Broadcast Option
Sales/Management
Bachelor of Arts
FAH BA 3216
- Minimum General Studies = 45
- including General Studies coursework required by major
- English Language minimum = 9
- Humanities minimum = 9
- Mathematics, Statistics & Computer Science minimum = 3
- Natural Sciences minimum = 7
- Social and Behavioral Sciences minimum = 9
- Personal Development minimum = 3
- JMC 100GS, Mass Media in America - 3 hours
- BA Language requirement = a minimum of 6
- The BA requires completion of two intermediate or advanced courses in a single modern
language. Students coming to campus having met the admission requirements taking effect in
1997 will typically have a 5-6 hour requirement. Students without two years of high school
language study will typically take 10 hours of first year language before completing this
requirement for intermediate or advanced courses.
- Major Option = 36
- Minor or 2nd Major, minimum = 24
- Minors are 24 hours; 18 must be unduplicated. Electing a second major may add as many as
18 required hours. Should 6 hours of the minor also meet other requirements, the
unrestricted electives will be greater.
- Minimum total hours required coursework = 111
- Unrestricted elective in program of study = 14
- Minimum total hours required for BA in Journalism and Mass Communication-Broadcast
Option-Sales/Management = 125
- All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for
all UNK degrees must be upper division hours, which are courses numbered 300 or above
taken at a 4-year college or university.
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- Students selecting a major in Broadcast Option-Sales/Management Emphasis must earn a
minimum 2.5 G.P.A. in the major.
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- Students selecting a major in Broadcast Option-Sales/Management Emphasis must
compile evidence of achievement particular to their chosen career field. Students will
present this portfolio and discuss its contents with a Faculty Portfolio Committee in the
semester prior to their graduation.
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- A. Broadcast Option-Sales/Management Emphasis Requirements (35 hours required)
- Take all of the following:
- JMC 129, Advertising Principles - 3 hours
- JMC 130, Advertising Practice - 3 hours
- JMC 210, Scriptwriting - 3 hours
- JMC 240, Electronic Media Production - 3 hours
- JMC 306, Broadcast Programming - 3 hours
- JMC 310, Communications Law - 3 hours
- JMC 316, Broadcast Advertising - 3 hours
- JMC 338, Radio Workshop: Management - 1 hour
- JMC 340, Media Sales - 3 hours
- JMC 345, Television Workshop: Management - 1 hour
- JMC 376, Broadcast Management - 3 hours
- JMC 460, Mass Media and Society - 3 hours
- BSED 320, Business Communications - 3 hours
- B. Broadcast Option-Sales/Management Emphasis Workshop (1 hour required)
- Take 1 hour from:
- JMC 336, Radio Workshop: Production - 1 hour
- JMC 343, Television Workshop: Production - 1 hour
16 May 2005
