Offered by Department of Management/Marketing:

Business Administration Major

Business Administration Comprehensive Option
Marketing Emphasis
Bachelor of Science

BT BS 1203 EP 3005
Minimum General Studies = 45
including General Studies coursework required by major
English Language minimum = 9
Humanities minimum = 9
Mathematics, Statistics & Computer Science minimum = 6
MATH 102*, College Algebra - 3 hours
Take 1 course from:
MATH 120, Finite Mathematics - 3 hours
MATH 123, Applied Calculus I - 3 hours
*Students with sufficient preparation may enter the mathematics program at a higher level, increasing the unrestricted elective hours.
Natural Sciences minimum = 7
Social and Behavioral Sciences minimum = 12 including:
ECON 270GS, Principles of Economics, Macroeconomics - 3 hours
ECON 271GS, Principles of Economics, Microeconomics - 3 hours
Personal Development minimum = 2

BS Science-related course requirements = 0
Major Option = 61
Minimum total hours required coursework = 106
Unrestricted electives in 125 hour program = 19

Minimum total hours required for BS in Business Administration Comprehensive = 125
All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.

A. Business Administration Comprehensive Core Requirements (37 hours required) (2.0 GPA required)
Take all of the following:
BMIS 181, Business Computer Systems - 1 hour
BMIS 182, Business Computer Applications - 3 hours
BMGT 233, Business Statistics - 3 hours
BACC 250, Beginning Accounting I - 3 hours
BACC 251, Beginning Accounting II - 3 hours
BFIN 308, Principles of Finance - 3 hours
BACC 311, Business Law - 3 hours
BSAD 320, Business Communications - 3 hours
BMKT 300, Principles of Marketing - 3 hours
BMGT 301, Principles of Management - 3 hours
BMGT 493, Social Responsibilities of Business: Issues and Ethics - 3 hours
BMGT 495, Administrative Strategy and Policy - 3 hours
Take 1 course from:
BMGT 314, Production and Operations Management - 3 hours
BMGT 355, Organizational Behavior - 3 hours

B. Business Administration Comprehensive Economics Requirement (3 hours required)
Take 3 hours from:
ECON 300-498., - 3 hours

C. Marketing Emphasis Requirements (21 hours required)
Take 4 courses:
BMKT 430, International Marketing 3 hours
BMKT 435, Marketing Research - 3 hours
BMKT 438, Consumer Behavior - 3 hours
BMKT 456, Marketing Management - 3 hours
Take 3 courses from:
BMKT 331, Principles of Selling - 3 hours
BMKT 395, Field Experiences in Practical Marketing - 3 hours
BMKT 420, Retail Management - 3 hours
BMKT 433, Marketing Channels Management - 3 hours
BMKT 434, Industrial Marketing - 3 hours
BMKT 437, Sales Management - 3 hours
BMKT 440, Advertising Management - 3 hours
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(3-15-98)