Offered by Department of Journalism and Mass Communication:

Journalism and Mass Communication Major

Broadcast Option
Sales/Management
Bachelor of Arts

FAH BA 3216

Minimum General Studies = 45
including General Studies coursework required by major
English Language minimum = 9
Humanities minimum = 9
Mathematics, Statistics & Computer Science minimum = 3
Natural Sciences minimum = 7
Social and Behavioral Sciences minimum = 9
Personal Development minimum = 3
JMC 100GS, Mass Media in America - 3 hours
BA Language requirement = a minimum of 5
The BA requires completion of two intermediate or advanced courses in a single modern language. Students coming to campus having met the admission requirements taking effect in 1997 will typically have a 5-6 hour requirement. Students without two years of high school language study will typically take 10 hours of first year language before completing this requirement for intermediate or advanced courses.
Major Option = 36
Minor or 2nd Major, minimum = 24
Minors are 24 hours; 18 must be unduplicated. Electing a second major may add as many as 18 required hours. Should 6 hours of the minor also meet other requirements, the unrestricted electives will be greater.
Minimum total hours required coursework = 110
Unrestricted elective in program of study = 15
Minimum total hours required for BA in Journalism and Mass Communication-Broadcast Option-Sales/Management = 125
All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.
A. Broadcast Option-Sales/Management Emphasis Requirements (35 hours required)
Take all of the following:
JMC 129, Advertising Principles - 3 hours
JMC 130, Advertising Practice - 3 hours
JMC 210, Scriptwriting - 3 hours
JMC 240, Electronic Media Production - 3 hours
JMC 306, Broadcast Programming - 3 hours
JMC 310, Communications Law - 3 hours
JMC 316, Broadcast Advertising - 3 hours
JMC 340, Media Sales - 3 hours
JMC 338, Radio Workshop: Management - 1 hour
JMC 345, Television Workshop: Management - 1 hour
JMC 376, Broadcast Management - 3 hours
JMC 460, Mass Media and Society - 3 hours
BSAD 320, Business Communications - 3 hours
B. Broadcast Option-Sales/Management Emphasis Workshop (1 hour required)
Take 1 hour from:
JMC 336, Radio Workshop: Production - 1 hour
JMC 343, Television Workshop: Production - 1 hour
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(3-15-98)