University of Nebraska at Kearney

1996-98 UNK Undergraduate Catalog

Offered by Department of Journalism and Mass Communication:

Journalism Option - Bachelor of Arts

General Studies = 45

General Studies required by major:

JMC 100GS, Mass Media in America - 3 hours

BA Language requirement = a minimum of 5

Major = 33-36

Minor or 2nd Major = 24

Minimum total hours required coursework = 107-110

Unrestricted elective in 125 hour program = 15-18

Minimum total hours required for BA in Journalism = 125

All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.

A. Journalism and Mass Communication: Journalism Core Requirements

Take all of the following:

JMC 310, Communications Law - 3 hours

JMC 460, Mass Media and Society - 3 hours

B. Journalism Emphasis

Take ONE of the following emphases

Advertising Emphasis

Mass Media Emphasis

News Editorial Emphasis

Public Relations Emphasis

Sports Communication Emphasis

1. Journalism and Mass Communication: Journalism Option:

Advertising Emphasis FAH BA 3911

(Complete the Core Requirements above)

Take all the following:

JMC 129, Advertising Principles - 3 hours

JMC 130, Advertising Practice - 3 hours

JMC 240, Electronic Media Production - 3 hours

JMC 307, Advertising Copywriting - 3 hours

JMC 316, Broadcast Advertising - 3 hours

JMC 329, Print Advertising Design - 3 hours

JMC 340, Media Sales - 3 hours

BMKT 300, Principles of Marketing - 3 hours

JMC 351, Antelope Newspaper Production- Advertising Staff - 1 hour

Take 3 hours from the following:

JMC 320, Newspaper Management - 3 hours

JMC 376, Broadcast Management - 3 hours

JMC 430, Community Journalism - 3 hours (Prereq: junior standing)

BMKT 440, Advertising Management - 3 hours

2. Journalism and Mass Communication: Journalism Option:

Mass Media Emphasis FAH BA 3215

(Complete the Core Requirements above)

Take all the following:

JMC 115, Information Gathering - 3 hours

JMC 129, Advertising Principles - 3 hours

JMC 215, Newswriting - 3 hours

JMC 220, Photojournalism - 3 hours

JMC 240, Electronic Media Production - 3 hours

JMC 309, Public Relations - 3 hours

JMC 325, Editing - 3 hours

Take 3 hours from the following:

JMC 210, Scriptwriting - 3 hours

JMC 305, Writing Feature & Magazine Articles - 3 hours

JMC 307, Advertising Copywriting - 3 hours

JMC 315, Advanced Reporting - 3 hours

JMC 318, Writing for The Media - 3 hours

JMC 416, Editorial and Interpretive Reporting - 3 hours (Prereq: JMC 315 or permission of instructor)

Take 3 hours from the following:

JMC 328, Newspaper Design - 3 hours

JMC 329, Print Advertising Design - 3 hours

JMC 330, Publication Design - 3 hours

Take 1 hour from the following:

JMC 336, Radio Workshop: Production - 1 hour

JMC 337, Radio Workshop: News - 1 hour

Take 1 hour from the following:

JMC 343, Television Workshop: Production - 1 hour

JMC 344, Television Workshop: News - 1 hour

Take 1 hour from the following:

JMC 350, Antelope Newspaper Production- News Staff - 1 hour

JMC 351, Antelope Newspaper Production- Advertising Staff - 1 hour

JMC 352, Antelope Newspaper Production- Photo Staff - 1 hour

3. Journalism and Mass Communication: Journalism Option:

News Editorial Emphasis FAH BA 3910

(Complete the Core Requirements above)

Take all the following:

JMC 115, Information Gathering - 3 hours

JMC 215, Newswriting - 3 hours

JMC 220, Photojournalism - 3 hours

JMC 305, Writing Feature & Magazine Articles - 3 hours

JMC 315, Advanced Reporting - 3 hours

JMC 325, Editing - 3 hours

JMC 328, Newspaper Design - 3 hours

JMC 350, Antelope Newspaper Production- News Staff - 1 hour

JMC 352, Antelope Newspaper Production-Photo Staff - 1 hour

JMC 416, Editorial and Interpretive Reporting - 3 hours

JMC 430, Community Journalism - 3 hours (Prereq: junior standing)

4. Journalism and Mass Communication: Journalism Option:

Public Relations Emphasis FAH BA 3912

(Complete the Core Requirements above)

Take all the following:

JMC 115, Information Gathering - 3 hours

JMC 215, Newswriting - 3 hours

JMC 240, Electronic Media Production - 3 hours

JMC 309, Public Relations - 3 hours

JMC 325, Editing - 3 hours

JMC 330, Publication Design - 3 hours

JMC 350, Antelope Newspaper Production- News Staff - 1 hour

JMC 409, Public Relations Strategy - 3 hours

JMC 440, Mass Media Research - 3 hours

Take 1 hour from the following:

JMC 337, Radio Workshop: News - 1 hour

JMC 338, Radio Workshop: Management - 1 hour

Take 1 hour from the following:

JMC 344, Television Workshop: News - 1 hour

JMC 345, Television Workshop: Management - 1 hour

5. Journalism and Mass Communication: Journalism Option:

Sports Communication Emphasis FAH BA 3913

(Complete the Core Requirements above)

Take all the following:

JMC 129, Advertising Principles - 3 hours

JMC 215, Newswriting - 3 hours

JMC 220, Photojournalism - 3 hours

JMC 240, Electronic Media Production - 3 hours

JMC 305, Writing Feature & Magazine Articles - 3 hours

JMC 307, Advertising Copywriting - 3 hours

JMC 330, Publication Design - 3 hours

JMC 337, Radio Workshop: News - 1 hour

JMC 344, Television Workshop: News - 1 hour

JMC 350, Antelope Newspaper Production- News Staff - 1 hour

PE 230, Sports Officiating - 3 hours

Take 3 hours from the following:

JMC 309, Public Relations - 3 hours

JMC 356, Broadcast Announcing - 3 hours

PE 429, Sport Marketing and Promotion - 3 hours