1994-1996 Undergraduate Catalog/University of Nebraska at Kearney

University of Nebraska at Kearney
College of Business and Technology

1994-96 UNK Undergraduate Catalog

Department of Management/Marketing

Courses (BASM-Airway Science; BMGT-Management; BMKT-Marketing; BMIS-Management Information Systems)
F (Fall) and Sp (Spring) represent a tentative schedule. The Department reserves the right to alter the frequency of course offerings.

Courses (BASM)

200 Private Pilot Ground - 3 hours: Course serves as a preparation for the FAA Private Pilot written exam to be taken upon successful completion of the course. Course includes necessary FAA regulations, weather, air and radio navigation, flight safety, and emergency procedures. F, Sp.

291 Private Pilot Flight - 1 hour: Prerequisite: Concurrent enrollment in BASM 200 or previous successful completion of the FAA Private Pilot written examination. Course consists of all the dual and solo flight hours required for private pilot certification. All flight instruction emphasizes preflight preparations, airplane operating procedures, proper airplane flight control, air and ground safety, traffic control procedures and communication. Course includes adequate solo flight practices and solo cross country flights. Completion of private pilot certification is necessary to receive credit for this course. F, Sp.

300 Instrument Ground - 3 hours: Course serves as preparation for the FAA written exam. Content includes VOR, DME procedures, IFR low altitude, Instrument Pilot enroute maps, and IFR regulations. F, Sp.

303 Instrument Flight - 2 hours: Practice instrument attitude flying including VOR, DME, localizer, ILS, and ADF approaches. F, Sp.

304 Commercial Ground - 3 hours: Course serves as preparation for the FAA commercial written exam. Includes sophisticated weight and balance problems, navigation problems, and takeoff and landing distance charts. F.

305 Commercial Flight - 2 hours: Practice on commercial maneuvers including chandelles, lazy eights, steep 720s, and precision landings. F, Sp.

356 Advanced Aircraft Systems - 3 hours: This course will acquaint the student with various aircraft types and sophisticated aircraft systems, as well as pilot requirements and responsibilities within these systems. Spring-even numbered years.

357 Advanced Aerodynamics/Aircraft Performance - 3 hours: Prerequisite BASM 304This course is designed to develop a sound understanding of the concepts of aerodynamics relevant to flight, and the impact of the natural environment upon the performance of modern aircraft. Spring-odd numbered years.

361 Aviation Airport Management - 3 hours: Primary emphasis on planning the complete development of an airport including the economic, social, political, and operation requirements. Fall-odd numbered years.

362 Aviation Safety - 3 hours: The primary goal of this course is to thoroughly indoctrinate the student pilot with safety consciousness including awareness of physical limitations, effects of flight on human body, severe weather, and in-flight emergencies. Fall-odd numbered years.

363 Aviation Law - 3 hours: Covers the interpretation and application of the statutes, related acts, and federal regulations, and common law aviation issues. Fall-even numbered years.

364 Air Traffic Control - 3 hours: Prerequisites: BASM 200, BASM 291This course is designed to give the student an in-depth understanding of the air traffic control occupation with insights into its functions, equipment, and responsibilities. Spring-even numbered years.

365 Certified Flight Instructor - 2 hours: This course involves the practice and simulation of content related topics necessary for the effective flight instructor-student learning process. F, SP.

366 Fundamentals of Instruction - 1 hours: This course introduces the teaching methodology in flight instruction which is necessary for the effective instructor-student learning process. F, Sp.

367 Certified Flight Instructor Instrument - 2 hours: This course involves the practice and simulation of instrument related topics that are necessary for the instrument rating. F, Sp.

368 Multi-Engine Rating - 2 hours: This course prepares the student for the multi-engine rating. Content includes fuel system management, engine out procedures, icing, attitude instrument flying, and simulated power losses during landings and takeoffs. F, Sp.

369 Multi-Engine Instructor - 2 hours: This course will develop the knowledge, skill and aeronautical experience necessary to meet the requirements for the multi-engine flight instructor certificate. F, Sp.

399 Business Apprenticeship Program - 1-4 hours: This Business Apprenticeship Program is designed to provide students with a variety of experiences which will facilitate competency in their chosen field of study. Students who plan to teach will assist faculty members in preparing bibliographies, in research, in translations, in aiding classroom discussions, in preparing special lectures and programs, in grading and preparing examinations. Must be approved by Department Chair. F, Sp.

499 Special Problems in Business - 3 hours: Permission of instructor is required. Independent investigations of business problems. Topics to be investigated may be tailored to meet the needs of the student. A case study course designed (1) to integrate the knowledge acquired in other courses in business administration, and (2) to emphasize analysis and decision-making. Must be approved by Department Chair. F, Sp. Courses (BMGT)

233 Business Statistics - 3 hours: Prerequisites: MATH 120GS or MATH 123GS. A statistical analysis of business and economic data used in business and how this analysis aids in making sound business decisions. Some sections use computer applications. F, Sp.

301 Principles of Management - 3 hours: Prerequisite: Junior standing. An integrated study of the functions of a manager: planning, organizing, leading, and controlling. An in-depth look at the classical and behavioral theories. Some sections use computer applications. F, Sp.

334 Intermediate Statistics - 3 hours: Prerequisite: BMGT 233, MATH 120GS or MATH 123GS. A study of the application of statistical techniques to business decisions such as risk, cost curves, forecasting, marketing research and quality control. Some sections use computer applications.

370 Small Business Management - 3 hours: Prerequisites: BACC 251 and BMKT 300Designed to develop the studentÌs understanding of the economic and social environment within which the small firm functions, and the influence this has on decision making. F, Sp.

380 Human Resource Management - 3 hours: The theory and practice of recruiting employees, utilizing their efforts effectively, and maintaining their willingness to work in the employing organization. F, Sp.

399 Business Apprenticeship Program - 1-4 hours: The Business Apprenticeship Program is designed to provide students with a variety of experiences which will facilitate competency in their chosen field of study. Students who plan to teach will assist faculty members in preparing bibliographies, in research, in translations, in aiding classroom discussions, in preparing special lectures and programs, in grading and preparing examinations. Must be approved by Department Chair. F, Sp.

410/810P Wage and Salary Administration - 3 hours: A study of the basic forms of financial compensation, including benefits packages. Principles of internal, external, and individual equity as determined by job evaluation, salary surveys, and performance evaluation comprise the core of this course. Suggested prerequisite: BMGT 380. F.

411/811P Labor Relations - 3 hours: A study of labor-management relations as defined by negotiated labor contracts. Topics include history of the labor movement, union structure and function, the negotiation process, and issues in labor relations. Suggested prerequisite: BMGT 380. Sp.

414/814P Production and Operations Management - 3 hours: Prerequisite: BMIS 281, MATH 102GS or BMGT 233 or equivalent. This course explores the transformation of materials, land, labor, and capital into goods and services. Quantitative management systems are applied to the manufacturing process. F, Sp.

425 Operations Research - 3 hours: Prerequisite: MATH 102GS and BMGT 233 or equivalents. Recent developments relating to business application of linear programming, simplex method, transportation method, post optimality analysis, game theory, utility theory, PERT-CPM, queuing theory, dynamic programming, Markov chains. Some sections use computer applications. Suggested prerequisite: BMGT 281. F, Sp.

455/855P Organizational Behavior - 3 hours: Designed to develop understanding of and appreciation for the complex interrelationships of people in formal organizations. The course focuses on both individual and group behavior, with emphases on motivation, leadership, conflict, and other aspects of organizational dynamics. F, Sp.

485/885P Seminar in Human Resource Management - 3 hours: Prerequisite: BMGT 380. Provides the student with an opportunity to study and research current issues in human resource management; course stresses an informal setting and open communications approach. Sp.

489/889P Business Consultantship - 3 hours: Senior Standing and consent of the Department Chair is required. This course affords the student an opportunity to serve in a consultant capacity for an area business. In-depth business analysis is conducted by the student, and specific recommendations are reported to the management of the firm. F, Sp.

490 Seminar in Organizational Behavior - 3 hours: Prerequisite: BMGT 455Provides the student an opportunity to study and research current issues in organizational behavior and to develop a futuristic philosophy of organizational management. F.

493/893P Social Responsibilities of Business: Issues and Ethics - 3 hours: Prerequisite: Junior or Senior Status. A study of the societal challenge of business; how business and society interface; the micro and macro publics of business; ecology; consumerism and technology as societal problems; the ethics of business. F, Sp.

494/894P Entrepreneurship - 3 hours: Prerequisites: BACC 251, BACC 311, BACC 312, BMKT 300, BMGT 370. A study of how to locate and evaluate small business opportunities and how to start and operate a small business. On demand.

495 Administrative Strategy and Policy - 3 hours: Prerequisite: Senior standing. A case study course designed (1) to integrate the knowledge acquired in other courses in business administration, and (2) to emphasize analysis and decision-making. F, Sp.

498 Management Topics - 3 hours: Selected topics and problems of current interest considered in depth. Class discussion and course projects. Topics vary each semester depending upon instructor. On demand.

499 Special Problems in Business - 3 hours: Permission of instructor is required. Independent investigations of business problems. Topics to be investigated may be tailored to meet the needs of the student. A case study course designed (1) to integrate the knowledge acquired in other courses in business administration, and (2) to emphasize analysis and decision-making. Must be approved by Department Chair. F, Sp.

Courses (BMKT)

300 Marketing - 3 hours: The theories, principles, and methods involved in the transaction and organized exchange of value of goods and services. Discussion of present day problems and policies connected with developing, pricing, promoting, distributing, motivating, and selling goods and/or services. F, Sp.

331 Principles of Selling - 3 hours: A review of basic knowledge and personality requirements of selling; the role of salesmanship in distribution and production; the various techniques and methods involved in making a sale. F, Sp.

336 Tourism Marketing - 3 hours: A study of service marketing as it applies to the interrelated organizations that make up the travel and tourism industry. The course focuses on the roles research and planning play within the industry. F.

395 Field Experiences in Practical Marketing - 3 hours: The course offers a series of on-site activities designed to allow the student to experience, analyze and develop a marketing plan for an organization in a major market area. Primary and secondary data research emphasizing marketing functions, business interactions, sociocultural relationships and global impact will be utilized. Sum. on demand.

399 Business Apprenticeship Program - 1-4 hours: The Business Apprenticeship Program is designed to provide students with a variety of experiences which will facilitate competency in their chosen field of study. Students who plan to teach will assist faculty members in preparing bibliographies, in research, in translations, in aiding classroom discussions, in preparing special lectures and programs and in grading and preparing examinations. Must be approved by Department Chair. F, Sp.

420 Retail Management - 3 hours: Prerequisite: BMKT 300. A study of retail institutions and the basic principles and methods of retail merchandising, buying, and selling; store location, layout and operation; store and personnel management. F, Sp.

430/830P International Marketing - 3 hours: Prerequisite: BMKT 300. A comprehensive overview of existing international marketing systems, history and development. F.

433/833P Marketing Channels Management - 3 hours: How to design, organize and control the alliances among the institutions, agencies, and within a company unit involved with the process of making certain that products and services are available for consumption by industrial, commercial, and household end users. Sp.

434/834P Industrial Marketing - 3 hours: Prerequisites: BMKT 300 and BMKT 438. Problems involved in marketing materials, equipment, supplies, and services to the business-to-business market made up of trade, institutional, service, agri-business, and governments; study of purchasing and buyer behavior; determination of business-to-business marketing policies. Some sections may use computer applications. Sp.

435/835P Marketing Research - 3 hours: Prerequisites: BMKT 300 and BMGT 233. To structure research procedures for solving managerial problems. Course emphasis is on development of a complete marketing research project. F, Sp.

437/837P Sales Management - 3 hours: Prerequisites: BMKT 300 and BMKT 438. The concepts and practices of an established body of management knowledge used to cope with the dynamic business environment of both direct and telemarketing sales; job descriptions and qualifications, recruiting, training, determining sales potential, establishing workloads, scheduling, allocating quotas, compensating, controlling, and evaluating sales and people. F.

438/838P Consumer Behavior - 3 hours: Prerequisite: BMKT 300. A detailed and in-depth analysis of why and how people buy, based upon an understanding of the nature of consumer behavior on both the micro and macro level; includes the effects of internal and external influences on decision making. F, Sp.

440/840P Advertising Management - 3 hours: Prerequisite: BMKT 300. A study of advertising as a marketing function with emphasis on planning and implementing the advertising campaign, creating copy and layouts, media selection, and scheduling. F, Sp.

456 Marketing Management - 3 hours: Prerequisite: 9 hours of marketing courses. A capstone marketing course covering market analysis, marketing plan development, execution and control; integrates and builds upon previous specialized marketing courses. Sp.

457/857P Direct Marketing - 3 hours: Prerequisites: BMGT 233, BACC 251, and BMKT 300. The pragmatic and theoretical aspects of direct marketing, including mail orders and direct response advertising, telemarketing, reassurability and accountability, lists and data, plus the integration of direct marketing programs into total marketing efforts and into overall organization goals and functions. Sp. on demand.

498 Marketing Topics - 3 hours: Selected topics and problems of current interest considered in depth. Class discussion and course projects. Topics vary each semester depending upon instructor. On demand.

499 Special Problems in Business - 3 hours: Permission of instructor is required. Independent investigations of business problems. Topics to be investigated may be tailored to meet the needs of the student. A case study course designed (1) to integrate the knowledge acquired in other courses in business administration, and (2) to emphasize analysis and decision-making. Must be approved by Department Chair. F, Sp.

Courses (BMIS)

281 Business Computer Systems - 4 hours: Basic principles of information processing and its business applications. Includes concepts of logic, business systems development, advanced business systems, terminology, and other related concepts. Arranged lab required. F, Sp.

282 Computerized Decision-Making for Business - 3 hours: Prerequisite: BMIS 281 and BACC 250. Emphasis is on application packages rather than on program development. Course surveys microcomputer applications that meet the needs of business information systems. Maintaining uniformity of data and file organizations is stressed. Included are descriptions of and hands-on work with up-to-date business microcomputer applications such as decision support packages, electronic spreadsheets, file and data base management systems, graphic packages and accounting. F, Sp.

381 Systems Analysis and Design I - 3 hours: Prerequisite: BMIS 281, and BMIS 382, BMGT 301. Course covers System Life Cycle stressing analysis of needs, feasibility, and user requirements using Project Management and CASE tools. F.

399 Business Apprenticeship Program - 1-4 hours: The Business Apprenticeship Program is designed to provide students with a variety of experiences which will facilitate competency in their chosen field of study. Students who plan to teach will assist faculty members in preparing bibliographies, in research, in translations, in aiding classroom discussions, in preparing special lectures and programs, in grading and preparing examinations. Must by approved by Department Chair. F, Sp.

481 Systems Analysis and Design II - 3 hours: Prerequisite: BMIS 281. Continuation of BMIS 281, covering the analysis, design, construction, implementation and monitoring of business information systems. Sp.

498 Management Information Systems Topics - 3 hours: Selected topics and problems of current interest considered in depth. Class discussion and course projects. Topics vary each semester depending upon instructor. On demand.

499 Special Problems in Business - 3 hours: Permission of instructor is required. Independent investigations of business problems. Topics to be investigated may be tailored to meet the needs of the student. A case study course designed (1) to integrate the knowledge acquired in other courses in business administration, and (2) to emphasize analysis and decision-making. Must be approved by Department Chair. F, Sp.