Journalism and Mass Communication Major
Journalism Option
Bachelor of Arts
Advertising, Mass Media, News Editorial, Public Relations, Sports Communication Emphases
- General Studies Program Hours = 45
- Foundational Core (Written, Math, Oral, Democracy) = 12
- Portal = 3
- Distribution = 27
- Aesthetics minimum = 3
- Humanities minimum = 6
- Social Sciences minimum = 6
- Natural Sciences minimum = 7
- Analytical and Quantitative Thought minimum = 0
- Wellness minimum = 0
- Capstone = 3
- BA Language requirement = a minimum of 6
- For specific language requirements see
#2 of Bachelor of Arts Degree requirements.
- Major Option = 36
- Minor or 2nd Major = 24
- For specific requirements see
#3 of Bachelor of Arts Degree requirements. Selecting a minor or second major less than or
greater than 24 hours will alter the number of unrestricted electives.
- Minimum total hours required coursework = 111
- Unrestricted electives in 125 hour program = 14
- Minimum total hours required for BA in Journalism = 125
- All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees
must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.
Students selecting a major in Journalism must earn a minimum 2.5 G.P.A. in the major.
Students are expected to take JMC 100GS, Global Media Literacy, in their General Studies Program as the
Democracy course.
Students selecting a major in Journalism must compile evidence of achievement particular to their chosen
career field. Students will present this portfolio and discuss its contents with a Faculty Portfolio Committee in the semester
prior to their graduation.
- Journalism and Mass Communication: Journalism Core Requirements (6 hours required)
- Take all of the following:
- JMC 414, Communications Law - 3 hours
- JMC 460, Mass Media and Society - 3 hours
- Journalism Emphasis (30 hours required)
- Take ONE of the following emphases:
- Journalism and Mass Communication: Journalism Option:
Advertising Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all of the following:
- JMC 110, Topics: InDesign - 1 hour
- JMC 110, Topics: Photoshop - 1 hour
- JMC 130, Advertising Principles and Practice - 3 hours
- JMC 230, Integrated Marketing Communications - 3 hours
- JMC 307, Advertising Copywriting - 3 hours
- JMC 316, Broadcast Advertising and Programming - 3 hours
- JMC 320, Media Management - 3 hours
- JMC 329, Print Advertising Design - 3 hours
- JMC 340, Media Sales - 3 hours
- JMC 420, Advertising Campaigns - 3 hours
- Take 4 hours from:
- JMC 351, Antelope Newspaper Production - Advertising Staff - 2 hours
- Journalism and Mass Communication: Journalism Option:
Mass Media Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all of the following:
- JMC 110, Topics: Photoshop - 1 hour
- JMC 215, Newswriting - 3 hours
- JMC 220, Photojournalism - 3 hours
- JMC 230, Integrated Marketing Communications - 3 hours
- JMC 250, Electronic Cinematography - 2 hours
- JMC 309, Public Relations - 3 hours
- JMC 318, Writing for The Media - 3 hours
- JMC 336, Radio Workshop - 2 hours
- JMC 343, Television Workshop - 2 hours
- Take 3 hours from:
- JMC 305, Writing Feature and Magazine Articles - 3 hours
- JMC 307, Advertising Copywriting - 3 hours
- JMC 315, Advanced Reporting & Editing - 3 hours
- JMC 416, Interpretive Reporting - 3 hours
- Take 3 hours from:
- JMC 329, Print Advertising Design - 3 hours
- JMC 330, Publication Design - 3 hours
- Take 2 hours from:
- JMC 350, Antelope Newspaper Production - News Staff - 2 hours
- JMC 351, Antelope Newspaper Production - Advertising Staff - 2 hours (Prereq: JMC 130 or permission of instructor)
- JMC 352, Antelope Newspaper Production - Photo Staff - 2 hours
- Journalism and Mass Communication: Journalism Option:
News Editorial Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all of the following:
- JMC 110, Topics: InDesign - 1 hour
- JMC 110, Topics: Photoshop - 1 hour
- JMC 215, Newswriting - 3 hours
- JMC 220, Photojournalism - 3 hours
- JMC 305, Writing Feature & Magazine Articles - 3 hours
- JMC 315, Advanced Reporting & Editing - 3 hours
- JMC 320, Media Management - 3 hours
- JMC 330, Publication Design - 3 hours
- JMC 350, Antelope Newspaper Production - News Staff - 2 hours
- JMC 352, Antelope Newspaper Production - Photo Staff - 2 hours
- JMC 416, Interpretive Reporting - 3 hours
- JMC 425, Topics in Mass Media - 3 hours
- Journalism and Mass Communication: Journalism Option:
Public Relations Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all of the following:
- JMC 215, Newswriting - 3 hours
- JMC 230, Integrated Marketing Communications - 3 hours
- JMC 309, Public Relations - 3 hours
- JMC 315, Advanced Reporting & Editing - 3 hours
- JMC 330, Publication Design - 3 hours
- JMC 409, Public Relations Strategy - 3 hours
- JMC 425, Topics in Mass Media - 3 hours
- JMC 440, Mass Media Research - 3 hours
- Take 2 hours from:
- JMC 336, Radio Workshop - 2 hours
- JMC 343, Television Workshop - 2 hours
- Take 4 hours from:
- JMC 350, Antelope Newspaper Production - News Staff - 2 hours
- Journalism and Mass Communication: Journalism Option:
Sports Communication Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all of the following:
- JMC 110, Topics: Photoshop - 1 hour
- JMC 215, Newswriting - 3 hours
- JMC 220, Photojournalism - 3 hours
- JMC 230, Integrated Marketing Communications - 3 hours
- JMC 305, Writing Feature & Magazine Articles - 3 hours
- JMC 307, Advertising Copywriting - 3 hours
- JMC 330, Publication Design - 3 hours
- JMC 336, Radio Workshop: News - 2 hours
- JMC 343, Television Workshop: News - 2 hours
- JMC 350, Antelope Newspaper Production - News Staff - 2 hours
- PE 230, Sports Officiating - 2 hours
- Take 3 hours from:
- JMC 309, Public Relations - 3 hours
- JMC 356, Broadcast Announcing - 3 hours
- PE 429, Marketing in Sport, Recreation and Tourism - 3 hours
