Offered by Department of Communication

Journalism and Mass Communication Major

Advertising and Public Relations
Bachelor of Arts

• General Studies Program Hours = 45
  • Foundational Core (Written, Math, Oral, Democracy) = 12 including:
    • JMC 100GS, Global Media Literacy - 3 hours
  • Portal = 3
  • Distribution = 27
    • Aesthetics minimum = 3
    • Humanities minimum = 6
    • Social Sciences minimum = 6
    • Natural Sciences minimum = 7
    • Analytical and Quantitative Thought minimum = 0
    • Wellness minimum = 0
  • Capstone = 3
• BA Language requirement = a minimum of 6
• For specific language requirements see #2 of Bachelor of Arts Degree requirements.
• Major Option = 36
• Minor or 2nd Major = 24
• For specific requirements see #3 of Bachelor of Arts Degree requirements. Selecting a minor or second major less than or greater than 24 hours will alter the number of unrestricted electives.
• Minimum total hours required coursework = 111
• Unrestricted electives in 125 hour program = 14
• Minimum total hours required for BA in Advertising and Public Relations = 125
• All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.

Students selecting a major in Advertising and Public Relations must earn a minimum 2.5 G.P.A. in the major.

Students selecting a major in Advertising and Public Relations must compile evidence of achievement particular to their chosen career field. Students will present this portfolio and discuss its contents with a Faculty Portfolio Committee in the semester prior to their graduation.

1. Journalism and Mass Communication Core Requirements (12 hours required)
   • Take all of the following:
     • JMC 112, Communication Software - 3 hours
     • JMC 215, News Writing & Photography - 3 hours
     • JMC 300, Web Site Design - 3 hours
     • JMC 414, Communications Law - 3 hours
2. Advertising and Public Relations Core (19 hours required)
   • Take all of the following:
     • JMC 230, Integrated Marketing Communications - 3 hours
     • JMC 302, Digital Storytelling - 3 hours
     • JMC 307, Advertising Copywriting - 3 hours
     • JMC 309, Public Relations - 3 hours
     • JMC 350, News at Antelope - 2 hours
     • JMC 351, Advertising at Antelope - 2 hours
   • Take 1 course from:
     • JMC 409, Public Relations Strategy - 3 hours
     • JMC 420, Advertising Campaigns - 3 hours
3. Advertising and Public Relations Electives (5 hours required)
   • Take 5 hours from:
     • JMC 110*, Topics - 1-2 hours
     • Topics is 1 credit and may be taken twice (any topics but InDesign and Photoshop).
     • JMC 226, Audio Production & Announcing - 3 hours
     • JMC 250, Electronic Cinematography - 2 hours
     • JMC 265, Video Production - 3 hours
     • JMC 305, Writing Feature and Magazine Articles - 3 hours
     • JMC 315, Advanced Reporting & Editing - 3 hours
     • JMC 318, Writing for The Media - 3 hours
     • JMC 329, Print Advertising Design - 3 hours
     • JMC 330, Publication Design - 3 hours
     • JMC 340, Media Planning & Selling - 3 hours
     • JMC 406, Commentary and Blogging - 3 hours
     • JMC 425, Topics in Mass Media - 1-3 hours
     • JMC 460, Mass Media and Society - 3 hours
     • JMC 475*, Internship in Mass Media - 1-2 hours
     • JMC 498*, Multimedia Directed Study - 1 hour
     • JMC 499*, Independent Study in Mass Media - 1-2 hours
     • *May take no more than 2 hours from JMC 110, JMC 475, JMC 498, or JMC 499 for major elective credit.