Journalism and Mass Communication Major
Journalism Option
Bachelor of Arts
FAH BA (see emphasis option for major
code)
- Minimum General Studies = 45
- English Language minimum = 9
- Humanities minimum = 9
- Mathematics, Statistics & Computer Science minimum = 3
- Natural Sciences minimum = 7
- Social and Behavioral Sciences minimum = 9
- Personal Development minimum = 2
- BA Language requirement = a minimum of 6
- For specific language requirements see
Bachelor of Arts Degree requirements.
- Major Option = 36
- Minor or 2nd Major, minimum = 24
- Minimum total hours required coursework = 111
- Unrestricted electives in 125 hour program = 14
- Minimum total hours required for BA in Journalism = 125
- All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for
all UNK degrees must be upper division hours, which are courses numbered 300 or above
taken at a 4-year college or university.
-
- Students selecting a major in Journalism must earn a minimum 2.5 G.P.A. in
the major.
Students are expected to take JMC 100, Mass Media in America, in their General
Studies Program as the Personal Development course.
- Students selecting a major in Journalism must compile evidence of achievement
particular to their chosen career field. Students will present this portfolio and discuss
its contents with a Faculty Portfolio Committee in the semester prior to their graduation.
A. Journalism and Mass Communication: Journalism Core Requirements (6 hours required)- Take all of the following:
- JMC 310, Communications Law - 3 hours
- JMC 460, Mass Media and Society - 3 hours
B. Journalism Emphasis (27-30 hours required)- Take ONE of the following emphases
- Advertising Emphasis
- Mass Media Emphasis
- News Editorial Emphasis
- Public Relations Emphasis
- Sports Communication Emphasis
1. Journalism and Mass Communication: Journalism Option:- FAH BA 3911
Advertising Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all the following:
- JMC 110, Topics: QuarkXpress - 1 hour
- JMC 110, Topics: Photoshop - 1 hour
- JMC 129, Integrated Marketing Communications -
3 hours
- JMC 130, Advertising Principles and Practice -
3 hours
- JMC 307, Advertising Copywriting - 3 hours
- JMC 316, Broadcast Advertising and Programming
- 3 hours
- JMC 320, Media Management - 3 hours
- JMC 329, Print Advertising Design - 3 hours
- JMC 340, Media Sales - 3 hours
- JMC 351, Antelope Newspaper Production-
Advertising Staff - 4 hours
- JMC 420, Advertising Campaigns - 3 hours
2. Journalism and Mass Communication: Journalism Option:- FAH BA 3215
Mass Media Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all the following:
- JMC 110, Topics: Photoshop - 1 hour
- JMC 129, Integrated Marketing Communications -
3 hours
- JMC 215, Newswriting - 3 hours
- JMC 220, Photojournalism - 3 hours
- JMC 250, Electronic Cinematography - 2 hours
- JMC 309, Public Relations - 3 hours
- JMC 318, Writing for The Media - 3 hours
- JMC 336, Radio Workshop - 2 hours
- JMC 343, Television Workshop - 2 hours
- Take 3 hours from:
- JMC 305, Writing Feature and Magazine Articles
- 3 hours
- JMC 307, Advertising Copywriting - 3 hours
- JMC 315, Advanced Reporting & Editing - 3
hours
- JMC 416, Interpretive Reporting - 3 hours
(Prereq: JMC 215 or permission of instructor)
- Take 3 hours from:
- JMC 329, Print Advertising Design - 3 hours
- JMC 330, Publication Design - 3 hours
- Take 2 hours from:
- JMC 350, Antelope Newspaper Production - News
Staff - 2 hours
- JMC 351, Antelope Newspaper Production -
Advertising Staff - 2 hours
- JMC 352, Antelope Newspaper Production - Photo
Staff - 2 hours
3. Journalism and Mass Communication: Journalism Option:- FAH BA 3910
News Editorial Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all the following:
- JMC 110, Topics: QuarkXpress - 1 hour
- JMC 110, Topics: Photoshop - 1 hour
- JMC 215, Newswriting - 3 hours
- JMC 220, Photojournalism - 3 hours
- JMC 305, Writing Feature & Magazine
Articles - 3 hours
- JMC 315, Advanced Reporting & Editing - 3
hours
- JMC 320, Media Management - 3 hours
- JMC 330, Publication Design - 3 hours
- JMC 350, Antelope Newspaper Production - News
Staff - 2 hours
- JMC 352, Antelope Newspaper Production - Photo
Staff - 2 hours
- JMC 416, Interpretive Reporting - 3 hours
- JMC 425, Topics in Mass Media - 3 hours
4. Journalism and Mass Communication: Journalism Option:- FAH BA 3912
Public Relations Emphasis (27 hours required)
- (Complete the Core Requirements above)
- Take all the following:
- JMC 129, Integrated Marketing Communications -
3 hours
- JMC 215, Newswriting - 3 hours
- JMC 309, Public Relations - 3 hours
- JMC 315, Advanced Reporting & Editing - 3
hours
- JMC 330, Publication Design - 3 hours
- JMC 350, Antelope Newspaper Production - News
Staff - 4 hours
- JMC 409, Public Relations Strategy - 3 hours
- JMC 425, Topics in Mass Media - 3 hours
- JMC 440, Mass Media Research - 3 hours
- Take 2 hours from:
- JMC 336, Radio Workshop - 2 hours
- JMC 343, Television Workshop - 2 hours
5. Journalism and Mass Communication: Journalism Option:- FAH BA 3913
Sports Communication Emphasis (30 hours required)
- (Complete the Core Requirements above)
- Take all the following:
- JMC 110, Topics: Photoshop - 1 hour
- JMC 129, Integrated Marketing Communications -
3 hours
- JMC 215, Newswriting - 3 hours
- JMC 220, Photojournalism - 3 hours
- JMC 305, Writing Feature & Magazine
Articles - 3 hours
- JMC 307, Advertising Copywriting - 3 hours
- JMC 330, Publication Design - 3 hours
- JMC 336, Radio Workshop: News - 2 hours
- JMC 343, Television Workshop: News - 2 hours
- JMC 350, Antelope Newspaper Production- News
Staff - 2 hours
- PE 230, Sports Officiating - 2 hours
- Take 3 hours from:
- JMC 309, Public Relations - 3 hours
- JMC 356, Broadcast Announcing - 3 hours
- PE 429, Marketing in Sport, Recreation and
Tourism - 3 hours
