Journalism and Mass Communication Major
Journalism Option
Bachelor of Science
FAH BS (see
emphasis option for major code)
- Minimum General Studies = 45
- including General Studies coursework required by major
- English Language minimum = 9
- Humanities minimum = 9
- Mathematics, Statistics & Computer Science minimum = 3
- Natural Sciences minimum = 7
- Social and Behavioral Sciences minimum = 9
- Personal Development minimum = 2
- BS Science-related course requirements = 9
- Take:
JMC 300, Mass Media in America - 3 hours
Take 6 hours from the following:
- CSIS 100-499
- STAT 100-499
BMIS 181, Business Computer Systems -
1 hour
BMIS 182, Business Computer
Applications - 3 hours
- BMIS 282, Decision Support Software, Decision Making, and Databases - 3 hours
- BSED 302, Automated Office
Systems - 3 hours
JMC 110, Topics - 1 hour
- Major Option = 36
- Minor or 2nd Major, minimum = 24
- Minimum total hours required coursework = 114
- Unrestricted electives in 125 hour program = 11
- Minimum total hours required for BS in Journalism = 125
- All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for
all UNK degrees must be upper division hours, which are courses numbered 300 or above
taken at a 4-year college or university.
-
- Students selecting a major in Journalism must earn a minimum 2.5 G.P.A. in
the major.
-
- Students are expected to take JMC 100GS, Mass
Media in America, to meet the General Studies Personal Development requirement.
-
- Students selecting a major in Journalism must compile evidence of achievement
particular to their chosen career field. Students will present this portfolio and discuss
its contents with a Faculty Portfolio Committee in the semester prior to their graduation.
A. Journalism Core Requirements (6 hours required)- Take all of the following:
- JMC 310, Communications Law - 3 hours
- JMC 460, Mass Media and Society - 3 hours
B. Choose ONE of the following emphases (27-30 hours required)- Take ONE of the following emphases
- Advertising Emphasis
- Mass Media Emphasis
- News Editorial Emphasis
- Public Relations Emphasis
- Sports Communication Emphasis
1. Journalism and Mass Communication: Journalism Option:- FAH BS 3911
Advertising Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all the following:
JMC 110, Topics: QuarkXpress - 1 hour
JMC 110, Topics: Photoshop - 1 hour
JMC 129, Integrated Marketing Communications - 3
hours
JMC 130, Advertising Principles and Practice - 3
hours
JMC 307, Advertising Copywriting - 3 hours
JMC 316, Broadcast Advertising and Programming -
3 hours
JMC 320, Media Management - 3 hours
JMC 329, Print Advertising Design - 3 hours
JMC 340, Media Sales - 3 hours
JMC 351, Antelope Newspaper Production -
Advertising Staff - 4 hours
JMC 420, Advertising Campaigns - 3 hours
2. Journalism and Mass Communication: Journalism Option:- FAH BS 3215
Mass Media Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all the following:
JMC 110, Topics: Photoshop - 1 hour
JMC 129, Integrated Marketing Communications - 3
hours
JMC 215, Newswriting - 3 hours
JMC 220, Photojournalism - 3 hours
JMC 250, Electronic Cinematography - 2 hours
JMC 309, Public Relations - 3 hours
JMC 318, Writing for The Media - 3 hours
JMC 336, Radio Workshop - 2 hours
JMC 343, Television Workshop - 2 hours
Take 3 hours from:
JMC 305, Writing Feature and Magazine Articles -
3 hours
JMC 307, Advertising Copywriting - 3 hours
JMC 315, Advanced Reporting & Editing - 3
hours
JMC 416, Interpretive Reporting - 3 hours
Take 3 hours from:
JMC 329, Print Advertising Design - 3 hours
JMC 330, Publication Design - 3 hours
Take 2 hours from:
JMC 350, Antelope Newspaper Production - News
Staff - 2 hours
JMC 351, Antelope Newspaper Production -
Advertising Staff - 2 hours
JMC 352, Antelope Newspaper Production - Photo
Staff - 2 hours
3. Journalism and Mass Communication: Journalism Option:- FAH BS 3910
News Editorial Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all the following:
JMC 110, Topics: QuarkXpress - 1 hour
JMC 110, Topics: Photoshop - 1 hour
JMC 215, Newswriting - 3 hours
JMC 220, Photojournalism - 3 hours
JMC 305, Writing Feature & Magazine Articles
- 3 hours
JMC 315, Advanced Reporting & Editing - 3
hours
JMC 320, Media Management - 3 hours
JMC 330, Publication Design - 3 hours
JMC 350, Antelope Newspaper Production - News
Staff - 2 hours
JMC 352, Antelope Newspaper Production - Photo
Staff - 2 hours
JMC 416, Interpretive Reporting - 3 hours
JMC 425, Topics in Mass Media - 3 hours
4. Journalism and Mass Communication: Journalism Option:- FAH BS 3912
Public Relations Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all the following:
JMC 129, Integrated Marketing Communications - 3
hours
JMC 215, Newswriting - 3 hours
JMC 309, Public Relations - 3 hours
JMC 315, Advanced Reporting & Editing - 3
hours
JMC 330, Publication Design - 3 hours
JMC 350, Antelope Newspaper Production - News
Staff - 4 hours
JMC 409, Public Relations Strategy - 3 hours
JMC 425, Topics in Mass Media - 3 hours
JMC 440, Mass Media Research - 3 hours
Take 2 hours from:
JMC 336, Radio Workshop - 2 hours
JMC 343, Television Workshop - 2 hours
5. Journalism and Mass Communication: Journalism Option:- FAH BS 3913
Sports Communication Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all the following:
JMC 110, Topics: Photoshop - 1 hour
JMC 129, Integrated Marketing Communications - 3
hours
JMC 215, Newswriting - 3 hours
JMC 220, Photojournalism - 3 hours
JMC 305, Writing Feature & Magazine Articles
- 3 hours
JMC 307, Advertising Copywriting - 3 hours
JMC 330, Publication Design - 3 hours
JMC 336, Radio Workshop: News - 2 hours
JMC 343, Television Workshop: News - 2 hours
JMC 350, Antelope Newspaper Production - News
Staff - 2 hours
PE 230, Sports Officiating - 2 hours
Take 3 hours from:
JMC 309, Public Relations - 3 hours
JMC 356, Broadcast Announcing - 3 hours
PE 429, Marketing in Sport, Recreation and Tourism
- 3 hours
