Offered by Department of Marketing and Management Information Systems
College of Business and Technology

MKT Courses

MKT 803 - Independent Study of Marketing - 1-3 hours
Prereq: 3 hours of 800-level MKT courses
The focus of this course is an independent investigation into a Marketing topic selected by the student. Students work individually with an appropriate faculty mentor in selecting and developing a project or research study of particular interest and significance to them in the field of Marketing. Permission of the MBA director is required for the independent study to count toward the MBA program course requirements.
MKT 830/830P - International Marketing - 3 hours
Prereq: MKT 300 or equivalent
A comprehensive overview of existing international marketing systems, history and development.
MKT 833/833P - Marketing Channels Management - 3 hours
Prereq: MKT 300 or permission of instructor
How to design, organize and control the alliances among the institutions, agencies, and within a company unit involved with the process of making certain that products and services are available for consumption by industrial, commercial, and household end users.
MKT 834/834P - Industrial Marketing - 3 hours
Prereq: MKT 300 and MKT 438*
Marketing in the business-to-business environment including trade, institutional, service, agri-business, and governments; study of purchasing and buyer behavior in organizations; determination of business-to-business marketing strategies as well as e-business strategies.
MKT 835/835P - Marketing Research - 3 hours
Prereq: MKT 300 and MGT 233*
To structure research procedures for solving managerial problems. Course emphasis is on development of a complete marketing research project.
MKT 837/837P - Sales Management - 3 hours
Prereq: MKT 300 and MKT 438*
The concepts and practices of an established body of management knowledge used to cope with the dynamic business environment of both direct and telemarketing sales; job descriptions and qualifications, recruiting, training, determining sales potential, establishing work loads, scheduling, allocating quotas, compensating, controlling, and evaluating sales and people.
MKT 838/838P - Consumer Behavior - 3 hours
Prereq: MKT 300
A detailed and in-depth analysis of why and how people buy, based upon an understanding of the nature of consumer behavior on both the micro and macro levels; includes the effects of internal and external influences on decision making.
MKT 840/840P - Advertising Management - 3 hours
Prereq: MKT 300
A study of advertising as a marketing function with emphasis on planning and implementing the advertising campaign, creating copy and layouts, media selection, and scheduling.
MKT 856 - Marketing Management Seminar - 3 hours
This course is concerned with managing the marketing function including market and environmental analysis and strategy development and implementation. The course employs a mixture of case discussions, readings, lectures, plus written and oral assignments.
MKT 857P - E-Marketing - 3 hours
The pragmatic and theoretical aspects of E-marketing, including E-mail orders and direct response advertising, reassurability and accountability, E-mail lists and data, plus the integration of E-marketing programs into total marketing efforts and into overall organization goals and functions. On demand.
MKT 860P - Strategic Product Management - 3 hours
To develop an awareness and understanding of the issues, tools and techniques used from inception to launch of a product.
MKT 883 - Marketing Dynamics Seminar - 3 hours
Marketing theory is briefly reviewed to provide a background for intensive analysis of contemporary and sometimes controversial marketing issues. Course content necessarily changes each semester to reflect the changing marketing scene.
MKT 896 - Thesis - 3-6 hours
MKT 899 - Marketing Topics - 3 hours
Prereq: MKT 856
In-depth coverage of selected subjects, problems, and current topics in Marketing which are not covered elsewhere in the MBA program. Course consists of class discussion and/or special projects. The purpose of the course is to offer an opportunity for students to study fresh Marketing topics of particular timeliness in more depth than appropriate in other existing courses. Topics vary per offering.

* This course is the immediate prerequisite. Other preparation is required prior to this immediate prerequisite.

1 Jun 2012