students will participate in scheduling, programming, promotions and management activities for KLPR-FM, the student operated station, Students will be expected to fill on-air positions for the station as needed, F., Sp.
JMC 340 - Media Sales - 3 hours: Prereq: none
Principles of professional sales with emphasis on prospecting, researching, qualifying, presenting, closing and servicing media clients.
JMC 343 - Television Workshop: Production - 1 hour: Prereq: JMC 240 or JMC 265 or permission of instructor
Students will write, produce, and performing and serve as production crew for a variety of television programming-- including news, sports, entertaining and other forms--to be aired on KLPR-TV, the campus cable television channel, F., Sp.
JMC 344 - Television Workshop: News - 1 hour: Prereq: JMC 215; and JMC 240 or JMC 265 or permission of instructor
Students will write, produce and perform in a variety of news, sports and new-related television programming to be aired on KLPR-TV, the campus cable television channel, Students will be expected to fill production crew positions for the channel as needed, F., Sp.
JMC 345 - Television Workshop: Management - 1 hour: Prereq: JMC 306 or JMC 309 or JMC 340 or JMC 376 or permission of instructor
Students will participate in scheduling and productions, airing and promotion of programming to be aired on KLPR-TV, the campus cable television channel. Students will be expected to fill production crew positions for the channel as needed, F., Sp.
JMC 350 - Antelope Newspaper Production-News Staff - 1 hour: Prereq: JMC 215 or permission of instructor
Students will write and develop news, features and sports stories and articles for the student newspaper, The Antelope. May be repeated for a total of four hours.
JMC 351 - Antelope Newspaper Production-Advertising Staff - 1 hour: Prereq: JMC 130 or permission of instructor
Students will develop advertising accounts, sell and design ads for the student newspaper, The Antelope. May be repeated for a total of four hours.
JMC 352 - Antelope Newspaper Production Photo Staff - 1 hour: Prereq: JMC 220 or permission of instructor
Students will take, process, and print pictures for the student newspaper, The Antelope. May be repeated for a total of four hours.
JMC 355 - Broadcast Promotions - 3 hours: Prereq: none
A survey of promotion activities as they apply to broadcast and cable, Types, construction, operation, measurement and FCC rules will be discussed.
JMC 356 - Broadcast Announcing - 3 hours: Prereq: none
Instruction in performance for television and radio including news, personality, live performance and voice over, Students will perform in each class period with direct audience feedback.
JMC 366 - Television Direction I - 3 hours: Prereq: JMC 265 or permission of instructor
Students will direct a variety of television productions. Special lab fee of $10.
JMC 376 - Broadcast Management - 3 hours: Prereq: none
Basic theories and styles of station management. Includes ratings interpretation and usage. Representative cases will be examined.
JMC 386 - Broadcast News - 3 hours: Prereq: JMC 215, JMC 226, JMC 265
An advanced broadcast journalism course. Focuses on newswriting for radio and television. Course includes preparation of audio carts and video packages. Special lab fee $10.
JMC 409 - Public Relations Strategy - 3 hours: Prereq: JMC 309
Case study analysis of public relations problems and procedures. Practice in creating materials which help organizations reach their publics.
JMC 415 - Corporate Video Production - 3 hours: Prereq: JMC 265 and JMC 318
Application of video techniques while working with a professional client to prepare and execute all phases of a corporate television project. Students must be able to shoot and edit video prior to enrolling in this course.
JMC 416 - Interpretive Reporting - 3 hours: Prereq: JMC 215
Writing interpretive articles. Research and practice in understanding and evaluating contemporary problems and relating them to the social sciences.
JMC 420 - Advertising Campaigns - 3 hours: Prereq: none
Integrates, amplifies and applies previous advertising and marketing coursework. Focus is three-fold: 1) utilizing research to write sound advertising-based integrated marketing communication plans, complete with post tests for effectiveness, 2) creating the campaigns including proposed media plans and media buys, and 3) making client presentations. During the semester, students will create one local, one regional and one national campaign.
JMC 425/825 - Topics in Mass Media - 1-3 hours: Prereq: none
The course examines various aspects of mass communication, The content of the course will be announced each time the course is offered, Possible topics include public policy and the media, minorities and women in the media, and cinematography.
JMC 427 - Advanced Video Production - 3 hours: Prereq: JMC 265 and JMC 343 *
Features single camera projects with close faculty supervision.
JMC 430 - Community Journalism - 3 hours: Prereq: JMC 350 * or JMC 351 * or JMC 352 * and junior standing
A study of the role, performance, and problems of the community newspaper. Students will also work on state daily and weekly newspapers.
JMC 440 - Mass Media Research - 3 hours: Prereq: junior standing
The course is designed to accommodate the needs of students interested in understanding and conducting mass communications research. The course will introduce students to examples of mass communication research, as well as methods and typical research designs.
JMC 457/857 - Television Workshop for Teachers - 3 hours: Prereq: none
Designed for non-broadcast personnel in education and industry. Concentrates on the use of non-broadcast types of equipment.
JMC 460/860 - Mass Media and Society - 3 hours: Prereq: junior standing
An examination of the theories, issues, and controversies surrounding the mass media. Particular emphasis will be given to press ethics, freedom and media effects.
JMC 475 - Internship in Mass Media - 1-6 hours: Prereq: none
Supervised field experience with a cooperative agency in a media-related field. There will be an evaluation and review required with the sponsoring faculty member. Each student will be required to write an evaluation paper. The student must meet special requirements to participate in the program. Complete information is available in the Journalism and Mass Communication department office.
JMC 498 - Multimedia Directed Study - 1-6 hours: Prereq: senior standing
Students will work in teams in this course and will produce original multimedia productions in consultation with and directed by members of the Art and Art History, Computer Science and Information Systems, and Journalism and Mass Communication departments. This is a capstone course for Multimedia majors and minors only and should be taken during the student's senior year.
JMC 499 - Independent Study in Mass Media - 1-3 hours: Prereq: permission of instructor
Special assignments in the field of mass communication. May be taken for a total of 6 hours.

* This course is the immediate prerequisite. Other preparation is required prior to this immediate prerequisite.

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