Assessment
at the University of Nebraska at Kearney

department assessment
    > Journalism and Mass Communication Department
    > Internship Evaluations

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ASSESSMENT PLAN
All Journalism and Mass Communication students completing internships are required to write a final paper describing their experience. The intern supervisor at the site is requested to summarize the student's abilities and progress.
1997-98 ASSESSMENT
Numerous students (n = 19) have completed internships since the last assessment review. Unlike past years, nearly all of these students would probably be considered by the faculty to be very high achievers. For this to have occurred this year may be an anomaly or it could be the result of the additional rigor introduced into the program in 1994. There are at least two possible explanations - weaker students have exited the program due to the rigor and therefore can't take an internship or only the strong students opt to complete one.

The quantitative data are from fall 1997 and spring 1998 internship evaluations. A summary of the on-site supervisors' evaluations follows. The items are based on a 1 - 4 scale with 1 being "below average" and 4 being "Superior."

The highest-rated factors concerning interns were Ability to Work with Others (3.74), Quality of Work Produced (3.63), Ability to Organize (3.57), Professional Attitude (3.53), Promptness (3.52) and Interest in Job (3.52). The three lowest rated factors were Amount of Work Produced (3.26), Possessed Necessary Skills (3.31), Resourcefulness (3.32) and Appearance (3.32). What is interesting is that two of the factors rated lowest by intern supervisors in 1996 - 1997 became two of the highest rated in 1997 - 1998. These were Quality of Work Produced and Ability to Organize. In fact, 11 of the 14 factors rated by internship supervisors for the 19 students in 1997 - 1998 were higher than scores awarded in 1996 - 1997 by internship supervisors.

The difference between the highest and lowest 1997 - 1998 ratings was a rating of .5 and this is encouraging. The unit was able to provide good quality students to regional organizations and the students were, for the most part, successful.

The data do continue to suggest that students may be willing to take on career related responsibilities but they may not be mature enough, at the time, to do so. Evidence of this criticism can be found when reviewing the lowest rated items. This is a common problem inherent in any learning situation when the evaluator (media professional/merchant) has the same expectations of students as he or she might have for a new employee.

1996-97 ASSESSMENT
Numerous students (n = 11) have completed internships since the last assessment review. The quantitative data are from fall 1996 and spring 1997 internships. A summary of the on-site supervisors' evaluations follows. The items are based on a 1 - 4 scale with 1 being "below average" and 4 being "Superior."

The three highest-rated factors concerning interns were Ability to Work Independently (3.7), Acceptance and Constructive Use of Criticism (3.5) and Resourcefulness (3.4). The lowest rated items were Comparison with Previous Interns (2.9), Quality of Work Produced (2.9) and Ability to Organize (2.9).

This continues to suggest that students may be willing to take on career-related responsibilities but they may not be mature enough, at the time, to do so. These are common problems inherent in any learning situation when the evaluator (media professional) has the same expectations of students as he or she might have for a new employee.

1995-96 ASSESSMENT
Numerous students (n = 21) have completed internships since the last assessment review. The quantitative data are from fall 1995, spring 1996 and summer 1996 internships. A summary of the on-site supervisors' evaluations follows and the results are very similar to last year. The items are based on a 1 - 4 scale with 1 being "below average" and 4 being "Superior."

The five highest-rated factors concerning interns were Interest in the Job (3.6), Ability to Work with Others (3.5), Appearance (3.5), Ability to Work Independently (3.4) and Professional Attitude (3.4). The seven lowest rated items, although still above a 3.0 ("Good" category), were Comparison with Previous Interns (3.1), Resourcefulness (3.1), Acceptance and Constructive Use of Criticism (3.2), Ability to Work Under Deadline (3.2), Amount of Work Produced (3.2), Promptness (3.2) and Possessed Necessary Skills (3.2).

This continues to suggest that students may be willing to take on career-related responsibilities but they may not be mature enough, at the time, to do so. These are common problems inherent in any learning situation when the evaluator (media professional) has the same expectations of students as he or she might have for a new employee.

1994-95 ASSESSMENT
Numerous students (n = 41) have completed internships since the last assessment review. A summary of the on-site supervisors' evaluations follows. The items are based on a I - 4 scale with I being "below average" and 4 being "Superior." The four highest- rated factors concerning interns were Interest in the Job (3.57), Promptness (3.46), Ability to Work Independently (3.41) and Professional Attitude (3.39). The five lowest rated items, although still above a 3.0 ("Good" category), were Comparison with Previous Interns (3.05), Ability to Organize (3.08), Ability to Work Under Deadline (3.12), Amount of Work Produced (3.20) and Possessed Necessary Skills (3.20).

Just as last year this appears to suggest that students may be willing to take on career-related responsibilities, but they may not be mature enough, at the time, to do so. These are common problems inherent in any learning situation when the evaluator (media professional) has the same expectations of students as he or she might have for a new employee.

1993-94 ASSESSMENT
The most recent internship evaluations that have been returned suggest that employers are pleased with the quality of students that they have supervised. The attitudes and abilities of most of the students were ranked as "Superior" to "Good." A majority of the supervisors (87%) indicated that they would hire the student if an opening existed. A review of the most recent evaluations indicates that internship supervisors rate JMC interns high (approximately 3.58 on a 4.0 scale) on 3 important factors: Ability to work with others, acceptance and constructive use of criticism, and interest in the job. The lowest rated areas, although still 3.10-3.15, were: ability to organize, quality of work produced, and amount of work produced. This suggests JMC interns may be willing to take on the responsibilities associated with their career but they may not be completely prepared for their career, at least, in the eyes of their evaluators. These are problems inherent in any learning experience particularly when dealing with professionals who always have high expectations for new staff. This information will be presented to JMC faculty and discussed. Program adjustments may be warranted but it does not appear to be a significant problem at this time.

Internship standards have recently been approved by the JMC faculty and internship evaluations will continue to be completed by on-site supervisors.

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17 May 2005
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