ASSESSMENT PLAN
All Communications students completing internships are required to write a final
paper describing their experiences. The intern supervisor at the site is requested to
summarize the respective student's abilities and progress. |
2001-2002 ASSESSMENT
JMC Internships
Thirty-four students completed Journalism and Mass
Communication internships since the last assessment review a year
ago. They scored high in "interest in the job" and their "ability to
work with others." They also performed well in their "ability to
work independently," "ability to work under deadline" and
"acceptance and constructive use of criticism."
Evaluation means showed minor fluctuations in several categories
however, all of the mean scores were high; the lowest rating of 3.2
would translate to an 80% or a letter grade of B using the system
that most faculty in the department employ (3.2 / 4.0).
The quantitative data are from summer and fall 2001 as well as
spring 2002 internships with evaluations made by on-site
supervisors. The items are based on a 1-4 scale with 1 being "below
average" and 4 being "superior." Characteristics on which
supervisors were asked to rate students resulted in the following
accompanying scores which are listed from highest to lowest:
|
|
98-99 |
|
99-00 |
|
00-
01 |
|
01-02 |
Interest in job |
|
3.6 |
|
3.7 |
|
3.6 |
|
3.7 |
Ability to work with
others |
|
3.9 |
|
3.8 |
|
3.6 |
|
3.6 |
Ability to work
independently |
|
3.6 |
|
3.5 |
|
3.5 |
|
3.5 |
Acceptance/constructive
use of criticism |
|
3.4 |
|
3.5 |
|
3.5 |
|
3.5 |
Ability to work
under deadline |
|
3.4 |
|
3.6 |
|
3.4 |
|
3.5 |
Promptness |
|
3.2 |
|
3.5 |
|
3.6 |
|
3.4 |
Comparison with
previous interns |
|
3.3 |
|
3.2 |
|
3.4 |
|
3.4 |
Appearance |
|
3.6 |
|
3.6 |
|
3.3 |
|
3.4 |
Professional
attitude |
|
3.5 |
|
3.5 |
|
3.3 |
|
3.4 |
Ability to organize |
|
3.5 |
|
3.5 |
|
3.5 |
|
3.3 |
Quality of work
produced |
|
3.5 |
|
3.5 |
|
3.4 |
|
3.3 |
Amount of work
produced |
|
3.4 |
|
3.4 |
|
3.4 |
|
3.2 |
Resourcefulness |
|
3.3 |
|
3.4 |
|
3.4 |
|
3.2 |
Possessed necessary
skills |
|
3.4 |
|
3.3 |
|
3.3 |
|
3.3 |
OVERALL |
|
3.4 |
|
3.4 |
|
3.4 |
|
3.4 |
The overall rating was 3.4 which was identical to the 3.4 score from
last year.
Eight of 34 of this year 's internships were outside of Nebraska
(Maryland, Utah, Washington D.C., Florida, Pennsylvania, New York
and Indiana). Of the rest, 19 were in Kearney and the others were in
various communities in the state.
2001 - 02 Speech Internships
During this assessment period, there were 23 Speech internship
enrollments. Internships were completed in a variety of settings,
including organizations such as a community college working in basic
education, a public library, continuing education, university
relations, sales, college admissions, student recruitment, a
regional museum, a national amusement park and convention planning.
The following are samples of comments which employers wrote about
the internees:
"XXXXX has done an outstanding job of working on projects with
others and independently. She is a pleasure to work with."
“XXXXX has been a delight to work with. We wish we could keep her."
"XXXXX is a motivated young man who did a commendable job.”
Students were evaluated positively. Supervisors evaluated each
student on 14 items. Ratings were on a scale of 1-5 with 1 being
"unsatisfactory" and 5 being "very good." No students were rated
below 3 on any individual item.
The average ratings were:
1. |
Dependability |
|
5.00 |
2. |
Seems to comprehend |
|
4.86 |
3. |
Care with equipment |
|
4.86 |
4. |
Meets People Well |
|
4.86 |
5. |
Works harmoniously |
|
4.71 |
6. |
Understands instructions |
|
4.86 |
7. |
Keeps on the job |
|
4.86 |
8. |
Follows instructions |
|
4.86 |
9. |
Volume of work |
|
5.00 |
10. |
Takes criticism |
|
4.57 |
11. |
Has desire to learn |
|
5.00 |
12. |
Attends to details |
|
4.57 |
13. |
Production |
|
4.86 |
14. |
Quality of work |
|
4.71 |
|
2000-2001 ASSESSMENT
JMC Internships
Fourteen students completed 15 different Journalism and Mass Communication internships
since the last assessment review a year ago. They scored high in their "ability to
work with others," a characteristic which is vital in the work world, but which is
difficult to teach in a classroom. The interns also scored high in "Interest in
job" and "Promptness." Evaluation means showed minor improvements in four categories, slight
declines in six categories and no change in four others. Regardless of whether scores were
ranked high or low, the fact is that all of the mean scores were high; the lowest rating
of 3.3 would translate to an 83% or a letter grade of B using the system that most faculty
in the department employ (3.3 / 4.0).
The quantitative data are from summer and
fall 2000 as well as spring 2001 internships with evaluations made by on-site supervisors.
The items are based on a 1-4 scale with 1 being "below average" and 4 being
"superior." Characteristics on which supervisors were
asked to rate students resulted in the following accompanying scores which are listed from
highest to lowest:
|
|
00-01 |
|
99-00 |
|
98-99 |
Ability to work with
others |
|
3.6 |
|
3.75 |
|
3.85 |
Interest in job |
|
3.6 |
|
3.66 |
|
3.6 |
Promptness |
|
3.6 |
|
3.5 |
|
3.15 |
Ability to work
independently |
|
3.5 |
|
3.5 |
|
3.6 |
Ability to organize |
|
3.5 |
|
3.5 |
|
3.45 |
Acceptance/constructive
use of criticism |
|
3.5 |
|
3.46 |
|
3.4 |
Ability to work
under deadline |
|
3.4 |
|
3.6 |
|
3.35 |
Quality of work
produced |
|
3.4 |
|
3.5 |
|
3.5 |
Amount of work
produced |
|
3.4 |
|
3.4 |
|
3.35 |
Resourcefulness |
|
3.4 |
|
3.4 |
|
3.3 |
Comparison with
previous interns |
|
3.4 |
|
3.2 |
|
3.29 |
Appearance |
|
3.3 |
|
3.6 |
|
3.55 |
Professional
attitude |
|
3.3 |
|
3.5 |
|
3.5 |
Possessed necessary
skills |
|
3.3 |
|
3.26 |
|
3.4 |
OVERALL |
|
3.442 |
|
3.471 |
|
3.449 |
The overall
rating was 3.442, nearly identical to the 3.471 score from last year. This was still a
very solid rating which provides room for improvement. The fact that no characteristic was
rated under 3.3 this year compared to 3.2 last year is positive and suggests that the
quality of the department's students completing internships is improving.
Four of fifteen of this year 's internships were outside of Nebraska.
Of the rest, six were in Kearney and the other five were in Scottsbluff, Doniphan,
Hastings, Omaha and Grand Island. Just over half of the students worked for the media and
the others worked for a variety of companies and organizations.
Speech
Internships
During this
assessment period, there were 14 internship enrollments. Internships were completed in a
variety of settings, including organizations such as a communication consulting firm,
distribution center, community foundation, television station, pharmacy, U.S. senatorial
office, educational service unit, alumni association and a religious organization.
The
following are samples of comments which employers wrote about the internees:
"XXXXX
is a very good worker. She comes to work each day with a positive attitude and is always
willing to give her best. XXXXX is eager to learn and is open to feedback. We have enjoyed
having her here and hope for a possible future with her on our staff."
"I find XXXXX to be reliable and trustworthy. He always arrives to work on time, and
, in fact, is frequently early. In addition, he is willing to remain after hours to help
finish extra work. XXXXX is a very bright and resourceful young man and shows great
enthusiasm for his work."
"XXXXX is a quality young man who did a nice job for us. I hope when he graduates
that he will come to work for us. If not, I will be happy to be a reference for him."
"XXXXX was a very professional intern. She took responsibilities very seriously and
attacked each learning opportunity. She often asked, "Is there something else I can
do?" She quickly learned the equipment and news writing. She handled criticism very
well and always tried to improve."
"I have found her to be very thorough in all her work, detail oriented and precise in
her reports to local, state and federal officials. She is a consensus builder . . . and
does an excellent job of facilitating meetings and encouraging communication and
participation from all group members."
Students
were evaluated positively. Supervisors evaluated each student on 14 items. Ratings were on
a scale of 1-5 with 1 being "unsatisfactory" and 5 being "very good."
No students were rated below 3 on any individual item.
1. |
Dependability |
|
5.0 |
2. |
Seems to comprehend |
|
5.0 |
3. |
Care with equipment |
|
5.0 |
4. |
Meets People Well |
|
4.9 |
5. |
Works harmoniously |
|
4.9 |
6. |
Understands instructions |
|
4.9 |
7. |
Keeps on the job |
|
4.8 |
8. |
Follows instructions |
|
4.7 |
9. |
Volume of work |
|
4.6 |
10. |
Takes criticism |
|
4.6 |
11. |
Has desire to learn |
|
4.6 |
12. |
Attends to details |
|
4.5 |
13. |
Production |
|
4.3 |
14. |
Quality of work |
|
4.3 |
|
1999-2000 ASSESSMENT
JMC Internships
Eighteen students completed 71 total credit hours of Journalism and
Mass Communication internships since the last assessment review a year ago. For the third
consecutive year, they scored highest in their "ability to work with others," a
characteristic which is vital in the work world, but which is difficult to teach in a
classroom."Interest in
job" was the next highest rated characteristic for UNK JMC interns followed by
"appearance" and "ability to work under pressure." The latter showed
significant improvement from a year ago although the most improved category was
"promptness."
Evaluations showed improvement in eight
categories, declines in four categories and no change in two categories: "quality of
work produced" and "professional attitude" which remained high at 3.5
The quantitative data are from summer and
fall 1999 as well as spring 2000 internships with evaluations made by on-site supervisors.
The items are based on a 1-4 scale with 1 being "below average" and 4 being
"superior".
Characteristics on which supervisors were
asked to rate students resulted in the following accompanying scores which are listed from
highest to lowest in 99-00:
|
|
99-00 |
|
98-99 |
Ability to work with others |
|
3.75 |
|
3.85 |
Interest in job |
|
3.66 |
|
3.6 |
Appearance |
|
3.6 |
|
3.55 |
Ability to work under deadline |
|
3.6 |
|
3.35 |
Ability to work independently |
|
3.5 |
|
3.6 |
Quality of work produced |
|
3.5 |
|
3.5 |
Professional attitude |
|
3.5 |
|
3.5 |
Ability to organize |
|
3.5 |
|
3.45 |
Promptness |
|
3.5 |
|
3.15 |
Acceptance/constructive use of criticism |
|
3.46 |
|
3.4 |
Amount of work produced |
|
3.4 |
|
3.35 |
Resourcefulness |
|
3.4 |
|
3.3 |
Possessed necessary skills |
|
3.26 |
|
3.4 |
Comparison with previous interns |
|
3.2 |
|
3.29 |
The overall rating was 3.471, up slightly
from 3.449 last year. This was a very solid rating which provides room for improvement.
The fact that no characteristic received a score under 3.2 this year compared to 3.15 last
year is positive and shows a well-rounded group of willing, capable students. The fact
that "possessed necessary skills" declined from 3.4 in 1998-99 to 3.26 in
1999-2000, however, merits review.
Supervisors' open-ended responses showed
that the students' most significant strength was their positive attitude. This was
followed by initiative (self-starter) and computer skills; then personality, willingness
to learn, organizational skills, work ethic, ability to research and to write.
Supervisors said interns could improve by
coming to their internships with more advanced skills in their fields, by bringing new
ideas, and by not trying to do too many things at once. One supervisor mentioned the need
for better listening skills and another said more attention should be paid to detail. Both
these are comments worthy of note because they can help all students improve.
Three-fourths of the students'
supervisors suggested that they receive an A, and the other fourth suggested their interns
receive a B. In addition, every supervisor (that answered this question) said they would
hire their intern if they had an opening for a person with that background, except one who
cited budget restrictions. In addition, every supervisor (that answered this question)
said they would be interested in having another intern for a future semester. All these
responses bode well for the JMC internship program.
Only one supervisor made a suggestion for
the program. She said interns should provide a list of classes taken and skills learned so
that supervisors had a better idea of the knowledge or skill base from which the intern
was starting.
This year's internships were all in
Nebraska--half in Kearney and the other half primarily in Omaha and Lincoln. One-third of
the students worked for the media, and the other two-thirds worked for a variety of
companies and organizations.
1990-00 Speech Internships
During this assessment period, there were 29 internship enrollments. Internships were
completed in a variety of organizations, including a builders' association, a daily
newspaper, a health system, university advising, university recruitment, a church youth
program, a music production company, a residential home for youth at risk, a children's
museum and a employment consulting firm.
Employers offered the following comments about their respective interns:
"She is very good with people and is
very conscientious."
XXXXX is very organized and diligently
attends to details when planning to be sure everything goes well."
"Her people skills have helped the
Association to grow, and she has had a very positive impact."
XXXXX has such a natural ability to work
well with others, carries herself in a professional manner and was a true role model for
all the staff members. She will undoubtedly represent UNK well in the professional
world."
"I feel fortunate to have worked
with XXXXX."
"She has both the organizational and
interpersonal skills it takes to be truly successful."
Generally, the students received positive
evaluations. Each student was evaluated by supervisors on 14 items. Ratings were on a
scale of 1-5 with 1 being "unsatisfactory" and 5 being "very good."
The results of the rating were:
1. |
Quality of work |
|
5.00 |
2. |
Meets People Well |
|
5.00 |
3. |
Has desire to learn |
|
5.00 |
4. |
Understands instructions |
|
5.00 |
5. |
Seems to comprehend |
|
5.00 |
6. |
Care with equipment |
|
5.00 |
7. |
Works harmoniously |
|
4.85 |
8. |
Attends to details |
|
4.85 |
9. |
Production |
|
4.66 |
10. |
Volume of work |
|
4.66 |
11. |
Dependability |
|
4.66 |
12. |
Follows instructions |
|
4.66 |
13. |
Keeps on the job |
|
4.66 |
14. |
Takes criticism |
|
4.50 |
|
1998-99 ASSESSMENT
JMC InternshipsNumerous
students (n=21) completed internships since the last assessment review and again scored
high in their ability to work with others, a characteristic which is vital in the work
world, but which is difficult to teach.
The quantitative data are from summer and
fall 1998, and spring 1999 internships with evaluations made by on-site supervisors. The
items are based on a 1 - 4 scale with 1 being "below average" and 4 being
"superior."
Characteristics on which supervisors were
asked to rate students resulted in the following order and accompanying scores:
1. |
Ability to work with others |
3.85 |
2. |
Ability to work independently |
3.60 |
3. |
Interest in job |
3.60 |
4. |
Appearance |
3.55 |
5. |
Quality of work produced |
3.50 |
6. |
Professional attitude |
3.50 |
7. |
Ability to organize |
3.45 |
8. |
Possessed necessary skills |
3.40 |
9. |
Acceptance and constructive use of
criticism |
3.40 |
10. |
Ability to work under deadline |
3.35 |
11. |
Amount of work produced |
3.35 |
12. |
Resourcefulness |
3.30 |
13. |
Comparison with previous interns |
3.29 |
14. |
Promptness |
3.15 |
The overall rating was 3.449, which was
solid but provided room for improvement. The fact that no characteristic received a score
under 3.15 is positive and shows a well-rounded group of willing, capable students.
Ability to work with others was the
highest-rated characteristic for the second year running. Also continued highly rated
characteristics were as follows: interest in job, professional attitude and quality of
work produced. These are all qualities that employers seek in their new hires and they are
often difficult to impart. It is therefore gratifying to find them exhibited by JMC
interns for two consecutive years.
These scores were reflected in
supervisors open-ended responses. Nearly half of the supervisors commented on
students possessing both the ability and the people skills to perform the job and succeed
in the work environment. In addition, a quarter of the supervisors noted the interns
willingness and their reliability. Other strengths mentioned more than once were attitude,
organization, enthusiasm and resourcefulness.
Negative comments repeated once or twice
were that students should be on time, make work a priority, become a self-starter, learn
to juggle multiple responsibilities and continue to hone their skills. Because last
years interns scored high in promptness, this dip in performance must be shouldered
by the individuals rather than the program.
It should be noted that internships were
probably some of the most geographically varied of any year, with students in Gothenburg,
Ogallala, Kearney, Hastings, Norfolk, and Omaha as well as Boston and New York City. Half
of the students worked for the media, and the other half worked for a variety of companies
and organizations.
In areas where students were rated
lowest, the department can have only a moderate influence through curricula and
instruction; the expectations of a professional are often higher than what some 19- or
20-year olds are capable of delivering.
Speech Internships
During the last assessment period, 51 undergraduates and six graduate students completed
internships for a variety of organizations such as: a travel agency - customer relations,
personnel relations, internet selling; retailing - purchasing, customer service, display
merchandising, marketing; a cable company - service representative, fiber systems
proposal/application team; the Safe Center - on call advocacy, crisis worker; a
psychological clinic - client care representative, office management; a church - youth
leadership, youth ministry, fundraising, travel planner; University Relations - special
projects; the university library - completed training procedures and training manual for
new employees; a hospital - human resources and a home builders association -marketing,
promotion.
Employers offered the following comments
about their respective interns:
"XXXXX is talented in display
merchandising, but his strongest area is in customer relations. He really communicates
well with the customers."
"XXXXX has been very reliable. She
tries hard to do a good job, and she has been an active volunteer. We will miss her when
she leaves."
"XXXXX has been a joy to work with.
Her ambition and enthusiasm have added an uplifting spirit which the entire office staff
has enjoyed. Her desire to learn and achieve has been noted throughout her internship with
us. XXXXX will be missed greatly as she graduates with her degree and moves on to her next
challenge. It truly has been a pleasure to have had her on staff."
"In the time that I have worked with
XXXXX I have been very impressed with her work. XXXXX has an amazing amount of energy and
ambition which she applies to her work. She takes on more in one week than many
people take on in a month or more. She works well with others, but, as in all situations
in life, there are simply some people with whom it is difficult to 'get along.' XXXXX,
however, finds a way to grin and bear it. She takes criticism well and tries to improve
day by day. I have rated XXXXX as excellent as that is precisely where she deserves to
be."
"We will certainly miss XXXXX when
she is gone."
In general, students received positive
evaluations. On the evaluation forms completed by supervisors, students received their
highest ratings in: meeting people well, working harmoniously with others, desire to
learn, quality of work, volume of work, dependability and desire to learn. Students did
not receive any negative evaluations, however, the following areas were rated lower for
some students: ability to take criticism, attending to details, understanding instructions
and following instructions. |
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