Offered by Department of Marketing and Management Information Systems
College of Business and Technology
MKT Courses
- MKT 803 - Independent Study of Marketing - 1-3 hours
- Prereq: 3 hours of 800-level MKT courses
The focus of this course is an independent investigation into a Marketing topic selected by the student. Students work
individually with an appropriate faculty mentor in selecting and developing a project or research study of particular interest
and significance to them in the field of Marketing. Permission of the MBA director is required for the independent study to
count toward the MBA program course requirements.
- MKT 830/830P - International Marketing - 3 hours
- Prereq: MKT 300 or equivalent
A comprehensive overview of existing international marketing systems, history and development.
- MKT 833/833P - Marketing Channels Management - 3 hours
- Prereq: MKT 300 or permission of instructor
How to design, organize and control the alliances among the institutions, agencies, and within a company unit involved with the
process of making certain that products and services are available for consumption by industrial, commercial, and household end
users.
- MKT 834/834P - Industrial Marketing - 3 hours
- Prereq: MKT 300 and MKT 438*
Marketing in the business-to-business environment including trade, institutional, service, agri-business, and governments; study
of purchasing and buyer behavior in organizations; determination of business-to-business marketing strategies as well as
e-business strategies.
- MKT 835/835P - Marketing Research - 3 hours
- Prereq: MKT 300 and MGT 233*
To structure research procedures for solving managerial problems. Course emphasis is on development of a complete marketing
research project.
- MKT 837/837P - Sales Management - 3 hours
- Prereq: MKT 300 and MKT 438*
The concepts and practices of an established body of management knowledge used to cope with the dynamic business environment of
both direct and telemarketing sales; job descriptions and qualifications, recruiting, training, determining sales potential,
establishing work loads, scheduling, allocating quotas, compensating, controlling, and evaluating sales and people.
- MKT 838/838P - Consumer Behavior - 3 hours
- Prereq: MKT 300
A detailed and in-depth analysis of why and how people buy, based upon an understanding of the nature of consumer behavior on
both the micro and macro levels; includes the effects of internal and external influences on decision making.
- MKT 840/840P - Advertising Management - 3 hours
- Prereq: MKT 300
A study of advertising as a marketing function with emphasis on planning and implementing the advertising campaign, creating
copy and layouts, media selection, and scheduling.
- MKT 856 - Marketing Management Seminar - 3 hours
- Prereq: FIN 809*
- This course is concerned with managing the marketing function including market and environmental analysis and strategy development
and implementation. The seminar-format course employs a mixture of case discussions, readings, lectures, written and oral assignments,
and a consultancy project.
- MKT 857P - E-Marketing - 3 hours
- The pragmatic and theoretical aspects of E-marketing, including E-mail orders and direct response advertising, reassurability
and accountability, E-mail lists and data, plus the integration of E-marketing programs into total marketing efforts and into
overall organization goals and functions. On demand.
- MKT 860P - Strategic Product Management - 3 hours
- To develop an awareness and understanding of the issues, tools and techniques used from inception to launch of a product.
- MKT 883 - Marketing Dynamics Seminar - 3 hours
- Marketing theory is briefly reviewed to provide a background for intensive analysis of contemporary and sometimes
controversial marketing issues. Course content necessarily changes each semester to reflect the changing marketing scene.
- MKT 896 - Thesis - 3-6 hours
- MKT 899 - Marketing Topics - 3 hours
- Prereq: MKT 856
In-depth coverage of selected subjects, problems, and current topics in Marketing which are not covered elsewhere in the MBA
program. Course consists of class discussion and/or special projects. The purpose of the course is to offer an opportunity
for students to study fresh Marketing topics of particular timeliness in more depth than appropriate in other existing courses.
Topics vary per offering.
* This course is the immediate prerequisite. Other preparation is required prior to this immediate prerequisite.
