Offered by Department of Marketing and Management Information Systems
College of Business and Technology
MKT Courses
- MKT 803 - Independent Study of Business - 1-3 hours
- Students work individually in selecting and developing teaching projects or research studies that are of particular
interest and significance to them.
- MKT 830/830P - International Marketing - 3 hours
- Prereq: MKT 300* or equivalent
A comprehensive overview of existing international marketing systems, history and development.
- MKT 833/833P - Marketing Channels Management - 3 hours
- Prereq: MKT 300* or permission of instructor
How to design, organize and control the alliances among the institutions, agencies, and within a company unit involved
with the process of making certain that products and services are available for consumption by industrial, commercial,
and household end users.
- MKT 834/834P - Industrial Marketing - 3 hours
- Prereq: MKT 300*, MKT 438*
Marketing in the business-to-business environment including trade, institutional, service, agri-business, and
governments; study of purchasing and buyer behavior in organizations; determination of business-to-business marketing
strategies as well as e-business strategies.
- MKT 835/835P - Marketing Research - 3 hours
- Prereq: MKT 300*, MGT 233
To structure research procedures for solving managerial problems. Course emphasis is on development of a complete
marketing research project.
- MKT 837/837P - Sales Management - 3 hours
- Prereq: MKT 300*, MKT 438*
The concepts and practices of an established body of management knowledge used to cope with the dynamic business
environment of both direct and telemarketing sales; job descriptions and qualifications, recruiting, training,
determining sales potential, establishing work loads, scheduling, allocating quotas, compensating, controlling, and
evaluating sales and people.
- MKT 838/838P - Consumer Behavior - 3 hours
- Prereq: MKT 300*
A detailed and in-depth analysis of why and how people buy, based upon an understanding of the nature of consumer
behavior on both the micro and macro levels; includes the effects of internal and external influences on decision
making.
- MKT 840/840P - Advertising Management - 3 hours
- Prereq: MKT 300*
A study of advertising as a marketing function with emphasis on planning and implementing the advertising campaign,
creating copy and layouts, media selection, and scheduling.
- MKT 856 - Marketing Management Seminar - 3 hours
- This course is concerned with managing the marketing function including market and environmental analysis and strategy
development and implementation. The course employs a mixture of case discussions, readings, lectures, plus written and
oral assignments.
- MKT 857P - E-Marketing - 3 hours
- The pragmatic and theoretical aspects of E-marketing, including E-mail orders and direct response advertising,
reassurability and accountability, E-mail lists and data, plus the integration of E-marketing programs into total
marketing efforts and into overall organization goals and functions. On demand.
- MKT 860P - Strategic Product Management - 3 hours
- To develop an awareness and understanding of the issues, tools and techniques used from inception to launch of a product.
- MKT 883 - Marketing Dynamics Seminar - 3 hours
- Marketing theory is briefly reviewed to provide a background for intensive analysis of contemporary and sometimes
controversial marketing issues. Course content necessarily changes each semester to reflect the changing marketing
scene.
- MKT 896 - Thesis - 3-6 hours
- MKT 899/899P - Marketing Topics - 3 hours
- Selected topics and problems of current interest considered in-depth. Class discussion and course projects. Topics vary
each semester depending upon instructor.
* This course is the immediate prerequisite. Other preparation is
required prior to this immediate prerequisite.
