Offered by Department of Journalism and Mass Communication:

Journalism and Mass Communication Major

Journalism Option
Bachelor of Arts

Minimum General Studies = 45
including General Studies coursework required by major
English Language minimum = 9
Humanities minimum = 9
Mathematics, Statistics & Computer Science minimum = 3
Natural Sciences minimum = 7
Social and Behavioral Sciences minimum = 9
Personal Development minimum = 3
JMC 100GS, Mass Media in America - 3 hours
BA Language requirement = a minimum of 5
The BA requires completion of two intermediate or advanced courses in a single modern language. Students coming to campus having met the admission requirements taking effect in 1997 will typically have a 5-6 hour requirement. Students without two years of high school language study will typically take 10 hours of first year language before completing this requirement for intermediate or advanced courses.
Major Option = 33-36
Minor or 2nd Major, minimum = 24
Minimum total hours required coursework = 107-110
Unrestricted electives in 125 hour program = 15-18
Minimum total hours required for BA in Journalism = 125
All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.
A. Journalism and Mass Communication: Journalism Core Requirements (6 hours required)
Take all of the following:
JMC 310, Communications Law - 3 hours
JMC 460, Mass Media and Society - 3 hours
B. Journalism Emphasis (27-30 hours required)
Take ONE of the following emphases
Advertising Emphasis
Mass Media Emphasis
News Editorial Emphasis
Public Relations Emphasis
Sports Communication Emphasis
1. Journalism and Mass Communication: Journalism Option:
FAH BA 3911
Advertising Emphasis (30 hours required)
(Complete the Core Requirements above)
Take all the following:
JMC 129, Advertising Principles - 3 hours
JMC 130, Advertising Practice - 3 hours
JMC 240, Electronic Media Production - 3 hours
JMC 307, Advertising Copywriting - 3 hours
JMC 316, Broadcast Advertising - 3 hours
JMC 329, Print Advertising Design - 3 hours
JMC 340, Media Sales - 3 hours
BMKT 300, Principles of Marketing - 3 hours
JMC 351, Antelope Newspaper Production- Advertising Staff - 3 hours
Take 3 hours from:
JMC 320, Newspaper Management - 3 hours
JMC 376, Broadcast Management - 3 hours
JMC 420, Advertising Campaigns - 3 hours
JMC 430, Community Journalism - 3 hours (Prereq: JMC 350 or JMC 351 or JMC 352; and junior standing)

2. Journalism and Mass Communication: Journalism Option:
FAH BA 3215
Mass Media Emphasis (30 hours required)
(Complete the Core Requirements above)
Take all the following:
JMC 129, Advertising Principles - 3 hours
JMC 215, Newswriting - 3 hours
JMC 220, Photojournalism - 3 hours
JMC 240, Electronic Media Production - 3 hours
JMC 309, Public Relations - 3 hours
JMC 318, Writing for The Media - 3 hours
JMC 325, Editing - 3 hours
Take 3 hours from:
JMC 210, Scriptwriting - 3 hours
JMC 305, Writing Feature & Magazine Articles - 3 hours
JMC 307, Advertising Copywriting - 3 hours
JMC 315, Advanced Reporting - 3 hours
JMC 416, Interpretive Reporting - 3 hours (Prereq: JMC 215 or permission of instructor)
Take 3 hours from:
JMC 328, Newspaper Design - 3 hours
JMC 329, Print Advertising Design - 3 hours
JMC 330, Publication Design - 3 hours
Take 1 hour from:
JMC 336, Radio Workshop: Production - 1 hour
JMC 337, Radio Workshop: News - 1 hour
Take 1 hour from:
JMC 343, Television Workshop: Production - 1 hour
JMC 344, Television Workshop: News - 1 hour
Take 1 hour from:
JMC 350, Antelope Newspaper Production- News Staff - 1 hour
JMC 351, Antelope Newspaper Production- Advertising Staff - 1 hour
JMC 352, Antelope Newspaper Production- Photo Staff - 1 hour

3. Journalism and Mass Communication: Journalism Option:
FAH BA 3910
News Editorial Emphasis (30 hours required)
(Complete the Core Requirements above)
Take all the following:
JMC 215, Newswriting - 3 hours
JMC 220, Photojournalism - 3 hours
JMC 305, Writing Feature & Magazine Articles - 3 hours
JMC 315, Advanced Reporting - 3 hours
JMC 320, Newspaper Management - 3 hours
JMC 325, Editing - 3 hours
JMC 328, Newspaper Design - 3 hours
JMC 350, Antelope Newspaper Production- News Staff - 2 hours
JMC 352, Antelope Newspaper Production-Photo Staff - 1 hour
JMC 416, Interpretive Reporting - 3 hours
JMC 430, Community Journalism - 3 hours (Prereq: JMC 350 or JMC 351 or JMC 352; and junior standing)

4. Journalism and Mass Communication: Journalism Option:
FAH BA 3912
Public Relations Emphasis (27 hours required)
(Complete the Core Requirements above)
Take all the following:
JMC 129, Advertising Principles - 3 hours
JMC 215, Newswriting - 3 hours
JMC 240, Electronic Media Production - 3 hours
JMC 309, Public Relations - 3 hours
JMC 325, Editing - 3 hours
JMC 330, Publication Design - 3 hours
JMC 350, Antelope Newspaper Production- News Staff - 1 hour
JMC 409, Public Relations Strategy - 3 hours
JMC 440, Mass Media Research - 3 hours
Take 1 hour from:
JMC 337, Radio Workshop: News - 1 hour
JMC 338, Radio Workshop: Management - 1 hour
Take 1 hour from:
JMC 344, Television Workshop: News - 1 hour
JMC 345, Television Workshop: Management - 1 hour

5. Journalism and Mass Communication: Journalism Option:
FAH BA 3913
Sports Communication Emphasis (30 hours required)
(Complete the Core Requirements above)
Take all the following:
JMC 129, Advertising Principles - 3 hours
JMC 215, Newswriting - 3 hours
JMC 220, Photojournalism - 3 hours
JMC 240, Electronic Media Production - 3 hours
JMC 305, Writing Feature & Magazine Articles - 3 hours
JMC 307, Advertising Copywriting - 3 hours
JMC 330, Publication Design - 3 hours
JMC 337, Radio Workshop: News - 1 hour
JMC 344, Television Workshop: News - 1 hour
JMC 350, Antelope Newspaper Production- News Staff - 1 hour
PE 230, Sports Officiating - 3 hours
Take 3 hours from:
JMC 309, Public Relations - 3 hours
JMC 356, Broadcast Announcing - 3 hours
PE 429, Sport Marketing and Promotion - 3 hours
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(3-15-98)