Offered by Department of Communication

Journalism and Mass Communication Major

Advertising and Public Relations
Bachelor of Science

Students selecting a major in Advertising and Public Relations must earn a minimum 2.5 G.P.A. in the major.

Students selecting a major in Advertising and Public Relations must compile evidence of achievement particular to their chosen career field. Students will present this portfolio and discuss its contents with a Faculty Portfolio Committee in the semester prior to their graduation.

  1. Journalism and Mass Communication Core Requirements (12 hours required)
    • Take all of the following:
      • JMC 112, Communication Software - 3 hours
      • JMC 215, News Writing & Photography - 3 hours
      • JMC 300, Web Site Design - 3 hours
      • JMC 414, Communications Law - 3 hours
  2. Advertising and Public Relations Core (19 hours required)
    • Take all of the following:
      • JMC 230, Integrated Marketing Communications - 3 hours
      • JMC 302, Digital Storytelling - 3 hours
      • JMC 307, Advertising Copywriting - 3 hours
      • JMC 309, Public Relations - 3 hours
      • JMC 350, News at Antelope - 2 hours
      • JMC 351, Advertising at Antelope - 2 hours
    • Take 1 course from:
      • JMC 409, Public Relations Strategy - 3 hours
      • JMC 420, Advertising Campaigns - 3 hours
  3. Advertising and Public Relations Electives (5 hours required)
    • Take 5 hours from:
      • JMC 110*, Topics - 1-2 hours
      • Topics is 1 credit and may be taken twice (any topics but InDesign and Photoshop).
      • JMC 226, Audio Production & Announcing - 3 hours
      • JMC 250, Electronic Cinematography - 2 hours
      • JMC 265, Video Production - 3 hours
      • JMC 305, Writing Feature and Magazine Articles - 3 hours
      • JMC 315, Advanced Reporting & Editing - 3 hours
      • JMC 318, Writing for The Media - 3 hours
      • JMC 329, Print Advertising Design - 3 hours
      • JMC 330, Publication Design - 3 hours
      • JMC 340, Media Planning & Selling - 3 hours
      • JMC 406, Commentary and Blogging - 3 hours
      • JMC 425, Topics in Mass Media - 1-3 hours
      • JMC 460, Mass Media and Society - 3 hours
      • JMC 475*, Internship in Mass Media - 1-2 hours
      • JMC 498*, Multimedia Directed Study - 1 hour
      • JMC 499*, Independent Study in Mass Media - 1-2 hours
      • *May take no more than 2 hours from JMC 110, JMC 475, JMC 498, or JMC 499 for major elective credit.

3 Jun 2011

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