JMC Courses
Offered by Department of
Communications
College of Fine Arts and Humanities
- JMC 100GS - Mass Media in America - 3 hours
- Prereq: none
A general survey of the mass media. The nature, processes, effects, personnel and
structure of mass media.
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- JMC 110 - Topics - 1 hour
- Prereq: none
The course is intended to introduce students to the use of Apple Macintosh computers and
popular software packages such as QuarkXPress, Dreamweaver, Photoshop, Freehand,
PowerPoint and Word. The content of the course will be announced each time the course is
offered.
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- JMC 129 - Integrated Marketing Communications - 3 hours
- Prereq: none
An introduction to advertising with emphasis on marketing and demographic analysis. Also
includes how advertising affects the consumer and an examination of the structure of the
advertising industry.
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- JMC 130 - Advertising Principles and Practice - 3 hours
- Prereq: none
The study of how media strategy, planning and research are used in creating the
advertising message. The course will include practical application of theory with emphasis
on culturally diverse audiences.
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- JMC 215 - Newswriting - 3 hours
- Prereq: none
News evaluation, news-story style, and kinds of stories will be examined. The techniques
of gathering news and copy preparation for newspapers; includes assignments for The Antelope. Students should not take JMC 350 in the same semester as
this course.
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- JMC 220 - Photojournalism - 3 hours
- Prereq: none
Basic camera and darkroom techniques. Introduction to using computer software and hardware
to prepare photos for reproduction. Field assignments will be required. A $25.00 camera deposit is required. Students pay $25.00
lab fee.
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- JMC 226 - Audio Production - 3 hours
- Prereq: none
An introduction to the techniques and theory of audio production as they are applied in
the broadcast, cable and production industries.
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- JMC 250 - Electronic Cinematography - 2 hours
- Prereq: none
The purpose of this course is to introduce students to storytelling techniques using video
and audio as the media. Students will be introduced to scriptwriting and storyboarding and
will shoot and edit video to produce a short movie.
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- JMC 265 - Video Production - 3 hours
- Prereq: none
An introduction to the techniques and theory of video production as they apply to the
broadcast and non-broadcast industries. Primary emphasis will be on studio production and
theory; includes an introduction to electronic field production techniques. Special lab
fee of $20.00.
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- JMC 303 - History of Press in America - 3 hours
- Prereq: none
Study of primary materials to see how the media acted or reacted, altered or was altered
by events and issues of American social, economic and political history.
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- JMC 305 - Writing Feature and Magazine Articles - 3 hours
- Prereq: JMC 215 or permission of instructor
An in-depth study of how to write and market feature articles for newspapers and
magazines.
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- JMC 307 - Advertising Copywriting - 3 hours
- Prereq: none
Writing advertising copy to fit specific media and specific client requirements.
Assignments designed to develop skills in writing for all advertising media.
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- JMC 309 - Public Relations - 3 hours
- Prereq: none
Basic principles of corporate and institutional communications programs.
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- JMC 310 - Communications Law - 3 hours
- Prereq: junior standing
Privileges of and constraints on mass media. Libel, contempt, access, privacy, and
copyright are considered. National and state regulations are examined.
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- JMC 315 - Advanced Reporting & Editing- 3 hours
- Prereq: JMC 215 or permission of instructor
Advanced reporting techniques developed with emphasis on public affairs reporting.
Students will also be exposed to copy editing, headline and caption writing and learning
the Associated Press style.
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- JMC 316 - Broadcast Advertising & Programming - 3 hours
- Prereq: none
The course is designed to familiarize students with different aspects of broadcast/cable
advertising and programming. Topics will include reach, co-op advertising, audience flow,
coverage areas, audience measurement methods, ratings, share, stunting and recycling.
Other areas for discussion will include the relationships among programming, promotions,
personalities and the personnel in the various departments within a broadcast/cable
operation.
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- JMC 318 - Writing for The Media - 3 hours
- Prereq: none
Students will prepare written material for the media through assignments of varying
styles, formats and degrees of difficulty.
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- JMC 320 - Media Management - 3 hours
- Prereq: JMC 130 or JMC 215; and junior
standing
A study of practical business and leadership techniques in media organizations. The course
will include basic theories and styles of management. The structure of typical media
organizations will be discussed.
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- JMC 329 - Print Advertising Design - 3 hours
- Prereq: none
In-depth study of design and production techniques necessary for all print advertising,
Utilizes desktop publishing to produce black and white as well as spot color print ads.
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- JMC 330 - Publication Design - 3 hours
- Prereq: none
Basic design and production techniques necessary for all publications, Utilizes desktop
publishing to produce fliers, brochures and newsletters.
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- JMC 336 - Radio Workshop - 2 hours
- Prereq: JMC 215 or JMC 226
Students will write, perform in, and produce programming and announcements, as well as
serve as staff for KLPR-FM, the student operated radio station, F., Sp.
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- JMC 340 - Media Sales - 3 hours
- Prereq: none
Principles of professional sales with emphasis on prospecting, researching, qualifying,
presenting, closing and servicing media clients.
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- JMC 343 - Television Workshop - 2 hours
- Prereq: JMC 215 or JMC 250 or JMC 265
Students will write, produce, and performing and serve as production crew for a variety of
television programming-- including news, sports, entertaining and other forms--to be aired
on KLPR-TV, the campus cable television channel, F., Sp.
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- JMC 350 - Antelope Newspaper Production-News Staff - 2 hours
- Prereq: JMC 215 or permission of instructor
Students will write and develop news, features and sports stories and articles for the
student newspaper, The Antelope. May be repeated for a total of four hours.
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- JMC 351 - Antelope Newspaper Production-Advertising Staff - 2 hours
- Prereq: JMC 130 or permission of instructor
Students will develop advertising accounts, sell and design ads for the student newspaper,
The Antelope. May be repeated for a total of four hours.
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- JMC 352 - Antelope Newspaper Production Photo Staff - 2 hour
- Prereq: JMC 220 or permission of instructor
Students will take, process, and print pictures for the student newspaper, The Antelope.
May be repeated for a total of four hours.
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- JMC 356 - Broadcast Announcing - 3 hours
- Prereq: none
Instruction in performance for television and radio including news, personality, live
performance and voice over, Students will perform in each class period with direct
audience feedback.
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- JMC 409 - Public Relations Strategy - 3 hours
- Prereq: JMC 309
Case study analysis of public relations problems and procedures. Practice in creating
materials which help organizations reach their publics.
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- JMC 416 - Interpretive Reporting - 3 hours
- Prereq: JMC 215
Writing interpretive articles. Research and practice in understanding and evaluating
contemporary problems and relating them to the social sciences.
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- JMC 420 - Advertising Campaigns - 3 hours
- Prereq: none
Integrates, amplifies and applies previous advertising and marketing coursework. Focus is
three-fold: 1) utilizing research to write sound advertising-based integrated marketing
communication plans, complete with post tests for effectiveness, 2) creating the campaigns
including proposed media plans and media buys, and 3) making client presentations. During
the semester, students will create one local, one regional and one national campaign.
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- JMC 425/825 - Topics in Mass Media - 1-3 hours
- Prereq: none
The course examines various aspects of mass communication. The content of the course will
be announced each time the course is offered. Possible topics include: public policy and
the media; women, minorities and the media, and web site design.
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- JMC 427 - Advanced Video Production - 3 hours
- Prereq: JMC 265, JMC 343*
Features single camera projects with close faculty supervision.
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- JMC 440 - Mass Media Research - 3 hours
- Prereq: junior standing
The course is designed to accommodate the needs of students interested in understanding
and conducting mass communications research. The course will introduce students to
examples of mass communication research, as well as methods and typical research designs.
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- JMC 460/860P - Mass Media and Society - 3 hours
- Prereq: junior standing
An examination of the theories, issues, and controversies surrounding the mass media.
Particular emphasis will be given to press ethics, freedom and media effects.
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- JMC 475 - Internship in Mass Media - 1-6 hours
- Prereq: none
Supervised field experience with a cooperative agency in a media-related field. There will
be an evaluation and review required with the sponsoring faculty member. Each student will
be required to write an evaluation paper. The student must meet special requirements to
participate in the program. Complete information is available in the Communications
Department office.
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- JMC 498 - Multimedia Directed Study - 1-6 hours
- Prereq: senior standing
Students will work in teams in this course and will produce original multimedia
productions in consultation with and directed by members of the Art and Art History,
Computer Science and Information Systems, and Communications Departments. This is a
capstone course for Multimedia majors and minors only and should be taken during the
student's senior year.
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- JMC 499 - Independent Study in Mass Media - 1-3 hours
- Prereq: permission of instructor
Special assignments in the field of mass communication. May be taken for a total of 6
hours.
* This course is the immediate prerequisite. Other preparation is
required prior to this immediate prerequisite.
11 May 2006
ugradcatalog@unk.edu
