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Offered by Department of Communication:

Journalism and Mass Communication Major

Journalism Option
Bachelor of Arts

FAH BA  (see emphasis option for major code)

Minimum General Studies = 45
English Language minimum = 9
Humanities minimum = 9
Mathematics, Statistics & Computer Science minimum = 3
Natural Sciences minimum = 7
Social and Behavioral Sciences minimum = 9
Personal Development minimum = 2
BA Language requirement = a minimum of 6
For specific language requirements see Bachelor of Arts Degree requirements.
Major Option = 36
Minor or 2nd Major, minimum = 24
Minimum total hours required coursework = 111
Unrestricted electives in 125 hour program = 14
Minimum total hours required for BA in Journalism = 125
All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.
 
Students selecting a major in Journalism must earn a minimum 2.5 G.P.A. in the major.

Students are expected to take JMC 100, Mass Media in America, in their General Studies Program as the Personal Development course.

Students selecting a major in Journalism must compile evidence of achievement particular to their chosen career field. Students will present this portfolio and discuss its contents with a Faculty Portfolio Committee in the semester prior to their graduation.

A. Journalism and Mass Communication: Journalism Core Requirements (6 hours required)
Take all of the following:
JMC 310, Communications Law - 3 hours
JMC 460, Mass Media and Society - 3 hours

B. Journalism Emphasis (27-30 hours required)
Take ONE of the following emphases
Advertising Emphasis
Mass Media Emphasis
News Editorial Emphasis
Public Relations Emphasis
Sports Communication Emphasis

1. Journalism and Mass Communication: Journalism Option:
FAH BA 3911
Advertising Emphasis (30 hours required)
(Complete the Core Requirements above)
Take all the following:
JMC 110, Topics: QuarkXpress - 1 hour
JMC 110, Topics: Photoshop - 1 hour
JMC 129, Integrated Marketing Communications - 3 hours
JMC 130, Advertising Principles and Practice - 3 hours
JMC 307, Advertising Copywriting - 3 hours
JMC 316, Broadcast Advertising and Programming - 3 hours
class="indent3"JMC 320, Media Management - 3 hours
JMC 329, Print Advertising Design - 3 hours
JMC 340, Media Sales - 3 hours
JMC 351, Antelope Newspaper Production- Advertising Staff - 4 hours
JMC 420, Advertising Campaigns - 3 hours

2. Journalism and Mass Communication: Journalism Option:
FAH BA 3215
Mass Media Emphasis (30 hours required)
(Complete the Core Requirements above)
Take all the following:
JMC 110, Topics: Photoshop - 1 hour
JMC 129, Integrated Marketing Communications - 3 hours
JMC 215, Newswriting - 3 hours
JMC 220, Photojournalism - 3 hours
JMC 250, Electronic Cinematography - 2 hours
JMC 309, Public Relations - 3 hours
JMC 318, Writing for The Media - 3 hours
JMC 336, Radio Workshop - 2 hours
JMC 343, Television Workshop - 2 hours
Take 3 hours from:
JMC 305, Writing Feature and Magazine Articles - 3 hours
JMC 307, Advertising Copywriting - 3 hours
JMC 315, Advanced Reporting & Editing - 3 hours
JMC 416, Interpretive Reporting - 3 hours (Prereq: JMC 215 or permission of instructor)
Take 3 hours from:
JMC 329, Print Advertising Design - 3 hours
JMC 330, Publication Design - 3 hours
Take 2 hours from:
JMC 350, Antelope Newspaper Production - News Staff - 2 hours
JMC 351, Antelope Newspaper Production - Advertising Staff - 2 hours
JMC 352, Antelope Newspaper Production - Photo Staff - 2 hours

3. Journalism and Mass Communication: Journalism Option:
FAH BA 3910
News Editorial Emphasis (30 hours required)
(Complete the Core Requirements above)
Take all the following:
JMC 110, Topics: QuarkXpress - 1 hour
JMC 110, Topics: Photoshop - 1 hour
JMC 215, Newswriting - 3 hours
JMC 220, Photojournalism - 3 hours
JMC 305, Writing Feature & Magazine Articles - 3 hours
JMC 315, Advanced Reporting & Editing - 3 hours
JMC 320, Media Management - 3 hours
JMC 330, Publication Design - 3 hours
JMC 350, Antelope Newspaper Production - News Staff - 2 hours
JMC 352, Antelope Newspaper Production -Photo Staff - 2 hour
JMC 416, Interpretive Reporting - 3 hours
JMC 425, Topics in Mass Media - 3 hours

4. Journalism and Mass Communication: Journalism Option:
FAH BA 3912
Public Relations Emphasis (27 hours required)
(Complete the Core Requirements above)
Take all the following:
JMC 129, Integrated Marketing Communications - 3 hours
JMC 215, Newswriting - 3 hours
JMC 309, Public Relations - 3 hours
JMC 315, Advanced Reporting & Editing - 3 hours
JMC 330, Publication Design - 3 hours
JMC 350, Antelope Newspaper Production - News Staff - 4 hours
JMC 409, Public Relations Strategy - 3 hours
JMC 425, Topics in Mass Media - 3 hours
JMC 440, Mass Media Research - 3 hours
Take 2 hours from:
JMC 336, Radio Workshop - 2 hours
JMC 343, Television Workshop - 2 hours

5. Journalism and Mass Communication: Journalism Option:
FAH BA 3913
Sports Communication Emphasis (30 hours required)
(Complete the Core Requirements above)
Take all the following:
JMC 110, Topics: Photoshop - 1 hour
JMC 129, Integrated Marketing Communications - 3 hours
JMC 215, Newswriting - 3 hours
JMC 220, Photojournalism - 3 hours
JMC 305, Writing Feature & Magazine Articles - 3 hours
JMC 307, Advertising Copywriting - 3 hours
JMC 330, Publication Design - 3 hours
JMC 336, Radio Workshop: News - 2 hours
JMC 343, Television Workshop: News - 2 hours
JMC 350, Antelope Newspaper Production- News Staff - 2 hours
PE 230, Sports Officiating - 2 hours
Take 3 hours from:
JMC 309, Public Relations - 3 hours
JMC 356, Broadcast Announcing - 3 hours
PE 429, Marketing in Sport, Recreation and Tourism - 3 hours

11 Aug 2006
ugradcatalog@unk.edu