Offered by Department of Marketing:

Business Administration Major

Business Administration Comprehensive Option
Marketing Emphasis
Bachelor of Science

BT BS 1203 EP 3005

All College of Business and Technology Graduation Requirements must be fulfilled.

 
Minimum General Studies = 45

including General Studies coursework required by major

English Language minimum = 9

Humanities minimum = 9

Mathematics, Statistics & Computer Science minimum = 6

MATH 102*, College Algebra - 3 hours

Take 1 course from:

MATH 120, Finite Mathematics - 3 hours

MATH 123, Applied Calculus I - 3 hours

*Students with sufficient preparation may enter the mathematics program at a higher level, increasing the unrestricted elective hours.

Natural Sciences minimum = 7

Social and Behavioral Sciences minimum = 12 including:

ECON 270GS, Principles of Economics, Macroeconomics - 3 hours

ECON 271GS, Principles of Economics, Microeconomics - 3 hours

Personal Development minimum = 2

BS Science-related course requirements = 0

Major Option = 60

Minimum total hours required coursework = 105

Unrestricted electives in 125 hour program = 20

Minimum total hours required for BS in Business Administration Comprehensive = 125

All UNK degrees require a minimum of 125 hours. Forty (40) of the hours required for all UNK degrees must be upper division hours, which are courses numbered 300 or above taken at a 4-year college or university.

A. Business Administration Comprehensive Core Requirements (36 hours required) (2.0 GPA required)

Take all of the following:

BMGT 233, Business Statistics - 3 hours

BACC 250, Principles of Accounting I - 3 hours (Prereq: sophomore standing)

BACC 251, Principles of Accounting II - 3 hours

BSED 295, Business Communications - 3 hours

BMKT 300, Principles of Marketing - 3 hours

BMGT 301, Principles of Management - 3 hours

BMIS 302, Principles of Management Information Systems- 3 hours

BFIN 308, Principles of Finance - 3 hours

BACC 311, Business Law - 3 hours

BMGT 314, Operations Management - 3 hours

BMGT 493, Social Responsibilities of Business: Issues and Ethics - 3 hours

BMGT 495, Administrative Strategy and Policy - 3 hours

B. Business Administration Comprehensive Economics Requirement (3 hours required)

Take 3 hours from:

ECON 300-498 - 3 hours

C. Marketing Emphasis Requirements (21 hours required)

Take 4 courses:

BMKT 430, International Marketing 3 hours

BMKT 435, Marketing Research - 3 hours

BMKT 438, Consumer Behavior - 3 hours

BMKT 456, Marketing Management - 3 hours

Take 3 courses from:

BMKT 331, Principles of Selling - 3 hours

BMKT 395, Field Experiences in Practical Marketing - 3 hours

BMKT 420, Retail Management - 3 hours

BMKT 433, Marketing Channels Management - 3 hours

BMKT 434, Business-to-Business Marketing - 3 hours

BMKT 437, Sales Management - 3 hours

BMKT 440, Advertising Management - 3 hours

BMKT 457, E-Marketing - 3 hours

BMKT 498, Marketing Topics - 3 hours