Offered by Department of Communication

Journalism and Mass Communication Major

Advertising and Public Relations
Bachelor of Science

• General Studies Program Hours = 45
  including General Studies coursework required by major
  • Foundational Core (Written, Math, Oral, Democracy) = 12 including:
    • JMC 100GS, Global Media Literacy - 3 hours
  • Portal = 3
  • Distribution = 27
    • Aesthetics minimum = 3
    • Humanities minimum = 6
    • Social Sciences minimum = 6
    • Natural Sciences minimum = 7
    • Analytical and Quantitative Thought minimum = 0
    • Wellness minimum = 0
  • Capstone = 3
• BS Science-related course requirements = 4-6 including:
• In addition to the General Studies requirements, take 6 hours of Analytical and Quantitative Thought courses or take one additional lab course in Natural Sciences.
• Major Option = 36
• Minor or 2nd Major = 24
• For specific requirements see #3 of Bachelor of Science Degree requirements. Selecting a minor or second major less than or greater than 24 hours will alter the number of unrestricted electives.
• Minimum total hours required coursework = 109-111
• Unrestricted electives in 120 hour program = 9-11
• Minimum total hours required for BS in Advertising and Public Relations = 120
• All UNK degrees require a minimum of 120 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.

Students selecting a major in Advertising and Public Relations must earn a minimum 2.5 G.P.A. in the major.

Students selecting a major in Advertising and Public Relations must compile evidence of achievement particular to their chosen career field. Students will present this portfolio and discuss its contents with a Faculty Portfolio Committee in the semester prior to their graduation.

1. Journalism and Mass Communication Core Requirements (12 hours required)
   • Take all of the following:
     • JMC 112, Communication Software - 3 hours
     • JMC 215, News Writing & Photography - 3 hours
     • JMC 300, Web Site Design - 3 hours
     • JMC 414, Communications Law - 3 hours
2. Advertising and Public Relations Core (22 hours required)
   • Take all of the following:
     • JMC 230, Integrated Marketing Communications - 3 hours
     • JMC 302, Digital Storytelling - 3 hours
     • JMC 307, Advertising Copywriting - 3 hours
     • JMC 309, Public Relations - 3 hours
     • JMC 350, News at Antelope - 2 hours
     • JMC 351, Advertising at Antelope - 2 hours
   • Take 1 course from:
     • JMC 329, Print Advertising Design - 3 hours
     • JMC 330, Publication Design - 3 hours
   • Take 1 course from:
     • JMC 409, Public Relations Strategy - 3 hours
     • JMC 420, Advertising Campaigns - 3 hours
3. Advertising and Public Relations Electives (2 hours required)
   • Take 2 hours from:
     • JMC 110, Topics - 1-2 hours
     • Topics is 1 credit and may be taken twice (any topics but InDesign and Photoshop).
     • JMC 250, Electronic Cinematography - 2 hours
     • JMC 425, Topics in Mass Media - 1-3 hours
     • any course from JMC 110-JMC 499*
     • *JMC 475 is not available for major elective credit.