University of Nebraska at Kearney

1996-98 UNK Undergraduate Catalog

Offered by Department of Journalism and Mass Communication:

Broadcast Option: Sales/Management -
Bachelor of Science

FAH BS 3216
General Studies = 45
General Studies required by major:
JMC 100GS, Mass Media in America - 3 hours
BS Science-related course requirements = 9
Take 9 hours from:
CSIS 100-499
STAT 100-499
BMIS 181, 282
BSED 302
Major = 36
Minor or 2nd Major = 24
Minors are 24 hours, 18 must be unduplicated. Electing a second major may add as many as 18 required hours to the program. Should 6 hours of the minor also meet other requirements, the unrestricted electives will be greater.
Minimum total hours required coursework = 114
Unrestricted elective in 125 hour program = 11

Minimum total hours required for BS in Journalism and Mass Communication: Broadcast Option: Sales/Management = 125
All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.

A. Broadcast Option: Sales/Management Emphasis Requirements
Take all of the following:
JMC 129, Advertising Principles - 3 hours
JMC 130, Advertising Practice - 3 hours
JMC 210, Scriptwriting - 3 hours
JMC 240, Electronic Media Production - 3 hours
JMC 306, Broadcast Programming - 3 hours
JMC 310, Communications Law - 3 hours
JMC 316, Broadcast Advertising - 3 hours
JMC 340, Media Sales - 3 hours
JMC 338, Radio Workshop: Management - 1 hour
JMC 345, Television Workshop: Management - 1 hour
JMC 376, Broadcast Management - 3 hours
JMC 460, Mass Media and Society - 3 hours
BSAD 320, Business Communications - 3 hours

B. Broadcast Option: Sales/Management Emphasis Radio/TV Workshop
Take 1 hour from:
JMC 336, Radio Workshop: Production - 1 hour
JMC 343, Television Workshop: Production - 1 hour

[UNK Home]
[Catalog Home]
1996-1998 UNK Undergraduate Catalog

ugradcatalog@unk.edu (8-7-95)