University of Nebraska at Kearney

1996-98 UNK Undergraduate Catalog

Offered by Department of Journalism and Mass Communication:

Broadcast Option: Sales/Management -
Bachelor of Arts

General Studies = 45

General Studies required by major:

JMC 100GS, Mass Media in America - 3 hours

BA Language requirement = a minimum of 5

The BA requires completion of two intermediate or advanced courses in a single modern language. Students coming to campus having met the 1997- admission requirements will typically have a 5-6 hour requirement. Students without two years of high school language study will typically take 10 hours of first year language before completing this requirement.

Major = 36

Minor or 2nd Major = 24

Minors are 24 hours; 18 must be unduplicated. Electing a second major may add as many as 18 required hours. Should 6 hours of the minor also meet other requirements, the unrestricted electives will be greater.

Minimum total hours required coursework = 110

Unrestricted elective in program of study = 15

Minimum total hours required for BA in Journalism and Mass Communication: Broadcast Option: Sales/Management = 125

All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.

A. Broadcast Option: Sales/Management Emphasis Requirements

Take all of the following:

JMC 129, Advertising Principles - 3 hours

JMC 130, Advertising Practice - 3 hours

JMC 210, Scriptwriting - 3 hours

JMC 240, Electronic Media Production - 3 hours

JMC 306, Broadcast Programming - 3 hours

JMC 310, Communications Law - 3 hours

JMC 316, Broadcast Advertising - 3 hours

JMC 340, Media Sales - 3 hours

JMC 338, Radio Workshop: Management - 1 hour

JMC 345, Television Workshop: Management - 1 hour

JMC 376, Broadcast Management - 3 hours

JMC 460, Mass Media and Society - 3 hours

BSAD 320, Business Communications - 3 hours

B. Broadcast Option: Sales/Management Emphasis Workshop

Take 1 hour from:

JMC 336, Radio Workshop: Production - 1 hour

JMC 343, Television Workshop: Production - 1 hour