Offered by Department of Marketing and Management Information Systems

Business Administration Major

Business Administration Comprehensive Option
Bachelor of Science
Marketing Emphasis

All College of Business and Technology Graduation Requirements must be fulfilled.

• General Studies Program Hours = 45
  General Studies coursework required by major = 48
  • Foundational Core (Written, Math, Oral, Democracy) = 15 including:
    • (Maximum of 1 MATH course will count in this section.)
    • MATH 102GS*, College Algebra - 3 hours
    • *Students with sufficient preparation may enter the mathematics program at a higher level, reducing the total hours needed to complete the major.
    • Take 1 course from:
      • MATH 120GS, Finite Mathematics - 3 hours
      • MATH 123GS, Applied Calculus I - 3 hours
  • Portal = 3
  • Distribution = 27
    • Aesthetics minimum = 3
    • Humanities minimum = 6
    • Social Sciences minimum = 9 including:
      • ECON 270GS, Principles of Economics, Macroeconomics - 3 hours
      • ECON 271GS, Principles of Economics, Microeconomics - 3 hours
    • Natural Sciences minimum = 7
    • Analytical and Quantitative Thought minimum = 0
    • Wellness minimum = 0
  • Capstone = 3
• BS Science-related course requirements = 0
• Major Option = 60
• Minimum total hours required coursework = 108
• Unrestricted electives in 125 hour program = 17
• Minimum total hours required for BS in Business Administration Comprehensive = 125
• All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.

1. Business Administration Comprehensive Core Requirements (36 hours required) (2.0 GPA required)
   • Take all of the following:
     • MKT 300, Principles of Marketing - 3 hours
     • ACCT 250, Principles of Accounting I - 3 hours
     • ACCT 251, Principles of Accounting II - 3 hours
     • ACCT 311, Business Law - 3 hours
     • BSAD 295, Business Communications - 3 hours (Prereq: ENG 101)
     • FIN 308, Principles of Finance - 3 hours
     • MGT 233GS, Business Statistics - 3 hours
     • MGT 301, Principles of Management - 3 hours
     • MGT 314, Operations Management - 3 hours
     • MGT 493, Social Responsibilities of Business: Issues and Ethics - 3 hours
     • MGT 495, Administrative Strategy and Policy - 3 hours
     • MIS 302, Principles of Management Information Systems - 3 hours
2. Business Administration Comprehensive Economics Requirement (3 hours required)
   • Take 3 hours from:
     • ECON 300-ECON 498 - 3 hours
3. Marketing Emphasis Requirements (21 hours required)
   • Take 4 courses:
     • MKT 430, International Marketing - 3 hours
     • MKT 435, Marketing Research - 3 hours
     • MKT 438, Consumer Behavior - 3 hours
     • MKT 456, Marketing Management - 3 hours
   • Take 3 courses from:
     • MKT 331, Professional Selling - 3 hours
     • MKT 336, Services Marketing - 3 hours
     • MKT 395, Field Experiences in Practical Marketing - 3 hours
     • MKT 420, Retail Management - 3 hours
     • MKT 433, Marketing Channels Management - 3 hours
     • MKT 434, Business-to-Business Marketing - 3 hours
     • MKT 437, Sales Management - 3 hours
     • MKT 440, Advertising Management - 3 hours
     • MKT 444, Person Marketing - 3 hours
     • MKT 450, Pharmaceutical Marketing - 3 hours
     • MKT 457, E-Marketing - 3 hours
     • MKT 460, Strategic Product Management - 3 hours
     • MKT 474, International Experiential Learning: Marketing - 1-3 hours (Prereq: MKT 430 or MGT 330 or ECON 430; junior or senior standing; permission of instructor)
     • MKT 498, Marketing Topics - 3 hours