University of Nebraska at Kearney

1996-98 UNK Undergraduate Catalog

Offered by Department of Management/Marketing:

Business Administration Comprehensive
Marketing Emphasis -
Bachelor of Science

BT BS 1203

General Studies (2.0 GPA required) = 45

General Studies required by major:

ECON 270GS, Principles of Economics,Macroeconomics - 3 hours

ECON 271GS, Principles of Economics,Microeconomics - 3 hours

MATH 102*, College Algebra - 3 hours

Take one of the following:

MATH 120, Finite Mathematics - 3 hours

MATH 123, Applied Calculus I - 3 hours

*Students with sufficient preparation may enter the mathematics program at a higher level, increasing the unrestricted elective hours.

BS Science-related course requirements = 0

Major = 58

Minimum total hours required coursework = 103

Unrestricted elective in 125 hour program22

Minimum total hours required for BS in Business Administration Comprehensive125

All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.

A. Business Administration Comprehensive Core Requirements(2.0 GPA required)

Take all of the following:

BMGT 233, Business Statistics - 3 hours

BACC 250, Beginning Accounting I - 3 hours

BACC 251, Beginning Accounting II - 3 hours

BMIS 181, Business Computer Systems - 1 hour

BMIS 182, Business Computer Applications - 3 hours

BFIN 308, Principles of Finance - 3 hours

BACC 311, Business Law - 3 hours

BSAD 320, Business Communications - 3 hours

BMKT 300, Principles of Marketing - 3 hours

BMGT 301, Principles of Management - 3 hours

BMGT 493, Social Responsibilities of Business:Issues and Ethics - 3 hours

BMGT 495, Administrative Strategy and Policy - 3 hours

Take 1 course from:

BMGT 314, Production and Operations Management - 3 hours

BMGT 355, Organizational Behavior - 3 hours

B. Business Administration Comprehensive Economics Requirement

Take 3 hours from:

ECON 300-498., - 3 hours

C. Marketing Emphasis Requirements

Take 3 courses:

BMKT 435, Marketing Research - 3 hours

BMKT 438, Consumer Behavior - 3 hours

BMKT 456, Marketing Management - 3 hours

Take 3 courses from:

BMKT 331, Principles of Selling - 3 hours

BMKT 395, Field Experiences in Practical Marketing - 3 hours

BMKT 420, Retail Management - 3 hours

BMKT 430, International Marketing - 3 hours

BMKT 433, Marketing Channels Management - 3 hours

BMKT 434, Industrial Marketing - 3 hours

BMKT 437, Sales Management - 3 hours

BMKT 440, Advertising Management - 3 hours

BMKT 457, Direct Marketing - 3 hours