Offered by Department of Communication

Journalism and Mass Communication Major

Journalism Option
Bachelor of Arts
Advertising, Mass Media, News Editorial, Public Relations, Sports Communication Emphases

Students selecting a major in Journalism must earn a minimum 2.5 G.P.A. in the major.

Students are expected to take JMC 100GS, Global Media Literacy, in their General Studies Program as the Democracy course.

Students selecting a major in Journalism must compile evidence of achievement particular to their chosen career field. Students will present this portfolio and discuss its contents with a Faculty Portfolio Committee in the semester prior to their graduation.

  1. Journalism and Mass Communication: Journalism Core Requirements (6 hours required)
    • Take all of the following:
      • JMC 414, Communications Law - 3 hours
      • JMC 460, Mass Media and Society - 3 hours
  2. Journalism Emphasis (30 hours required)
    1. Journalism and Mass Communication: Journalism Option:
      Advertising Emphasis (30 hours required)
      • (Complete the Core Requirements above)
      • Take all of the following:
        • JMC 110, Topics: InDesign - 1 hour
        • JMC 110, Topics: Photoshop - 1 hour
        • JMC 130, Advertising Principles and Practice - 3 hours
        • JMC 230, Integrated Marketing Communications - 3 hours
        • JMC 307, Advertising Copywriting - 3 hours
        • JMC 316, Broadcast Advertising and Programming - 3 hours
        • JMC 320, Media Management - 3 hours
        • JMC 329, Print Advertising Design - 3 hours
        • JMC 340, Media Sales - 3 hours
        • JMC 420, Advertising Campaigns - 3 hours
      • Take 4 hours from:
        • JMC 351, Antelope Newspaper Production - Advertising Staff - 2 hours
    2. Journalism and Mass Communication: Journalism Option:
      Mass Media Emphasis (30 hours required)
      • (Complete the Core Requirements above)
      • Take all of the following:
        • JMC 110, Topics: Photoshop - 1 hour
        • JMC 215, Newswriting - 3 hours
        • JMC 220, Photojournalism - 3 hours
        • JMC 230, Integrated Marketing Communications - 3 hours
        • JMC 250, Electronic Cinematography - 2 hours
        • JMC 309, Public Relations - 3 hours
        • JMC 318, Writing for The Media - 3 hours
        • JMC 336, Radio Workshop - 2 hours
        • JMC 343, Television Workshop - 2 hours
      • Take 3 hours from:
        • JMC 305, Writing Feature and Magazine Articles - 3 hours
        • JMC 307, Advertising Copywriting - 3 hours
        • JMC 315, Advanced Reporting & Editing - 3 hours
        • JMC 416, Interpretive Reporting - 3 hours
      • Take 3 hours from:
        • JMC 329, Print Advertising Design - 3 hours
        • JMC 330, Publication Design - 3 hours
      • Take 2 hours from:
        • JMC 350, Antelope Newspaper Production - News Staff - 2 hours
        • JMC 351, Antelope Newspaper Production - Advertising Staff - 2 hours (Prereq: JMC 130 or permission of instructor)
        • JMC 352, Antelope Newspaper Production - Photo Staff - 2 hours
    3. Journalism and Mass Communication: Journalism Option:
      News Editorial Emphasis (30 hours required)
      • (Complete the Core Requirements above)
      • Take all of the following:
        • JMC 110, Topics: InDesign - 1 hour
        • JMC 110, Topics: Photoshop - 1 hour
        • JMC 215, Newswriting - 3 hours
        • JMC 220, Photojournalism - 3 hours
        • JMC 305, Writing Feature & Magazine Articles - 3 hours
        • JMC 315, Advanced Reporting & Editing - 3 hours
        • JMC 320, Media Management - 3 hours
        • JMC 330, Publication Design - 3 hours
        • JMC 350, Antelope Newspaper Production - News Staff - 2 hours
        • JMC 352, Antelope Newspaper Production - Photo Staff - 2 hours
        • JMC 416, Interpretive Reporting - 3 hours
        • JMC 425, Topics in Mass Media - 3 hours
    4. Journalism and Mass Communication: Journalism Option:
      Public Relations Emphasis (30 hours required)
      • (Complete the Core Requirements above)
      • Take all of the following:
        • JMC 215, Newswriting - 3 hours
        • JMC 230, Integrated Marketing Communications - 3 hours
        • JMC 309, Public Relations - 3 hours
        • JMC 315, Advanced Reporting & Editing - 3 hours
        • JMC 330, Publication Design - 3 hours
        • JMC 409, Public Relations Strategy - 3 hours
        • JMC 425, Topics in Mass Media - 3 hours
        • JMC 440, Mass Media Research - 3 hours
      • Take 2 hours from:
        • JMC 336, Radio Workshop - 2 hours
        • JMC 343, Television Workshop - 2 hours
      • Take 4 hours from:
        • JMC 350, Antelope Newspaper Production - News Staff - 2 hours
    5. Journalism and Mass Communication: Journalism Option:
      Sports Communication Emphasis (30 hours required)
      • (Complete the Core Requirements above)
      • Take all of the following:
        • JMC 110, Topics: Photoshop - 1 hour
        • JMC 215, Newswriting - 3 hours
        • JMC 220, Photojournalism - 3 hours
        • JMC 230, Integrated Marketing Communications - 3 hours
        • JMC 305, Writing Feature & Magazine Articles - 3 hours
        • JMC 307, Advertising Copywriting - 3 hours
        • JMC 330, Publication Design - 3 hours
        • JMC 336, Radio Workshop: News - 2 hours
        • JMC 343, Television Workshop: News - 2 hours
        • JMC 350, Antelope Newspaper Production - News Staff - 2 hours
        • PE 230, Sports Officiating - 2 hours
      • Take 3 hours from:
        • JMC 309, Public Relations - 3 hours
        • JMC 356, Broadcast Announcing - 3 hours
        • PE 429, Marketing in Sport, Recreation and Tourism - 3 hours

5 May 2010

ugradcatalog@unk.edu