Offered by Department of Marketing and Management Information Systems:

Business Administration Major

Business Administration Comprehensive Option
Bachelor of Science
Marketing Emphasis

BT BS 1203 EP 3005

All College of Business and Technology Graduation Requirements must be fulfilled.

• Minimum General Studies = 45
  including General Studies coursework required by major
  • English Language minimum = 9
  • Humanities minimum = 9
  • Mathematics, Statistics & Computer Science minimum = 6
    • MATH 102*, College Algebra - 3 hours
    • Take 1 course from:
      • MATH 120, Finite Mathematics - 3 hours
      • MATH 123, Applied Calculus I - 3 hours
    • *Students with sufficient preparation may enter the mathematics program at a higher level, increasing the unrestricted elective hours.
  • Natural Sciences minimum = 7
  • Social and Behavioral Sciences minimum = 12 including:
    • ECON 270GS, Principles of Economics, Macroeconomics - 3 hours
    • ECON 271GS, Principles of Economics, Microeconomics - 3 hours
  • Personal Development minimum = 2
• BS Science-related course requirements = 0
• Major Option = 60
• Minimum total hours required coursework = 105
• Unrestricted electives in 125 hour program = 20
• Minimum total hours required for BS in Business Administration Comprehensive = 125
  All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.

1. Business Administration Comprehensive Core Requirements (36 hours required) (2.0 GPA required)
   • Take all of the following:
     • BMKT 300, Principles of Marketing - 3 hours
     • BACC 250, Principles of Accounting I - 3 hours
     • BACC 251, Principles of Accounting II - 3 hours
     • BACC 311, Business Law - 3 hours
     • BFIN 308, Principles of Finance - 3 hours
     • BMGT 233, Business Statistics - 3 hours
     • BMGT 301, Principles of Management - 3 hours
     • BMGT 314, Operations Management - 3 hours
     • BMGT 493, Social Responsibilities of Business: Issues and Ethics - 3 hours
     • BMGT 495, Administrative Strategy and Policy - 3 hours
     • BMIS 302, Principles of Management Information Systems - 3 hours
     • BSED 295, Business Communications - 3 hours
2. Business Administration Comprehensive Economics Requirement (3 hours required)
   • Take 3 hours from:
     • ECON 300-ECON 498 - 3 hours
3. Marketing Emphasis Requirements (21 hours required)
   • Take 4 courses:
     • BMKT 430, International Marketing - 3 hours
     • BMKT 435, Marketing Research - 3 hours
     • BMKT 438, Consumer Behavior - 3 hours
     • BMKT 456, Marketing Management - 3 hours
   • Take 3 courses from:
     • BMKT 331, Professional Selling - 3 hours
     • BMKT 336, Services Marketing - 3 hours
     • BMKT 395, Field Experiences in Practical Marketing - 3 hours
     • BMKT 420, Retail Management - 3 hours
     • BMKT 433, Marketing Channels Management - 3 hours
     • BMKT 434, Business-to-Business Marketing - 3 hours
     • BMKT 437, Sales Management - 3 hours
     • BMKT 440, Advertising Management - 3 hours
     • BMKT 444, Person Marketing - 3 hours
     • BMKT 450, Pharmaceutical Marketing - 3 hours
     • BMKT 457, E-Marketing - 3 hours
     • BMKT 460, Strategic Product Management - 3 hours
     • BMKT 474, International Experiential Learning: Marketing - 1-3 hours (Prereq: BMKT 430 or BMGT 330 or ECON 430; junior or senior standing; permission of instructor)
     • BMKT 498, Marketing Topics - 3 hours