Offered by Department of Communication
College of Fine Arts and Humanities
JMC Courses
- JMC 100GS - Global Media Literacy - 3 hours
- Prereq: none
This course provides a comprehensive understanding of the role of global media as they interact with the world's social,
cultural, political, technological and economic forces. Historical dimensions also are examined. Using major mass communication
theoretical concepts as a basis, the effects of mass media on individuals and society are explored.
- JMC 110 - Topics - 1 hour
- Prereq: none
The course is intended to introduce students to the use of Apple Macintosh computers and popular software packages such as
InDesign, Photoshop, PowerPoint and portfolio. The content of the course will be announced each time the course is offered.
- JMC 112 - Communication Software - 3 hours
- Prereq: none
The course is intended to introduce students to the use of Apple Macintosh computers, peripherals, and popular communication
software such as Adobe InDesign, Photoshop, PowerPoint, and Acrobat. Students will be introduced to Blackboard's content
collection and ePortfolio components.
- JMC 130 - Advertising Principles and Practice - 3 hours
- Prereq: none
The study of how media strategy, planning and research are used in creating the advertising message. The course will include
practical application of theory with emphasis on culturally diverse audiences.
- JMC 215 - News Writing & Photography - 3 hours
- Prereq or Coreq: JMC 112 or permission
As the world of integrated news continues to expand, journalists must be prepared with skills to meet the demands of the
industry. Students will learn to select, focus and write news and feature stories in the traditional sense and then supplement
the written news with digital photojournalism and design skills creating news packages geared to a specific news audience. Work
in this course prepares students to write for the student newspaper and prepare design pieces for their portfolios in
preparation for communication internships and jobs in news communication. Students pay $25 lab fee.
- JMC 220 - Photojournalism - 3 hours
- Prereq: none
Digital photography techniques. Introduction to using computer software and hardware to shoot and prepare photos for
reproduction. Field assignments will be required. Students pay $25 lab fee.
- JMC 226 - Audio Production & Announcing - 3 hours
- Prereq: none
An introduction to the techniques and theory of audio production as they are applied in the broadcast, cable and production
industries. The course also includes instruction in how to effectively use one's voice in broadcasting.
- JMC 230 - Integrated Marketing Communications - 3 hours
- Prereq: none
An introduction to advertising with emphasis on marketing and demographic analysis. Also includes how advertising affects the
consumer and an examination of the structure of the advertising industry.
- JMC 250 - Electronic Cinematography - 2 hours
- Prereq: none
The purpose of this course is to introduce students to storytelling techniques using video and audio as the media. Students will
be introduced to scriptwriting and storyboarding and will shoot and edit video to produce a short movie.
- JMC 265 - Video Production - 3 hours
- Prereq: none
An introduction to the techniques and theory of video production as they apply to the broadcast and non-broadcast industries.
Primary emphasis will be on single-camera field production techniques and non-linear editing. Students pay $20 lab fee.
- JMC 300 - Web Site Design - 3 hours
- Prereq: JMC 112 or permission of instructor
No previous knowledge or experience required. Start with the basics: how the web works, using html, page editors, images and Web
design principles. This class is hands-on in a lab environment. A variety of software such as Adobe Photoshop, Dreamweaver and
Fetch will be used as well as digital cameras and scanners. Additional lab hours will be available. Students will finish with a
Web site, their own pages on UNK's server, and with an understanding of technical issues.
- JMC 301 - Web Site Design II - 3 hours
- Prereq: JMC 300* or permission of instructor
This course, a continuation of JMC 300, explores current technologies available for web site development such as cascading style
sheets, JavaScript, java applets, Ajax, XHTML and XML. Multimedia formats for audio and video files are covered. Information in
relation to CGIs, forms, and content management systems are introduced. In addition, social implications, accessibility, and
legal responsibilities are investigated.
- JMC 302 - Digital Storytelling - 3 hours
- Prereq: JMC 112, JMC 215*, JMC 300*
This course is designed to give Communication students experiences with the concepts and practices of professional information
gathering for converged media. The emphasis is on selecting topics, angles, and sources, and producing content for multiple
media formats. Students will use text, photos, audio, video, and other media for online and print publication. Students pay $25
lab fee.
- JMC 303 - History of Press in America - 3 hours
- Prereq: none
Study of primary materials to see how the media acted or reacted, altered or was altered by events and issues of American
social, economic and political history.
- JMC 304 - Flash Design - 3 hours
- Prereq: none
This course provides a comprehensive foundation for using Adobe Flash software to design multimedia projects. Topics include the
tools, graphic creation, layers, timeline, frame-by-frame animations, motion and shape tweening, sounds, and video. Graphic
symbols, movie clips and buttons will be created. Students will use prewritten ActionScript and write their own. Students will
explore the html, JavaScript, and Flash relationships to create their web site and display their course projects, including a
splash page. It is recommended that students take JMC 300, Web Site Design before taking JMC 304.
- JMC 305 - Writing Feature and Magazine Articles - 3 hours
- Prereq: JMC 215* or permission of instructor
An in-depth study of how to write and market feature articles for newspapers and magazines.
- JMC 307 - Advertising Copywriting - 3 hours
- Prereq: none
Writing advertising copy to fit specific media and specific client requirements. Assignments designed to develop skills in
writing for all advertising media.
- JMC 309 - Public Relations - 3 hours
- Prereq: none
Basic principles of corporate and institutional communications programs.
- JMC 315 - Advanced Reporting & Editing - 3 hours
- Prereq: JMC 215* or permission of instructor
Advanced reporting techniques developed with emphasis on public affairs reporting. Students will also be exposed to copy
editing, headline and caption writing and learning the Associated Press style.
- JMC 316 - Broadcast Advertising & Programming - 3 hours
- Prereq: none
The course is designed to familiarize students with different aspects of broadcast/cable advertising and programming. Topics
will include reach, co-op advertising, audience flow, coverage areas, audience measurement methods, ratings, share, stunting and
recycling. Other areas for discussion will include the relationships among programming, promotions, personalities and the
personnel in the various departments within a broadcast/cable operation.
- JMC 318 - Writing for The Media - 3 hours
- Prereq: none
Students will prepare written material for the media through assignments of varying styles, formats and degrees of difficulty.
- JMC 320 - Media Management - 3 hours
- Prereq: JMC 130 or JMC 215*; junior standing
A study of practical business and leadership techniques in media organizations. The course will include basic theories and
styles of management. The structure of typical media organizations will be discussed.
- JMC 329 - Print Advertising Design - 3 hours
- Prereq: JMC 112
In-depth study of design and production techniques necessary for all print advertising. Utilizes desktop publishing to produce
black and white as well as spot color print ads. Students will be expected to demonstrate proficiency with Adobe Photoshop and
InDesign on the first day of the course. Students pay $20 lab fee.
- JMC 330 - Publication Design - 3 hours
- Prereq: JMC 112
Basic design and production techniques necessary for all publications. Utilizes desktop publishing to produce fliers, brochures
and newsletters. Students will be expected to demonstrate proficiency with Adobe Photoshop and InDesign on the first day of the
course. Students pay $20 lab fee.
- JMC 336 - Radio Workshop - 2 hours
- Prereq: none
Students will write, perform in, and produce programming and announcements, as well as serve as staff for KLPR-FM, the student
operated radio station.
- JMC 340 - Media Planning & Selling - 3 hours
- Prereq: JMC 230
Principles of professional planning and selling of media with emphasis on efficient media choices for advertisers and effective
personal selling techniques on behalf of media organizations.
- JMC 343 - Television Workshop - 2 hours
- Prereq: JMC 215* or JMC 250 or JMC 265
Students will write, produce, and perform and serve as production crew for a variety of television programming-- including news,
sports, entertaining and other forms--to be aired on KFTW-TV, the campus cable television channel.
- JMC 350 - News at Antelope - 2 hours
- Prereq: JMC 302* or permission of instructor
This course is designed to give Communication students practical experiences in professional information gathering. Students
will select topics, develop angles, identify sources, and produce content for online, print, and broadcast media. May be
repeated for a total of four hours.
- JMC 351 - Advertising at Antelope - 2 hours
- Prereq: JMC 307 or permission of instructor
Students will develop advertising accounts, sell and design ads for the student newspaper, The Antelope. May be repeated for a
total of four hours.
- JMC 352 - Antelope Newspaper Production - Photo Staff - 2 hours
- Prereq: JMC 220 or permission of instructor
Students will take, process, and print pictures for the student newspaper, The Antelope. May be repeated for a total of four
hours.
- JMC 356 - Broadcast Announcing - 3 hours
- Prereq: none
Instruction in performance for television and radio including news, personality, live performance and voice over. Students will
perform in each class period with direct audience feedback.
- JMC 406 - Commentary and Blogging - 3 hours
- Prereq: junior standing
This course introduces students to opinion writing for a range of media, including blogs, newspapers, magazines, and
audio/video. Students will read, listen to, and analyze editorials, columns and spoken commentary, as well as write them for
various media.
- JMC 409 - Public Relations Strategy - 3 hours
- Prereq: JMC 309
Case study analysis of public relations problems and procedures. Practice in creating materials which help organizations reach
their publics.
- JMC 414 - Communications Law - 3 hours
- Prereq: junior standing
Privileges of and constraints on mass media. Libel, contempt, access, privacy, and copyright are considered. National and state
regulations are examined.
- JMC 416 - Interpretive Reporting - 3 hours
- Prereq: JMC 315*
Writing interpretive articles. Research and practice in understanding and evaluating contemporary problems and relating them to
the social sciences.
- JMC 420 - Advertising Campaigns - 3 hours
- Prereq: JMC 307
Integrates, amplifies and applies previous advertising and marketing coursework. Focus is three-fold: 1) utilizing research to
write sound advertising-based integrated marketing communication plans, complete with post tests for effectiveness; 2) creating
the campaigns including proposed media plans and media buys; and 3) making client presentations. Special fee of $20 covers cost
of Plans Book printed for each student.
- JMC 425 - Topics in Mass Media - 1-3 hours
- Prereq: none
The course examines various aspects of mass communication. The content of the course will be announced each time the course is
offered. Possible topics include: public policy and the media; women, minorities and the media, and advanced web site design.
- JMC 427 - Advanced Video Production - 3 hours
- Prereq: JMC 265, JMC 343*
Features single camera projects with close faculty supervision.
- JMC 440 - Mass Media Research - 3 hours
- Prereq: junior standing
The course is designed to accommodate the needs of students interested in understanding and conducting mass communications
research. The course will introduce students to examples of mass communication research, as well as methods and typical research
designs.
- JMC 460 - Mass Media and Society - 3 hours
- Prereq: junior standing
An examination of the theories, issues, and controversies surrounding the mass media. Particular emphasis will be given to press
ethics, freedom and media effects.
- JMC 475 - Internship in Mass Media - 1-6 hours
- Prereq: none
Supervised field experience with a cooperative agency in a media-related field. There will be an evaluation and review required
with the sponsoring faculty member. Each student will be required to write an evaluation paper. The student must meet special
requirements to participate in the program. Complete information is available in the Communication Department office.
- JMC 498 - Multimedia Directed Study - 1 hour
- Prereq: senior standing
Students will work in teams in this course and will produce original multimedia productions in consultation with and directed by
members of the Art and Art History, Computer Science and Information Systems, and Communication Departments. This is a capstone
course for Multimedia majors and minors and should be taken during the student's senior year.
- JMC 499 - Independent Study in Mass Media - 1-3 hours
- Prereq: permission of instructor
Special assignments in the field of mass communication. May be taken for a total of 6 hours.
* This course is the immediate prerequisite. Other preparation is required prior to this immediate prerequisite.
