BMKT Courses
Offered by Department of Marketing
and Management Information Systems
College of Business and Technology
- BMKT 300 - Principles of Marketing - 3 hours
- Prereq: none
The course will inform students of the theories, principles, and methods involved in the
transaction and organized exchange of goods and services. Discussion of the history and
evolution of marketing, its present-day challenges, and strategies connected with
developing, pricing, promoting, and distributing goods and/or services. F, Sp.
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- BMKT 331 - Principles of Selling - 3 hours
- Prereq: none
An amplification of the role of professional selling in implementing the marketing
strategy; various techniques of professional selling and methods of developing long-term
relationships with customers are explored. F, Sp.
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- BMKT 336 - Services Marketing - 3 hours
- Prereq: none
This course presents concepts and strategies for addressing the distinctive
marketing challenges in service industries, including the tourism,
hospitality, banking, healthcare, and professional services. F.
-
- BMKT 395 - Field Experiences in Practical Marketing - 3 hours
- Prereq: none
The course offers a series of on-site activities designed to allow the student to
experience, analyze and develop a marketing plan for an organization in a major market
area. Primary and secondary data research emphasizing marketing functions, business
interactions, sociocultural relationships and global impact will be utilized. Sum. on
demand.
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- BMKT 420 - Retail Management - 3 hours
- Prereq: BMKT 300 or permission of instructor
A study of retail institutions and the basic principles and methods of retail
merchandising, buying, and selling; store location, layout and operation; store and
personnel management. F.
-
- BMKT 430/830P - International Marketing - 3 hours
- Prereq: BMKT 300 or permission of instructor
A comprehensive overview of existing international marketing systems, history and
development. Sp.
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- BMKT 433/833P - Marketing Channels Management - 3 hours
- Prereq: BMKT 300 or permission of instructor
How to design, organize and control the alliances among the institutions,
agencies, and within a company unit involved with the process of making
certain that products and services are available for consumption by
industrial, commercial, and household end users. On demand.
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- BMKT 434/834P - Business-to-Business Marketing - 3 hours
- Prereq: BMKT 300
Marketing in the business-to-business environment including trade, institutional, service,
agribusiness, and governments; study of purchasing and buyer behavior in organizations;
determination of business-to-business marketing strategies as well as e-business
strategies. On demand.
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- BMKT 435/835P - Marketing Research - 3 hours
- Prereq: BMKT 300, BMGT
233* or equivalent or permission of instructor
Structuring research procedures to aid managerial decision making.
Emphasis is on development and completion of a marketing research project.
F.
-
- BMKT 437/837P - Sales Management - 3 hours
- Prereq: BMKT 300 or BMKT
331 or permission of instructor
The concepts and practices of an established body of management knowledge used to cope
with the dynamic business environment of both direct and telemarketing sales; job
descriptions and qualifications, recruiting, training, determining sales potential,
establishing workloads, scheduling, allocating quotas, compensating, controlling, and
evaluating sales and people. Sp.
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- BMKT 438/838P - Consumer Behavior - 3 hours
- Prereq: BMKT 300 or permission of instructor
A detailed and in-depth analysis of why and how people buy, based upon an
understanding of the nature of consumer behavior on both the micro and macro
level; includes the effects of internal and external influences on decision
making. F.
-
- BMKT 440/840P - Advertising Management - 3 hours
- Prereq: BMKT 300 or permission of instructor
A study of advertising as a marketing function with emphasis on planning and implementing
the advertising campaign, creating copy and layouts, media selection, and scheduling. F,
Sp.
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- BMKT 444 - Person Marketing - 3 hours
- Prereq: Senior standing or permission of instructor
Students will gain the skills to market individuals, i.e., how to take the unique product--"a
specific person" to the marketplace. Students will learn to create SWOT analysis for the person
they are marketing using creative problem-solving skills. Students will
develop a marketing plan to market themselves.
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- BMKT 450 - Pharmaceutical Marketing - 3 hours
- Prereq: Senior standing or permission of instructor
Students will gain the skills to market pharmaceuticals, I.E. how to take product "science"
to the marketplace. Student's analytical, creative, problem-solving decision skills will be
enhanced to improve success of product in the marketplace. Students will work on project
conducting a market analysis, including a competitor assessment, and a marketing plan
for an assigned pharmaceutical drug.
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- BMKT 456 - Marketing Management - 3 hours
- Prereq: BMKT 438*, BMKT 435*
A capstone marketing course covering market analysis, marketing plan development,
execution and control; integrates and builds upon previous specialized marketing courses.
Sp.
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- BMKT 457/857P - E-Marketing - 3 hours
- Prereq: Passing score on Business Computer Proficiency
The pragmatic and theoretical aspects of E-marketing, including E-mail
orders and direct response advertising, reassurability and accountability,
E-mail lists and data, plus the integration of E-marketing programs into total
marketing efforts and into overall organization goals and functions. On
demand.
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- BMKT 475 - Marketing Internship - 1-15 hours
- Prereq: none
A work experience program planned for students preparing for employment in business and
industry. Work experience approved by the department.
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- BMKT 498 - Marketing Topics - 3 hours
- Prereq: permission of instructor
Selected topics and problems of current interest considered in depth. Class discussion and
course projects. Topics vary each semester depending upon instructor. On demand.
-
- BMKT 499 - Special Problems in Business - 1-3 hours
- Prereq: permission of Department Chair
Independent investigations of business problems. Topics to be investigated may be tailored
to meet the needs of the student. A case study course designed (1) to integrate the
knowledge acquired in other courses in business administration, and 2) to emphasize
analysis and decision-making. F, Sp.
* This course is the immediate prerequisite. Other preparation is
required prior to this immediate prerequisite.
