Offered by Department of Management/Marketing
College of Business and Technology
BMKT Courses
- BMKT 300 - Principles of Marketing - 3 hours
- Prereq: none
The course will inform students of the theories, principles, and methods involved in the
transaction and organized exchange of goods and services. Discussion of the history and
evolution of marketing, its present-day challenges, and strategies connected with
developing, pricing, promoting, and distributing goods and/or services. F, Sp.
-
- BMKT 331 - Principles of Selling - 3 hours
- Prereq: none
An amplification of the role of professional selling in implementing the marketing
strategy; various techniques of professional selling and methods of developing long-term
relationships with customers are explored. F, Sp.
-
- BMKT 336 - Tourism Marketing - 3 hours
- Prereq: none
A study of service marketing as it applies to the interrelated organizations that make up
the travel and tourism industry. The course focuses on the roles research and planning
play within the industry. (Not recommended for students who must complete BMKT 300 to
graduate) F.
-
- BMKT 395 - Field Experiences in Practical Marketing - 3 hours
- Prereq: none
The course offers a series of on-site activities designed to allow the student to
experience, analyze and develop a marketing plan for an organization in a major market
area. Primary and secondary data research emphasizing marketing functions, business
interactions, sociocultural relationships and global impact will be utilized. Sum. on
demand.
-
- BMKT 420 - Retail Management - 3 hours
- Prereq: BMKT 300 or permission of instructor
A study of retail institutions and the basic principles and methods of retail
merchandising, buying, and selling; store location, layout and operation; store and
personnel management. F.
-
- BMKT 430/830P - International Marketing - 3 hours
- Prereq: BMKT 300 or permission of instructor
A comprehensive overview of existing international marketing systems, history and
development. Sp.
-
- BMKT 433/833P - Marketing Channels Management - 3 hours
- Prereq: BMKT 300 or permission of instructor
How to design, organize and control the alliances among the institutions, agencies, and
within a company unit involved with the process of making certain that products and
services are available for consumption by industrial, commercial, and household end users.
Sp.
-
- BMKT 434/834P - Industrial Marketing - 3 hours
- Prereq: BMKT 300
Problems involved in marketing materials, equipment, supplies, and services to the
business-to-business market made up of trade, institutional, service, agri-business, and
governments; study of purchasing and buyer behavior; determination of business-to-business
marketing policies. Some sections may use computer applications. Offered On Demand.
-
- BMKT 435/835P - Marketing Research - 3 hours
- Prereq: BMKT 300, BMGT
233* or permission of instructor
Structuring research procedures to aid to managerial decision making. Emphasis is on
development and completion of a marketing research project. This course requires students
to be computer literate. F, Sp.
-
- BMKT 437/837P - Sales Management - 3 hours
- Prereq: BMKT 300 or BMKT
331 or permission of instructor
The concepts and practices of an established body of management knowledge used to cope
with the dynamic business environment of both direct and telemarketing sales; job
descriptions and qualifications, recruiting, training, determining sales potential,
establishing workloads, scheduling, allocating quotas, compensating, controlling, and
evaluating sales and people. Sp.
-
- BMKT 438/838P - Consumer Behavior - 3 hours
- Prereq: BMKT 300 or permission of instructor
A detailed and in-depth analysis of why and how people buy, based upon an understanding of
the nature of consumer behavior on both the micro and macro level; includes the effects of
internal and external influences on decision making. F, Sp.
-
- BMKT 440/840P - Advertising Management - 3 hours
- Prereq: BMKT 300 or permission of instructor
A study of advertising as a marketing function with emphasis on planning and implementing
the advertising campaign, creating copy and layouts, media selection, and scheduling. F,
Sp.
-
- BMKT 456 - Marketing Management - 3 hours
- Prereq: BMKT 438*, BMKT 435*
A capstone marketing course covering market analysis, marketing plan development,
execution and control; integrates and builds upon previous specialized marketing courses.
Sp.
-
- BMKT 457/857P - Direct Marketing - 3 hours
- Prereq: BMIS 181, BMIS
182 or permission of instructor
The pragmatic and theoretical aspects of direct marketing, including mail orders and
direct response advertising, telemarketing, reassurability and accountability, lists and
data, plus the integration of direct marketing programs into total marketing efforts and
into overall organization goals and functions. On demand.
-
- BMKT 475 - Marketing Internship - 1-15 hours
- Prereq: none
A work experience program planned for students preparing for employment in business and
industry. Work experience approved by the department.
-
- BMKT 498 - Marketing Topics - 3 hours
- Prereq: permission of instructor
Selected topics and problems of current interest considered in depth. Class discussion and
course projects. Topics vary each semester depending upon instructor. On demand.
-
- BMKT 499 - Special Problems in Business - 1-3 hours
- Prereq: permission of Department Chair
Independent investigations of business problems. Topics to be investigated may be tailored
to meet the needs of the student. A case study course designed (1) to integrate the
knowledge acquired in other courses in business administration, and 2) to emphasize
analysis and decision-making. F, Sp.
* This course is the immediate prerequisite. Other preparation is
required prior to this immediate prerequisite.
16 May 2005
