Business Administration Comprehensive Option
Marketing Emphasis
Bachelor of Science
BT BS 1203 EP 3005
- Minimum General Studies = 45
- including General Studies coursework required by major
- English Language minimum = 9
- Humanities minimum = 9
- Mathematics, Statistics & Computer Science minimum = 6
- MATH 102*, College Algebra - 3 hours
- Take 1 course from:
- MATH 120, Finite Mathematics - 3 hours
- MATH 123, Applied Calculus I - 3 hours
- *Students with sufficient preparation may enter the mathematics program at a higher
level, increasing the unrestricted elective hours.
- Natural Sciences minimum = 7
- Social and Behavioral Sciences minimum = 12 including:
- ECON 270GS, Principles of Economics, Macroeconomics -
3 hours
- ECON 271GS, Principles of Economics, Microeconomics -
3 hours
- Personal Development minimum = 2
- BS Science-related course requirements = 0
- Major Option = 61
- Minimum total hours required coursework = 106
- Unrestricted electives in 125 hour program = 19
- Minimum total hours required for BS in Business Administration Comprehensive = 125
- All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for
all UNK degrees must be upper division hours, which are courses numbered 300 or above
taken at a 4-year college or university.
- A. Business Administration Comprehensive Core Requirements (37 hours required)
(2.0 GPA required)
- Take all of the following:
- BMIS 181, Business Computer Systems - 1 hour
- BMIS 182, Business Computer Applications - 3 hours
- BMGT 233, Business Statistics - 3 hours
- BACC 250, Beginning Accounting I - 3 hours (Prereq: MATH 102, sophomore standing)
- BACC 251, Beginning Accounting II - 3 hours
- BACC 311, Business Law - 3 hours
- BFIN 308, Principles of Finance - 3 hoursBMGT 314, Production and Operations Management - 3 hours
- BMKT 300, Principles of Marketing - 3 hours
- BMGT 301, Principles of Management - 3 hours
BSED 320, Business Communications - 3 hours
- BMGT 493, Social Responsibilities of Business: Issues
and Ethics - 3 hours
- BMGT 495, Administrative Strategy and Policy - 3 hours
-
- B. Business Administration Comprehensive Economics Requirement (3 hours required)
- Take 3 hours from:
- ECON 300-498 - 3 hours
-
- C. Marketing Emphasis Requirements (21 hours required)
- Take 4 courses:
- BMKT 430, International Marketing 3 hours
- BMKT 435, Marketing Research - 3 hours
- BMKT 438, Consumer Behavior - 3 hours
- BMKT 456, Marketing Management - 3 hours
- Take 3 courses from:
- BMKT 331, Principles of Selling - 3 hours
- BMKT 395, Field Experiences in Practical Marketing - 3
hours
- BMKT 420, Retail Management - 3 hours
- BMKT 433, Marketing Channels Management - 3 hours
- BMKT 434, Industrial Marketing - 3 hours
- BMKT 437, Sales Management - 3 hours
- BMKT 440, Advertising Management - 3 hours
- BMKT 498, Marketing Topics - 3 hours
16 May 2005
